Marketing Communications Courses

...Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. It is an ever evolving discipline, constantly responding to changes in technology, consumer behaviour. To be successful in his exciting area not only requires... Learn about: Emerging Themes, Retail Operations, Business Development...

...The BBA with a concentration in Marketing provides undergraduate students with the analytical and technical tools, as well as a strong conceptual framework, that are necessities in understanding consumer and organizational buying behavior and strategic marketing processes. These processes include... Learn about: Marketing Communications, Marketing Research...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover the fundamental concepts of marketing and marketing communications, an introduction to digital marketing and marketing metrics... Learn about: Marketing Management, Marketing Communications, Marketing Tools...

...The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings. Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts... Learn about: Business Marketing, Marketing Simulation, Digital Marketing...

...The Masters in Marketing (MLitt) develops an integrated and critically aware understanding of marketing and organisations and equips students to meet the strategic challenges of the global marketplace... Learn about: Innovation and Creativity, Consumer Behaviour, Financial Management...

... marketing channels, and generate and curate tailored content that is meaningful for their target audiences. Topics covered include digital marketing strategies, social media, search engine optimization, campaign management, e-mail marketing, content marketing, online advertisement, web analytics, principles... Learn about: Social marketing, Search Engine Optimization, Marketing Communications...

...Students in the Marketing Minor will learn contemporary marketing skills in both the domestic and global arenas. Students pursuing a Marketing Minor must complete 15 credit hours. Courses include Principles of Marketing, Consumer Behavior and Marketing and Advertising Communications... Learn about: Marketing Segmentation, Marketing Strategy, Marketing Processes...

...The MSc Marketing gives you a strong foundation in marketing theory and practice. With live case-studies, consultancy projects and skills workshops, we encourage an innovative and creative approach to your learning. You will combine theory and practice to develop the key transferable skills... Learn about: Digital Marketing, Marketing Management, Brand Management...

... and supporting information Please provide a statement that shows how your own interests are linked to the International Marketing programme. In this statement please describe your academic background, your reasons for applying for this programme and what you hope to gain from it, including any relevant... Learn about: Research in Marketing, Marketing Communications, Marketing Management...

...-support tools to resolve contemporary business issues using ethical business practices. Analyze research and use critical thinking to identify and recommend appropriate solutions for client/brand marketing challenges. Develop branding and marketing strategies that are ethically sound and align... Learn about: Critical Thinking, Digital Marketing, Marketing Communications...