The Market Research Society (MRS) courses

...the actionability of research findings improving relationship management with stakeholders and suppliers maximising customer insight communicating effectively Who will benefit?...

...This course will enable you to: understand the broader marketing context, in terms of both the key theories of marketing and brand management...

...Topics what performance and behavioural standards should a manager aspire to? fire-fighting versus planning setting SMART targets delegation...

...entrants to market research with limited practical experience of qualitative research...

...Learning outcomes By the end of the course, delegates should have developed their understanding of: quantitative research and when to use it a range...

...This course will benefit researchers from both the commercial and social sectors who wish to broaden their understanding of this important area of society and of research...

...this course will have the opportunity to try out new techniques in practice group discussions...

...audit and prepare a SWOT analysis Understand how to tackle market segmentation Gain a good understanding of how to approach product positioning...

...facilitating ideation and complex problem solving. Using a proven time-tested method, the Osborn-Parnes Creative Problem Solving process, dramatically...

...your market research practice takes account of this legislation. Learning outcomes By the end of the course, delegates should have a practical understanding...

...delegates should have improved their ability to: create the right impression at first meetings assert themselves and persuade others select negotiation...

...to be more creative in your everyday environment. You will also learn the basics of facilitating idea generation workshops, as well as concept development...

...Suitable for: The course will be equally useful for agency (market research or advertising) and clientside researchers, and for those involved in qualitative...

...of semiotics some basic theories and theorists some basic semiotic techniques their own capacity to apply semiotic thinking how semiotics can work to...

...general application the process of planning a qualitative research project the stages involved in the qualitative research process how to select an appropriate...

...and matching quantitative techniques to the problem defined by the client questionnaire design issues Who will benefit? This course will benefit researchers...

...quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering...

...This course enables you to: understand basic methods of statistics and sampling, and how these can be used to inform and refine approaches to market research...

...the company as a whole into individual "SMART" objectives Use ongoing performance criteria to manage their team more effectively Target audience This course...

...This course is designed to appeal to people at all levels, whether they manage others or wish to develop management skills as part of their personal and professional development...