Courses in Cookham

...Social media including Facebook, Twitter, Instagram,etc. Partner marketing including affiliate marketing . Online advertising including ad networks and behavioural targeting... Learn about: Google AdWords, Digital Marketing, Digital marketing strategy...

...the fundamental concepts of marketing and marketing communications, an introduction to digital marketing and marketing metrics. This workshop is ideal... Learn about: Marketing Management, Marketing Segmentation, Marketing Tools...

...the course will show how to build effective plans and judge return on investment. Learning outcomes Digital marketing in perspective - challenges... Learn about: Channel techniques, Marketing Strategy, Situational analysis...

...opportunities for business development. Crucially, the content will address a practical approach to marketing planning and how to write a marketing...

...Suitable for: Marketers who are expected to demonstrate strategic awareness. Existing marketing managers who want to refresh their knowledge or managers...

...(or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer... Learn about: Customer Care, Customer propositions, Customer Experience...

...and customer led planning. The programme is split (3 + 2 days), allowing participants to reflect on experiences and learning from the first module...

...and commoditised market. This course will examine best practice in brand management and provide complete understanding around how applying the brand’s equity... Learn about: Construct powerful, Brand Architecture, Marketing Tools...

...to develop winning product plans. Create a positioning strategy. Write and deliver a go-to-market plan. Build a robust and sustainable product portfolio... Learn about: Sharp analysis, Product Management, Product plans...

...Marketing communications. Comparative advertising. GDPR and ePrivacy laws. Social media and user generated copy. Unfair commercial practices and consumer rights... Learn about: IT Law, Business Owners, Lead generating...

...and needs in a digital environment and how to use this information to develop customer insights and tailored propositions for each segment. If you... Learn about: Customers’ behaviours, Draft plan, Digital Channels...

...marketing in order to better engage, acquire and retain them. Designed for anyone interested in B2B marketing and building more effective customer focused marketing... Learn about: Marketing Management, Marketing Analysis, Buying behaviour...

...sometimes wonder how to make sense of the masses of information available nowadays online and how best to relate it to your organisation? Are you expected... Learn about: Marketing Segmentation, Marketing Strategy, Marketing Communications...

...principles and confidence to succeed in their role. The programme is specifically for business to business product managers from a technical or sales background... Learn about: Marketing plan, Product Management, Marketing Communications...

...project teams attract This course focuses on helping project managers to manage the detail whilst also achieving the bigger picture, with a process... Learn about: Project Managers, Life Cycle, Team Training...

...This course will help you develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities... Learn about: Marketing Plans, Marketing Dashboard, Marketing Investment...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Audit, Marketing Campaigns, Marketing Strategy...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel partners, Channel development, Supply Chain...

...The psychology of the six powers of influence that make people buy. Effective questioning and listening skills. Presentation skills. Negotiating and closing skills... Learn about: Presentation Skills, Listening Skills, Closing Skills...

...The challenge of establishing a market orientation. Structure of a customer-focused marketing plan. The tools of internal and external analysis... Learn about: Brand promise, Marketing Planning, Planning Process...