The Market Research Society (MRS) courses

...NB This is not a training course about day-to-day project management skills (eg writing a brief, agency management)...

...directly with client marketing departments (taking briefs, preparing proposals, debriefing and making recommendations)...

...Delegates will have opportunities to practice their management skills in a 'safe' environment where only constructive feedback is allowed. Objective...

...This course enables you to: develop a full understanding of all aspects of the qualitative research process from briefing and research design...

...analysis and presentation - the A-Z of quant Objective This course enables you to: develop a full understanding of all aspects of the quantitative research process...

...the demographic data needed to identify target groups key considerations when starting to research different communities the potential barriers to researching...

...delegates should: understand how to use stimulus materials for maximum effectiveness manage more advanced stimulus materials effectively understand...

...audit and prepare a SWOT analysis Understand how to tackle market segmentation Gain a good understanding of how to approach product positioning...

...s. Suitable for: This course will benefit all those who are asked to run idea generation within their professional setting. It is especially relevant...

...This course enables you to: understand how data protection legislation affects market research ensure that your market research practice takes account of this legislation...

...tackle genuine issues and plan for future application Who will benefit? This course is designed for anyone who wishes to improve their confidence and competence...

...You will also learn the basics of facilitating idea generation workshops, as well as concept development skills so you can effectively create compelling...

...for best results Objective This course enables you to: further your understanding of current developments and best practice in international research...

...Introduction to Semiotics Learning outcomes By the end of the course, delegates should have an understanding of the basics of: the intellectual background...

...are new to qualitative research, buyers and users of research. The course will benefit researchers who are new to qualitative research, buyers and users of research...

...and matching quantitative techniques to the problem defined by the client questionnaire design issues Who will benefit? This course will benefit researchers...

...planners who may be required to conduct groups and clients who have a hands-on role in data gathering. This course will benefit trainee qualitative researchers...

...Learning outcomes By the end of the course, delegates should have an understanding of the basics of: sampling theory sampling practice summarising...

...refreshing or developing their leadership skills. This course is designed to appeal to both those that manage others or who wish to develop management...

...role of manager within a team. More experienced or senior managers will value the opportunity to spend time brushing up on their skills and refreshing their approach to management...