Courses in Cookham

...Social media including Facebook, Twitter, Instagram,etc. Partner marketing including affiliate marketing . Online advertising including ad networks and behavioural targeting... Learn about: Digital Marketing, Marketing Strategy, Marketing Tools...

...the fundamental concepts of marketing and marketing communications, an introduction to digital marketing and marketing metrics. This workshop is ideal... Learn about: Marketing Segmentation, Marketing Analysis, Marketing Strategy...

...Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation. Who should attend? Attendees should have... Learn about: Digital Marketing, Channel techniques, Marketing Strategy...

...and how to create a marketing plan. Course review: Fast track through all elements of marketing planning in your organisation to ensure your early contribution...

...You will discover how marketing models fit together and are used in practice and be able to work out action plans for implementing your newly acquired skills...

...It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities... Learn about: Customer Experience, Customer Service, Customer Retention...

...from a marketing or non marketing background, involved with business planning and strategy development and/or who have the authority to develop and implement...

...develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product... Learn about: Marketing Strategy, Anatomy of brands, Construct powerful...

...Price your products skilfully. Choose, specify and develop new products. Influence others building trust and support for your programs. Work closely with marketing communications... Learn about: Marketing Analysis, Product Management, Product plans...

...not land you in ‘hot water’. Key marketing skills we will build: Contract law. Intellectual property including copyright. Trademarks and ‘passing-off’... Learn about: Lead generating, Marketing Communications, Marketing Campaigns...

...This two-day course will help you to develop an eCRM programme for your business. At the end of the course, you’ll have a draft plan to take back to the office... Learn about: CRM programme, Customers’ behaviours, Draft plan...

...Learning outcomes Understand the new buyer landscape and changes in buying behaviour Understand different business segmentations and how to adapt marketing... Learn about: Marketing Strategy, Marketing Communications, Marketing Analysis...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Segmentation, Marketing Processes, Marketing Tools...

...Segment and profile customers. Identify decision-makers and become a preferred supplier. Construct the right marketing mix. Create sustainable and profitable... Learn about: Marketing plan, Product Management, Marketing Communications...

...with a process that keeps the project team on track and motivated whilst meeting stakeholder expectations.This course focuses on, not only, the project... Learn about: Team Training, Project Managers, Life Cycle...

...This course will help you develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities... Learn about: Market activities, Marketing Investment, Social Media...

...Learning outcomes Build effective alliances and partnerships marketing strategies and plans. Understand how to work with partners marketing divisions and departments... Learn about: Partnerships marketing, Marketing Techniques, Marketing plan...

...It is essential for any organisation involved in the selection and management of channel partners to know how to build and manage effective working relationships... Learn about: Supply Chain, Channel development, Channel partners...

...Who should attend? If you are a new or inexperienced sales person who wishes to become more successful by gaining a structured approach to the sales process... Learn about: Sales Techniques, Closing Skills, Sales Training...

...tools and techniques to achieve this. The programme includes mentoring and clinic sessions, ensuring delegates have the confidence and support to instigate... Learn about: Brand promise, Market orientation, Marketing Planning...