Introduction marketing courses

...Whether you are from a marketing background looking to build your core skills or are just someone with an interest in understanding the basics of digital marketing, your tutor Joe Allen will encourage and build your confidence in using the channels... Learn about: Engine Optimisation, Web analytics, Content Marketing...

...We've designed this one day workshop to give you an overview of how marketing metrics can be used to measure marketing performance as well as the likely key metrics which should be used to assess the efficiency and effectiveness of your marketing efforts. It will demystify the ubiquitous concept... Learn about: Management pitfalls, Marketing Strategy, Marketing Analysis...

... with an interest in understanding the basics of digital marketing, your tutor Matthew Hughes will encourage and build your confidence in using the channels. Throughout the 10-week course, you will develop an initial idea for a digital marketing strategy through development stages to maximise the greatest chance... Learn about: Search Engine, Brand Foundation, Digital Marketing...

...In 2014 mobile search overtook desktop search in the UK, over £1 billion of media is spent in the mobile channel, and therefore every marketer needs to understand how mobile marketing is impacting their business. If mobile isn’t considered as part of your marketing strategy, it is likely your... Learn about: Mobile trends, Marketing Mix, Marketing Strategy...

...Learn the fundamentals of marketing, including strategies and tools used across industries. The following course, offered by Edx, will help you improve your skills and achieve your professional goals. During the program you will study different subjects which are deemed to be useful for those... Learn about: Marketing Campaign, Marketing Tools...

... as how affiliate marketing fits with other online activities. Suitable for: Those with marketing responsibility for their organisation's website. Those who are looking to move into online operations and marketing. Those who are considering launching an affiliate scheme...

... level in your organisation. Suitable for: Marketing managers having to prepare a marketing plan for the first time. Senior managers will find the workshop invaluable when evaluating plans submitted yo them by specialists...

...This course is designed for those who wish to develop an online marketing campaign for their business or organisation or re-launch an existing campaign to make it more effective. The course will help you develop a targeted, effective campaign, using the right technology to get the right message...

... for people who develop a marketing plan, develop a campaign plan, deal with marketing issues with increased confidence, know how to gain a greater understanding of your market...

...Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business... Learn about: Marketing Communications, Marketing Management, Marketing Analysis...

... in the global business environment Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in marketing. Prior work experience and a first... Learn about: Creative Enterprise, Marketing Communications, Marketing Management...

... principles. Suitable for: You don't need to be a marketer to benefit from this course. The main requirement is that you need to influence positive public behaviour and would like to improve your strategic approach. Whether from a marketing, communications, social service, public or private sector background...