Strategic Marketing courses

...(Core,0 Credits) Developing Global Management Competencies I (Core,20 Credits) Developing Global Management Competencies II (Core,20 Credits)... Learn about: Business Marketing, Relationship Marketing, Marketing Management...

...the recent work by sociologists and sociologically-oriented organization theorists that investigates central questions in strategic management... Learn about: Strategic Management...

...as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function and socio-cultural phenomenon... Learn about: Learning Community, Marketing Simulation, Marketing Research...

...Develop strategic marketing plans Conduct primary and secondary market research Manage various digital marketing channels such as social media Evaluate... Learn about: Communication Training, Sales Training, Social Media...

...in order to meet the needs of today's consumers, audiences and markets, it is essential that organisations embrace and utilise digital marketing techniques... Learn about: Strategy Development, Digital Marketing...

...in both marketing and event management. BA (Hons) Marketing & Events Management will equip graduates with an events and marketing management portfolio... Learn about: Event Management...

...combined with academic ideas, to improve your understanding of management in practice. In previous years, students have secured placements with multinational companies... Learn about: Marketing Management, Brand Strategy, Consumer Behaviour...

...in Professional Marketing qualification. Core Units 1: Marketing - assessed by examination 2: Integrated Communications - assessed by assignment Electives...

...and developing strategies to deliver maximum satisfaction to target markets. In addition we offer progressively more specialised study to allow you...

...for marketing a product or service, as well as the benefits of radio and print ads. You will also learn how to measure readership, about the diffusion of innovation... Learn about: Advertising and Marketing, Common Marketing, Marketing Types...

...at levels A-C * other related Level 3 qualifications * An Access to Higher Education Certificate awarded by an approved further education institution...

...Core Units 1: Strategic Marketing - assessed by examination 2: Mastering Metrics - assessed by assignment Electives (choose 1) 3: Driving Innovation...

...One academic year at each level Structure The Marketing Programme structure is currently offered at Certificate and Diploma (Part 1 & Part...

...other disciplines wishing to start. a successful career in Marketing. High School leavers wishing to embark on a successful career in Marketing...

...either directly or indirectly - for delivering and managing the effective marketing for their businesses or service organisations and want to understand the basic "essentials"...

...identifying the principal tools available to any business enabling key marketing strategies to be put in place. What will I be learning? Concepts of marketing...

...One academic year at each level Structure The Marketing Programme structure is currently offered at Certificate and Diploma (Part 1 & Part...

...brand matters, or investment in retail networks, or anyone who aspires to do so. It will be of most benefit to oil company senior or middle managers...

...to devise your plan · How to "position" your business/ service · How to set Objectives, Strategies, Plans · Analysis of business & key competitors Key...

...What will I be learning? You will learn a range of marketing concepts including understanding the function of marketing and its role within the organisation...