Customers and Customer Service

Global Impact Training

Course

Online

£ 99 VAT inc.

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Description

  • Type

    Course

  • Methodology

    Online

  • Class hours

    80h

  • Start date

    Different dates available

The course aims:


-To evaluate a range of types of customer and how customer service provision meets their needs and different ways of exceeding customer expectations.
-To identify actions that can be taken to support improvements to customer service.
-To understand how effective customer service relates to different types of customer in the organisation.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course



After completing the module the student should be able to:


1. Describe the importance of focusing on customer needs and wants when marketing products and
Services.
2. Create market segments to categorise customers who may have specific needs and wants.
3. Identify strategies that will create delighted customers.
4. Investigate trends that will create customer delight.

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Subjects

  • Management
  • Customer Care
  • Customer Service
  • Marketing
  • Brand Management
  • Consumer Behaviour
  • Management Planning
  • Management Control
  • Marketing Mix
  • Customer Manager

Course programme

Indicative Content


  • Relationship marketing – scope, development, 7Ps of marketing
  • Internal and external customers
  • Needs and wants
  • Consumer behaviour – decision making, buying situations
  • Segmentation
  • Delighted customers - customer service
  • Effectiveness of marketing – brand recognition
  • External influences – PESTLE, consumer groups

See related categories

Customers and Customer Service

£ 99 VAT inc.

The best Customer Management courses

See all

See all