Courses in Cookham

...Audit current approaches and identify areas for improving performance. Search engine optimisation (SEO). Pay Per Click marketing including Google AdWords... Learn about: Google AdWords, Digital marketing strategy, Digital Media...

...Learning outcomes What marketing is, what it does and how to use it to improve your organisation’s profits. Marketing communications – a solid grounding in the tools... Learn about: Marketing Processes, Marketing Segmentation, Marketing Analysis...

...solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone... Learn about: Situational analysis, Marketing Strategy, Digital Marketing...

...Interested newcomers to marketing, whether new to the business or migrating into a new role. It will develop your understanding of marketing activities...

...You will discover how marketing models fit together and are used in practice and be able to work out action plans for implementing your newly acquired skills...

...the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally... Learn about: Customer propositions, Customer engagement, Customer Service...

...This masterclass provides you with an opportunity to review your current approaches and compare these with good practice and other sectors. The process...

...demonstrate success and health of your brand and support the business... Learn about: Anatomy of brands, Marketing Strategy, Marketing Planning...

...Product managers are responsible for end to end management of their products from short term profitability to long term sustainability. To achieve... Learn about: Marketing Strategy, Market plan, Product portfolio...

...that shape marketing in the 21st century. This course has been developed for marketing professionals, business owners and managers. It is designed... Learn about: IT Law, Marketing Communications, Marketing Campaigns...

...Learn how to collect and analyse data so that you can segment and target the right audience groups Learn how to develop customer insights and engaging... Learn about: Customers’ behaviours, Digital Environment, Profitable customers...

...marketing Practical case studies and examples to work through Understand about targeting customers and how to carry out account based marketing Customer... Learn about: Marketing Tools, Marketing Strategy, Marketing Management...

...how a deeper insight will yield better business decisions. By learning to use a variety of tools as data collection options, you will understand new... Learn about: Marketing Analysis, Marketing Planning, Marketing Tools...

...Segment and profile customers. Identify decision-makers and become a preferred supplier. Construct the right marketing mix. Create sustainable and profitable... Learn about: Product Management, Sales Training, Marketing Communications...

...with a process that keeps the project team on track and motivated whilst meeting stakeholder expectations.This course focuses on, not only, the project... Learn about: Project Managers, Project leader, Life Cycle...

...effort and assess both effectiveness and ROI. Ensure that marketing is seen as accountable and adding value, if not pivotal to helping the organisation achieve its objectives... Learn about: Marketing Metrics, ‘marketing optimisation, Marketing Plans...

...Marketing, product, channel, strategy managers and planners and those who are responsible for their organisation’s strategic alliances and partnerships... Learn about: Marketing Strategies, Marketing Strategy, Marketing Techniques...

...It is essential for any organisation involved in the selection and management of channel partners to know how to build and manage effective working relationships... Learn about: Channel partners, Channel development, Supply Chain Management...

...The psychology of the six powers of influence that make people buy. Effective questioning and listening skills. Presentation skills. Negotiating and closing skills... Learn about: Sales Training, Listening Skills, Presentation Skills...

...Today’s changing business environment drives the continual search for competitive advantage, and this workshop is designed to provide delegates with the knowledge... Learn about: Market orientation, Aligning strategic, Marketing Planning...