The Market Research Society (MRS) courses

...This course helps you to: further your understanding of how to improve the effectiveness and impact of market research/insight within your organisation...

...directly with client marketing departments (taking briefs, preparing proposals, debriefing and making recommendations)...

...that can't run faster than the competition starves or gets eaten. However, most employees are already 'punch-drunk' with corporate 'change' initiatives & programmes...

...of the qualitative research process from briefing and research design, through fieldwork and analysis, to the presentation of the findings. Learning outcomes...

...to market research with little or no practical experience of quantitative research (e.g. research trainees). Data collection, sampling, questionnaire design...

...Who will benefit? This course will benefit researchers from both the commercial and social sectors who wish to broaden their understanding of this important...

...Objective This course enables you to: extend your moderating skills through the use of more advanced materials and techniques. Learning outcomes By the end of the course...

...Understanding the basic principles of marketing, and how market research is actually used in the client company is a great asset to any researcher...

...s. Suitable for: This course will benefit all those who are asked to run idea generation within their professional setting. It is especially relevant...

...Suitable for: This course is suitable for researchers and Data Protection Officers throughout the industry, including those responsible for quality and compliance issues...

...develop the strategies, skills and styles necessary to influence clients and colleagues effectively. Learning outcomes By the end of the course...

...research-ready concepts within your team. Objective You will learn the basic principles of creative problems solving and the techniques and tools you...

...The course will be equally useful for agency (market research or advertising) and clientside researchers, and for those involved in qualitative and/or quantitative...

...codes, rhetoric and other mechanisms of meaning. 12.45pm -Lunch- 1.45pm Applying the theory Looking at ads, packs, environments, the web, the media 3.45pm -Break...

...general application the process of planning a qualitative research project the stages involved in the qualitative research process how to select an appropriate...

...including the client perspective desk and primary research sampling and fieldwork issues limitations of the research process briefs and proposals selecting...

...by building your confidence and exploiting your own individual strengths. Learning outcomes By the end of the course, delegates should: know how...

...researchers who wish to gain a basic understanding of the principles of statistical and sampling practice. It is also relevant to those who are looking...

...skills as part of their personal and professional development.Those who are new to management or are preparing to take on a management role will find...

...Providing help How do I help when I have been asked? How do I help when I have not been asked? How do I help members of the team without taking over?...