Communications strategy courses

... modules in a wide range of subjects including brand management and international marketing communications. Course purpose Whether you want a career change... Learn about: International Services Marketing, Business Marketing, Consumer Behaviour...

... the Board, Senior Management, teams like Communications, Strategy, Corporate Finance and Treasury, and employees (who are often also investors due to employee share schemes)... Learn about: Investor Relations, Communication Training, Corporate Communications...

... and management theory and practice. You'll cover important areas such as marketing strategy, marketing research and digital marketing... Learn about: Marketing Research, Digital Marketing, Economics Principles...

... and analysis, as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing. We make sure all our students have opportunities to gain real world... Learn about: Marketing Research, Introduction to Marketing, Consumer Behaviour...

... Management NBS8510 International Marketing Communications Management NBS8512 Dissertation in Marketing NBS8514 Marketing Research NBS8517 Consumer Behaviour... Learn about: International Marketing, Business research, International Business...

...Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation. This course recognises... Learn about: Business School, Social Media, Marketing Research...

... and management theory and practice. You'll cover important areas such as marketing strategy, marketing research and digital marketing. Plus, you can apply to spend a year in industry. This will help you put what you learn into practice and gain valuable real-world experience... Learn about: Digital Marketing, Business and Management, Business Law...

... Business-to-Business Marketing Critical & Creative Communications Global Marketing Management Managing Marketing Innovation Marketing of Services Strategic... Learn about: Global Marketing Management, Brand Strategy, Marketing Management...

...Do you want to improve your media communications skills and learn new marketing techniques? This is one of the best opcions to reach it. With global digitization professional opportunities have come, what means that developing new marketing strategies and improving previous ones... Learn about: IT Law, Business Marketing, International Business...

... and digital communications, to budget and personnel... Learn about: Digital Communications, Digital Marketing, Digital Channels...

... strategies. Taught by leading academics from Leeds University Business School and School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics and data visualisation. You’ll also develop... Learn about: Marketing Mix, Consumer Behaviour, Marketing Strategy...

.... On this programme, you'll gain international and intercultural experience, develop integrated communications strategies, and benefit from the extensive networks of both institutions... Learn about: Digital Marketing, Marketing Communications...

...The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field... Learn about: Cross Cultural, Business Environment, Digital Marketing...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff... Learn about: Marketing Tools, Marketing Processes, Marketing Management...

... when implementing marketing communications in practice. You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications... Learn about: Marketing Research, Brand Management, Full Time...

...Accredited by the Chartered Institute of Marketing (CIM), MSc Marketing Communications aims to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications... Learn about: Marketing Communications...

...On this course you will learn everything you need to know to be able to create a successful digital marketing campaign. Each topic will enable you to build towards your own digital marketing strategy. You will learn the capabilities of the tactics, timing and techniques and what to measure to... Learn about: PR training, Marketing Campaign, Marketing Strategy...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff... Learn about: Marketing Communications, Marketing Audit, Marketing Management...

... to communicate with a range of stakeholders; those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations. Upon completion of this course, you will be able to understand the role that advertising plays in influencing our thoughts and behaviour;... Learn about: Marketing Communication, Marketing Management, Marketing Communications...

... of advertising. Ways in which advertising can be used strategically. Issues associated with consumer-generated advertising. The nature and characteristics of public relations. The main audiences to which public relations activities are directed. The role of public relations in the communications mix.... Learn about: Sales Promotion, Field Marketing, Direct Marketing...