Courses in Cookham

...either as a digital marketing specialist or a marketer. Learning outcomes Create and/or improve a programme for measuring and improving digital media effectiveness... Learn about: Strategy and Planning, Digital marketing strategy, Marketing Strategy...

...techniques and approaches used in professional marcoms. Principles of great copywriting – learn how to write outstanding and brand-building copy... Learn about: Marketing Strategy, Marketing Tools, Marketing Segmentation...

...who has completed the three day Digital Marketing course... Learn about: Channel techniques, Situational analysis, Social Media...

...whether new to the business or migrating into a new role. It will develop your understanding of marketing activities and how to create a marketing...

...You'll develop and hone your analytical skills, which will last throughout your working life, and gain a deeper understanding of external and internal business processes...

...with other functions in the organisation to deliver successful customer propositions. Align multiple customer contact points to ensure consistent delivery... Learn about: Customer and market, Customer Care, Customer Experience...

...marketing plans and strategy. Delegates need to be experienced managers from a marketing or non marketing background, involved with business planning...

...Planning, building and applying the brand to meet both existing and emerging customer needs and wants is an essential marketing skill in today’s competitive... Learn about: Brand Architecture, Marketing Strategy, Anatomy of brands...

...Price your products skilfully. Choose, specify and develop new products. Influence others building trust and support for your programs. Work closely with marketing communications... Learn about: Market plan, Product Management, Marketing Communications...

...what powers they have and how to keep on the right side of... Learn about: Business Owners, Lead generating, Marketing Communications...

...Learn how to collect and analyse data so that you can segment and target the right audience groups Learn how to develop customer insights and engaging... Learn about: Profitable customers, Digital Environment, CRM programme...

...whether it’s about to engaging them, increasing business with them, or acquiring them. Attendees should understand core principles of marketing. Learning... Learn about: Marketing Tools, Marketing Analysis, Marketing Planning...

...Customer insight is essential for successful NPD, market positioning, market development and competitive strategy. By understanding the type of information needed... Learn about: Marketing Segmentation, Marketing Processes, Marketing Planning...

...Identify customer value. Create value propositions. Recognise market-drivers. Define market key success factors. Align business capabilities with market requirements... Learn about: Marketing plan, B2B product, Marketing Communications...

...project management training, seeking the tools and skills needed to manage their team through to a successful project completion. Learning outcomes Be a project leader... Learn about: Project leader, Life Cycle, Project Scope...

...in developing a metrics-oriented approach to doing the best they can with the resources they’ve got, and who want to prove that their marketing actually works!... Learn about: Marketing Dashboard, Marketing Metrics, Marketing budget...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing Tools, Strategies and Plans, Marketing Strategies...

...Recognise the benefits of adopting a sales and marketing process to channel partners. Handle joint selling and marketing approaches. Understand the differing... Learn about: Channel development, Supply Chain, Channel partners...

...contribution to business goals and how to justify the investment. Learning outcomes Sales appointments or selling products on the phone. The psychology... Learn about: Listening Skills, Closing Skills, Sales Training...

...Developing the value proposition. From product to service to solution. Brand strategy and delivering the brand promise. Metrics to evaluate and improve future marketing performance... Learn about: Marketing plan, Market orientation, Brand promise...