Courses in Cookham

...the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout... Learn about: Google AdWords, Digital Media, Digital marketing strategy...

...techniques and approaches used in professional marcoms. Principles of great copywriting – learn how to write outstanding and brand-building copy... Learn about: Marketing Communications, Marketing Analysis, Marketing Strategy...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Marketing Strategy, Digital Marketing, Channel techniques...

...opportunities for business development. Crucially, the content will address a practical approach to marketing planning and how to write a marketing...

...who want to refresh their knowledge or managers from other disciplines who work closely with marketing colleagues. Course review: You’ll develop and hone your analytical skills...

...This will help you build demand generation, pipeline, revenues and profits for your company. This course is for practitioners or managers whose... Learn about: Customer Manager, Customer Service, Customer Experience...

...marketing plans and strategy. Delegates need to be experienced managers from a marketing or non marketing background, involved with business planning...

...and commoditised market. This course will examine best practice in brand management and provide complete understanding around how applying the brand’s equity... Learn about: Marketing Strategy, Marketing Planning, Anatomy of brands...

...Product managers are responsible for end to end management of their products from short term profitability to long term sustainability. To achieve... Learn about: Product Management, Marketing Communications, Marketing Strategy...

...Marketing communications. Comparative advertising. GDPR and ePrivacy laws. Social media and user generated copy. Unfair commercial practices and consumer rights... Learn about: Business Owners, Lead generating, IT Law...

...This two-day course will help you to develop an eCRM programme for your business. At the end of the course, you’ll have a draft plan to take back to the office... Learn about: Customers’ behaviours, Draft plan, CRM programme...

...Learning outcomes Understand the new buyer landscape and changes in buying behaviour Understand different business segmentations and how to adapt marketing... Learn about: Marketing Communications, Buying behaviour, Marketing Analysis...

...how it can be collected and how then to use it, the organisation can develop a customer focused marketing strategy. As a marketing practitioner do... Learn about: Marketing Segmentation, Marketing Planning, Marketing Processes...

...Learning outcomes Construct a B2B product marketing plan. Align the plan with company strategy. Establish product market priorities. Define positioning strategy... Learn about: B2B product, Sales Training, Product Management...

...project management training, seeking the tools and skills needed to manage their team through to a successful project completion. Learning outcomes Be a project leader... Learn about: Project Scope, Project Managers, Team Training...

...between market activities, performance and results. Determine what works and what doesn’t, and allocate your marketing budget accordingly, ie ‘marketing optimisation’... Learn about: Marketing Investment, Marketing Plans, Marketing budget...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Tools, Marketing Processes, Marketing Audit...

...Selecting the most appropriate distribution/reseller/value-add channels, and motivating channel partners, are key factors in selling profitably through third parties... Learn about: Supply Chain Management, Channel partners, Channel development...

...contribution to business goals and how to justify the investment. Learning outcomes Sales appointments or selling products on the phone. The psychology... Learn about: Listening Skills, Presentation Skills, Closing Skills...

...Today’s changing business environment drives the continual search for competitive advantage, and this workshop is designed to provide delegates with the knowledge... Learn about: Planning Process, Brand Strategy, Market orientation...