Courses in Cookham

...either as a digital marketing specialist or a marketer. Learning outcomes Create and/or improve a programme for measuring and improving digital media effectiveness... Learn about: Email Marketing, Digital Media, Digital Marketing...

...the fundamental concepts of marketing and marketing communications, an introduction to digital marketing and marketing metrics. This workshop is ideal... Learn about: Marketing Processes, Marketing Management, Digital Marketing...

...solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone... Learn about: Social Media, Channel techniques, Marketing Strategy...

...to marketing activity. Explore the main concepts, tools and language used in marketing and most importantly how these should be used to identify market...

...which will last throughout your working life, and gain a deeper understanding of external and internal business processes. You will discover how marketing...

...with other functions in the organisation to deliver successful customer propositions. Align multiple customer contact points to ensure consistent delivery... Learn about: Customer Experience, Customer Manager, Customer Care...

...This masterclass provides you with an opportunity to review your current approaches and compare these with good practice and other sectors. The process...

...Planning, building and applying the brand to meet both existing and emerging customer needs and wants is an essential marketing skill in today’s competitive... Learn about: Marketing Planning, Brand Architecture, Marketing Strategy...

...This course provides practical and usable formats for succeeding in these tasks contributing to improved profitability. Individuals who are currently... Learn about: Product plans, Product Management, Product portfolio...

...Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations... Learn about: IT Law, Business Owners, Marketing Campaigns...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: Draft plan, CRM programme, Customers’ behaviours...

...The B2B buyer has changed over the course of the past decade in how they engage vendors, how they use information and how they decide on purchases... Learn about: Marketing Planning, Marketing Analysis, Marketing Processes...

...Develop a more creative approach to collecting and interpreting customer... Learn about: Marketing Segmentation, Marketing Analysis, Marketing Processes...

...Identify customer value. Create value propositions. Recognise market-drivers. Define market key success factors. Align business capabilities with market requirements... Learn about: Marketing Communications, Product Management, Sales Training...

...Marketing is all about innovation and creativity, which provides lots of challenges when it comes to managing the diverse range of people than marketing... Learn about: Team Training, Project Scope, Project Managers...

...Learning outcomes Design appropriate marketing metrics, with relevant formulae. How to calculate ROI/ROMI (Return on Marketing Investment). Establish links (statistical)... Learn about: ‘marketing optimisation, Marketing Dashboard, Social Media...

...Marketing, product, channel, strategy managers and planners and those who are responsible for their organisation’s strategic alliances and partnerships... Learn about: Partnerships marketing, Marketing Strategy, Marketing plan...

...Recognise the benefits of adopting a sales and marketing process to channel partners. Handle joint selling and marketing approaches. Understand the differing... Learn about: Channel partners, Channel development, Supply Chain...

...this course will send you back to the workplace with a complete plan. If you have sales experience already you will benefit from the disciplined approach... Learn about: Sales Training, Sales Techniques, Closing Skills...

...The strategic marketing planning process. Aligning strategic, operational and tactical level plans. The challenges of segmentation in both B2B and B2C organisations... Learn about: Marketing Planning, Marketing plan, Brand promise...