Public Relations inhouse

...in the area of parliamentary and public affairs. The course is for those new to parliamentary or public affairs, or who wish to refresh and update their...

...Building a planning infrastructure The campaign plan Setting objectives Which PR tools to use External influences and building calendars Allocating budget...

...What do you want to achieve from the campaign? Drawing up headlines Message development Audience definition Who are you trying to influence and...

...This course gives you a method and a framework to create your own positioning portfolio. Content of the course The importance of positioning in PR...

...during and after an event. This course will enable delegates to ensure that PR opportunities are spotted and maximised. Content of the course Choosing the right event...

...but what are they, when do you use them and why? This course is a good grounding in the basics of puboic relations by someone who's been there and done...

...motivation of the team and constant communication are all priorities for international PR work. This course will give you some tried and tested methods...

...This course is for in-house teams, we do not run it at present on our open training programme. If you would like to talk to someone about how we could...

...to hook the reader Features and longer articles Planning an article - the key to success Intros Moving the story forward...

...essential for successful case studies. Content of the course Identifying likely publications Structure - the basics and the options Planning...

...them reading is more important than ever. This training session gives delegates the skills to write an attention-grabbing press release. Content of...

...Benefits The value of PR as a sales tool is frequently overlooked. Sales forces are perceived as uncooperative by PR departments, while public relations...

...Managing your PR Agency (1 day) Ideal for Marketing communications professionals and managers who may be new to working with a PR agency. Benefits...