Courses in Cookham

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Strategy and Planning, Marketing Strategy, Email Marketing...

...for new recruits in marketing or junior marketers who want to develop a rounded set of practical marketing skills over a short time period. Learning outcomes... Learn about: Marketing Planning, Marketing Segmentation, Marketing Management...

...trends and changes. Advanced channel techniques - SEO, social media, e-mail, display. In-depth analytics - analysis, funnels, reporting and... Learn about: Social Media, Digital Marketing, Marketing Strategy...

...Throughout the programme they will gather material to help put together a marketing plan. Following the course they will have access to an online toolkit...

...You'll develop and hone your analytical skills, which will last throughout your working life, and gain a deeper understanding of external and internal business processes...

...This will help you build demand generation, pipeline, revenues and profits for your company. This course is for practitioners or managers whose... Learn about: Customer Experience, Customer Service, Customer propositions...

...how marketing leaders can restore marketing’s standing in the organisation and translate that into genuine and sustainable business performance...

...demonstrate success and health of your brand and support the business... Learn about: Marketing Tools, Anatomy of brands, Marketing Strategy...

...Understand and use financial metrics. Build intangible value into your products... Learn about: Marketing Analysis, Product portfolio, Sharp analysis...

...It is designed for delegates with the responsibility to commission, design and/or manage their organisation’s marketing strategy and budgets. Learning outcomes How to commission... Learn about: Marketing Communications, Marketing Campaigns, Lead generating...

...This two-day course will help you to develop an eCRM programme for your business. At the end of the course, you’ll have a draft plan to take back to the office... Learn about: Draft plan, CRM programme, Profitable customers...

...what customer life–cycle management is Understand about C–suite customers and C–suite marketing Learn tools and frameworks to help with customer centric... Learn about: Marketing Strategy, Marketing Management, Marketing Processes...

...how it can be collected and how then to use it, the organisation can develop a customer focused marketing strategy. As a marketing practitioner do... Learn about: Marketing Strategy, Marketing Analysis, Marketing Tools...

...principles and confidence to succeed in their role. The programme is specifically for business to business product managers from a technical or sales background... Learn about: B2B product, Marketing plan, Marketing Communications...

...project teams attract This course focuses on helping project managers to manage the detail whilst also achieving the bigger picture, with a process... Learn about: Project Scope, Project leader, Project Managers...

...between market activities, performance and results. Determine what works and what doesn’t, and allocate your marketing budget accordingly, ie ‘marketing optimisation’... Learn about: Marketing budget, Marketing Investment, Marketing Plans...

...Work effectively on joint marketing activities and initiatives. Review and optimise alliance marketing relationships. Discovering and exploring the fundamentals... Learn about: Partnerships marketing, Marketing Campaigns, Marketing Audit...

...Selecting the most appropriate distribution/reseller/value-add channels, and motivating channel partners, are key factors in selling profitably through third parties... Learn about: Supply Chain, Channel development, Channel partners...

...The psychology of the six powers of influence that make people buy. Effective questioning and listening skills. Presentation skills. Negotiating and closing skills... Learn about: Closing Skills, Selling Products, Listening Skills...

...The strategic marketing planning process. Aligning strategic, operational and tactical level plans. The challenges of segmentation in both B2B and B2C organisations... Learn about: Brand Strategy, Marketing Planning, Marketing plan...