Sales and Marketing courses Cookham

...strategic marketing models Align B2B digital marketing strategy with business and sales objectives Empower and support sales through B2B social and digital... Learn about: Marketing Strategies, Sales Training, Digital Marketing...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Listening Skills, Sales Techniques, Selling Products...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Management level, Boost performance, Sales Management...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Communications, Marketing Planning, Marketing Management...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Processes, Partnerships marketing, Marketing Techniques...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing Techniques, Marketing Tools, Marketing Mix...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Campaigns, Marketing Processes, Marketing Mix...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Brand analysis, Marketing Techniques, Marketing Strategy...

...what customer life–cycle management is Understand about C–suite customers and C–suite marketing Learn tools and frameworks to help with customer centric... Learn about: Marketing Strategy, Buying behaviour, Marketing Processes...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Marketing Tools, Marketing Strategy, Digital Media...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Strategy, Marketing Analysis, Marketing Communications...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Marketing Plans, Market activities, Marketing budget...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Brand Architecture, Construct powerful, Marketing Planning...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Digital Marketing, Channel techniques, Situational analysis...

...from an increasing awareness of how effective marketing strategies will impact your business, and how they can lead directly to performance and profit improvements...

...have declared that marketing is ‘under siege’, that the influence of marketing departments is in decline, that its responsibilities are dispersed across the organisation...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Market orientation, Brand Strategy, Aligning strategic...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Account plan, Account management role, Key accounts...

...Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight... Learn about: Strategy story, Generation process, Strategic value...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Supply Chain Management, Channel partners, Channel development...