Courses in Cookham

...the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout... Learn about: Digital marketing strategy, Google AdWords, Marketing Tools...

...for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period. Learning outcomes... Learn about: Marketing Strategy, Marketing Tools, Marketing Planning...

...the course will show how to build effective plans and judge return on investment. Learning outcomes Digital marketing in perspective - challenges... Learn about: Social Media, Marketing Strategy, Channel techniques...

...opportunities for business development. Crucially, the content will address a practical approach to marketing planning and how to write a marketing...

...models fit together and are used in practice and be able to work out action plans for implementing your newly acquired skills. Your organisation will benefit...

...Evaluate and measure the effectiveness of propositions, both internally and externally. Develop an understanding of, and the skills relating... Learn about: Customer and market, Customer Experience, Customer Care...

...before returning to address the specific strategic marketing challenges facing their own organisation. Suitable for: Delegates need to be experienced managers...

...Planning, building and applying the brand to meet both existing and emerging customer needs and wants is an essential marketing skill in today’s competitive... Learn about: Marketing Analysis, Marketing Strategy, Marketing Planning...

...Product managers are responsible for end to end management of their products from short term profitability to long term sustainability. To achieve... Learn about: Product portfolio, Marketing Analysis, Marketing Strategy...

...Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations... Learn about: Business Owners, Marketing Campaigns, Lead generating...

...Learn how to collect and analyse data so that you can segment and target the right audience groups Learn how to develop customer insights and engaging... Learn about: Profitable customers, Customers’ behaviours, Draft plan...

...what customer life–cycle management is Understand about C–suite customers and C–suite marketing Learn tools and frameworks to help with customer centric... Learn about: Marketing Strategy, Marketing Planning, Marketing Communications...

...how a deeper insight will yield better business decisions. By learning to use a variety of tools as data collection options, you will understand new... Learn about: Marketing Management, Marketing Processes, Marketing Analysis...

...Identify customer value. Create value propositions. Recognise market-drivers. Define market key success factors. Align business capabilities with market requirements... Learn about: Marketing Communications, Product Management, Sales Training...

...Set up rigorous devices for controlling the project life cycle, leaving maximum freedom for the creative marketing process to continue. Understand... Learn about: Project Scope, Life Cycle, Project leader...

...between market activities, performance and results. Determine what works and what doesn’t, and allocate your marketing budget accordingly, ie ‘marketing optimisation’... Learn about: Marketing budget, Marketing Investment, Market activities...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Processes, Marketing Strategy, Marketing Campaigns...

...Selecting the most appropriate distribution/reseller/value-add channels, and motivating channel partners, are key factors in selling profitably through third parties... Learn about: Supply Chain Management, Channel development, Channel partners...

...This intense three day Sales Boot Camp is guaranteed to ignite your career in sales. Everyone will benefit from this programme, whether selling commodities... Learn about: Selling Products, Presentation Skills, Sales Training...

...The strategic marketing planning process. Aligning strategic, operational and tactical level plans. The challenges of segmentation in both B2B and B2C organisations... Learn about: Planning Process, Brand Strategy, Brand promise...