Sales and Marketing courses Cookham

...strategic marketing models Align B2B digital marketing strategy with business and sales objectives Empower and support sales through B2B social and digital... Learn about: Digital Sales, Marketing Strategies, B2B digital marketing...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Selling Products, Closing Skills, Presentation Skills...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Management level, Team Training, Management pitfalls...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Processes, Marketing Communications, Marketing Analysis...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Strategies, Marketing Mix, Strategies and Plans...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing Audit, Marketing Campaigns, Marketing Techniques...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Communications, Marketing Tools, Marketing Mix...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Brand analysis, Marketing Campaigns, Marketing Processes...

...what customer life–cycle management is Understand about C–suite customers and C–suite marketing Learn tools and frameworks to help with customer centric... Learn about: Marketing Strategy, Marketing Planning, Marketing Tools...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Marketing Strategy, Email Marketing, Strategy and Planning...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Segmentation, Marketing Processes, Marketing Analysis...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Market activities, Social Media, Marketing Metrics...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Marketing Analysis, Marketing Strategy, Brand Architecture...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Situational analysis, Social Media, Marketing Strategy...

...from an increasing awareness of how effective marketing strategies will impact your business, and how they can lead directly to performance and profit improvements...

...have declared that marketing is ‘under siege’, that the influence of marketing departments is in decline, that its responsibilities are dispersed across the organisation...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Marketing plan, Aligning strategic, Market orientation...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Management role, Account plan, Key accounts...

...Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight... Learn about: Strategic value, Generation process, Strategy story...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel partners, Supply Chain, Supply Chain Management...