Courses in Cookham

...enabling delegates to leave with solid hands-on knowledge that you can implement immediately upon your return to the office. This is a practical course... Learn about: Digital Media, Marketing Tools, Strategy and Planning...

...to measure marketing performance and measure ROI (Return on Investment)... Learn about: Marketing Segmentation, Marketing Processes, Marketing Communications...

...Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation. Who should attend? Attendees should have... Learn about: Marketing Strategy, Digital Marketing, Channel techniques...

...whether new to the business or migrating into a new role. It will develop your understanding of marketing activities and how to create a marketing...

...who want to refresh their knowledge or managers from other disciplines who work closely with marketing colleagues. Course review: You’ll develop and hone your analytical skills...

...It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities... Learn about: Customer and market, Customer Retention, Customer Experience...

...and customer led planning. The programme is split (3 + 2 days), allowing participants to reflect on experiences and learning from the first module...

...together with robust brand and customer insight planning unlocks effective marketing and competitive edge. Suitable for managers looking to progress... Learn about: Construct powerful, Marketing Analysis, Marketing Strategy...

...To achieve this product managers need to be all-rounders able to devise marketing plans and metrics and manage their portfolios effectively. This course... Learn about: Marketing Communications, Marketing Analysis, Marketing Strategy...

...not land you in ‘hot water’. Key marketing skills we will build: Contract law. Intellectual property including copyright. Trademarks and ‘passing-off’... Learn about: Marketing Communications, Lead generating, IT Law...

...but you’re looking for ideas on how to build better customer relationships and exploit the potential of digital marketing. Learning outcomes Plan... Learn about: Digital Environment, Profitable customers, CRM programme...

...The B2B buyer has changed over the course of the past decade in how they engage vendors, how they use information and how they decide on purchases... Learn about: Marketing Analysis, Marketing Tools, Marketing Management...

...available internally and externally. Understand customer needs, monitor customer satisfaction, measure company performance. Plan a market survey and select appropriate methodologies... Learn about: Marketing Processes, Marketing Tools, Marketing Segmentation...

...It is particularly beneficial to those who are required to make their organisation more market-focused, and is both strategic and tactical. Learning outcomes... Learn about: Marketing plan, Sales Training, B2B product...

...Understand the difference between a problem and a crisis and learn how to cope. Manage stakeholder expectations. Evaluate the success of a project... Learn about: Project Managers, Life Cycle, Team Training...

...in developing a metrics-oriented approach to doing the best they can with the resources they’ve got, and who want to prove that their marketing actually works!... Learn about: Marketing Dashboard, Marketing budget, Marketing Metrics...

...Creating formal and informal sales/marketing structures for governing your alliances. Recognising the competencies of alliance-savvy organisations... Learn about: Marketing Tools, Marketing Techniques, Marketing Strategy...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Supply Chain Management, Supply Chain, Channel partners...

...contribution to business goals and how to justify the investment. Learning outcomes Sales appointments or selling products on the phone. The psychology... Learn about: Sales Techniques, Sales Training, Closing Skills...

...Today’s changing business environment drives the continual search for competitive advantage, and this workshop is designed to provide delegates with the knowledge... Learn about: Market orientation, Marketing plan, Planning Process...