Whether you work in communication or marketing departments, or run your own business, communicating to your stakeholders what you do is a key factor that will boost your potential.
This is why communication plans were designed for, in order to help people to organise the ideas with an objective in mind that will be accomplish with teamwork.
If you’re just introducing to the world of communications and you’re reading this post, you might be wondering what a communication plan is, so, let’s make a quick pause to clear thing up.
What you need to understand is that a communication plan is what companies design in order to relate with their different publics.
It can be created to fulfil three different types of purposes, such as: positioning, notoriety, or demand an action.
A purpose in positioning can be, for example to set the company as the top of mind. A purpose of giving notoriety helps to boost a specific part of the company, like: make more people know about, let’s say, a clothing collection.
And a purpose to demand an action is used when you want the public to, for example, buy.
This is the very basic of a communication plan, and in this post, we want to give you more information about how to do one!
- To begin with
As we mentioned before, the purposes are set in a communication plan in order to fulfil a company’s need. This purpose is what most people call: Objective.
You need to know that this is the most important part of the plan. This will help you build the bases of it and everything will align in order to achieve it.
You can choose as many objectives as you need, but keep in mind that everything needs to be coherent and that you can’t set objectives together without a particular reason.
The most clear and specific, the better! So, try to put an objective that you can achieve in a period of time, in one place.
For example: Position Emagister as the best education platform in the UK
After setting the objective, you need to learn as much as you can. Do an initial auditory of the company, its stakeholders, budgets, publics, what’s the company’s reputation, and more.
In addition to this, you need to make a good research regarding your objective. For example, in the case of Emagister mentioned above, we would need to learn what British think about Emagister, if they know the company or not, if they like it, what do they think about the competitors, and more. This will help you understand the current positioning of Emagister in the British minds.
- Strategies and actions
Now is time to prepare everything! After having the objective and the initial auditory you’re ready to plan what to do in order to impact.
In this part of the plan, experts recommend to differentiate between two types of publics: directs and indirect. The direct one is your consumer. The indirect one are those who will help you get to the direct one.
For example: direct public of Emagister (keeping the same example): users and potential users. And the indirect public: media, education centres.
Then, you can set your strategies and actions based in these publics.
Set this in every action in order to learn whether the action was or nor successful.
The KPI’s need to be specific and also reachable.
- Execute and evaluate
The final part sounds easy to do. This is when you make happen everything you planned.
With the help of a schedule and a budget previously designed, your goal is to have success in every action.
After that, you need to evaluate whether the communication plan was good or not.
Just like that! These are some of the tips you need to know to success in the planning and execution of your communication plan. If this sounds like a good thing to do but you know nothing, it’s your opportunity to learn more with the different courses Emagister has.