Sales and Marketing courses Cookham

...strategic marketing models Align B2B digital marketing strategy with business and sales objectives Empower and support sales through B2B social and digital... Learn about: Digital Marketing, Digital Sales, Sales Training...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Selling Products, Listening Skills, Closing Skills...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Management pitfalls, Management level, Sales Training...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Analysis, Marketing Communications, Digital Marketing...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Audit, Marketing Strategies, Strategies and Plans...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing plan, Marketing Processes, Marketing Audit...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Strategy, Marketing Communications, Marketing Campaigns...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Marketing Audit, Marketing Tools, Marketing Campaigns...

...what customer life–cycle management is Understand about C–suite customers and C–suite marketing Learn tools and frameworks to help with customer centric... Learn about: Marketing Communications, Marketing Processes, Marketing Tools...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Digital Media, Digital Marketing, Email Marketing...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Processes, Marketing Tools, Marketing Communications...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Marketing Investment, Marketing Dashboard, Marketing budget...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Brand Architecture, Marketing Analysis, Marketing Planning...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Situational analysis, Channel techniques, Marketing Strategy...

...from an increasing awareness of how effective marketing strategies will impact your business, and how they can lead directly to performance and profit improvements...

...have declared that marketing is ‘under siege’, that the influence of marketing departments is in decline, that its responsibilities are dispersed across the organisation...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Brand Strategy, Marketing plan, Brand promise...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Account relationship, Account management role, Key accounts...

...Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight... Learn about: Strategy story, Generation process, Strategic value...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Supply Chain Management, Supply Chain, Channel partners...