Sales and Marketing courses Cookham

...strategic marketing models Align B2B digital marketing strategy with business and sales objectives Empower and support sales through B2B social and digital... Learn about: Digital Marketing, B2B digital marketing, Marketing Strategies...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Sales Training, Listening Skills, Selling Products...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Sales Management, Forecast sales, Management pitfalls...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Strategy, Marketing Planning, Marketing Management...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Techniques, Strategies and Plans, Marketing Mix...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing Mix, Marketing Audit, Marketing plan...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Processes, Marketing Techniques, Marketing Communications...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Marketing Techniques, Marketing Audit, Brand analysis...

...what customer life–cycle management is Understand about C–suite customers and C–suite marketing Learn tools and frameworks to help with customer centric... Learn about: Buying behaviour, Marketing Tools, Marketing Analysis...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Marketing Strategy, Google AdWords, Digital Marketing...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Management, Marketing Communications, Marketing Planning...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Marketing Investment, Social Media, ‘marketing optimisation...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Marketing Planning, Marketing Analysis, Anatomy of brands...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Marketing Strategy, Situational analysis, Digital Marketing...

...from an increasing awareness of how effective marketing strategies will impact your business, and how they can lead directly to performance and profit improvements...

...have declared that marketing is ‘under siege’, that the influence of marketing departments is in decline, that its responsibilities are dispersed across the organisation...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Brand Strategy, Planning Process, Marketing plan...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Management role, Key Account Management, Account relationship...

...Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight... Learn about: Strategic value, Strategy story, Generation process...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel development, Supply Chain Management, Channel partners...