Digital strategy courses

...-related digital marketing tools and techniques – integrated with traditional tools and techniques – to drive traffic, conversion, engagement and referrals. Hence this workshop!... Learn about: Web 2.0, Marketing Tools, Digital Editing...

... engine optimisation, social media marketing, web analytics and digital marketing regulations... Learn about: Social Media, Mobile Marketing, Marketing Campaign...

...The MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on digital marketing and how it integrates into an overall marketing framework... Learn about: Social Media, Strategic Planning, Customer Relationship Management...

...Learning outcomes Plan, build and execute an effective eCRM programme Learn how to measure and test campaigns Understand how to select digital media... Learn about: Customers’ behaviours, CRM programme, Digital Channels...

..., interpret and respond to the marketing environment and digital marketing capabilities of an organisation. Develop the practical skills relating to key software deemed important by industry. Carry out independent academic research Work professionally and communicate effectively with colleagues... Learn about: Marketing Strategy, Marketing Management, Marketing Communications...

... technologies. This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enrol in the program today to see what you can achieve. This Diploma in Digital Marketing Co-op program will provide you with a number of skills that... Learn about: Digital Marketing, Marketing Communications, Marketing Processes...

...Digital Growth Marketing looks at engaging the whole of the funnel- including what happens when users look at ads, arrive on your site, interact, engage, convert…and beyond... Learn about: Marketing Processes, Marketing Techniques, Marketing Communications...

... choose to take part in this SEO and Digital Marketing Diploma, and thus learn about SEO, you will also be able to optimize your digital marketing strategies to put your business at the very top of the online community. The course will take you through the essentials of digital marketing and SEO, teaching... Learn about: Internet Marketing, Digital Marketing, Search Engine Optimization...

...This part-time online certificate is designed for individuals who have a background or interest in business, marketing, advertising, communications, or web design who want to learn about the dynamic field of social media and digital communications, which has changed the way organizations interact... Learn about: Digital Communication, Practical skills, Social Media...

... of digital media...

... Analytics and Google Plus. Whatever your profession, digital marketing and all it encompasses is a vital skill to learn, and its importance is only set to grow in the future. Topics also include: Google AdWords Quora Video marketing The personality of a brand Headline writing Monetising your social media... Learn about: Social Media, Media Marketing, Email Marketing...

... and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters... Learn about: Digital Marketing, Managing Big Data, Consumer Engagement...

...You will learn how to design and implement an integrated, multi-channel marketing plan, combining traditional and digital tools and techniques to achieve synergy, with appropriate multi-channel metrics to assess performance. Better integration and optimisation should lead to a stronger brand...

... key topics, and incorporates exercises and case studies throughout the content: Protecting digital innovations Developing a commercial strategy Raising funds for digital ventures Growing a start-up business... Learn about: Commercial strategy, Business Models, Intellectual Property...

...A day course providing a wide set of actionable SEO & digital marketing knowledge. This free course explains how to create authority and relevance online and how to apply it to your website. You will learn how to action this knowledge for your website. Other highlights include showing you... Learn about: SEO Fundamentals, Conversion Rate Optimisation, Digital Marketing...