The Market Research Society (MRS) courses

...This course helps you to: further your understanding of how to improve the effectiveness and impact of market research/insight within your organisation...

...directly with client marketing departments (taking briefs, preparing proposals, debriefing and making recommendations). Fundamentals of marketing Objective...

...Delegates will have opportunities to practice their management skills in a 'safe' environment where only constructive feedback is allowed. Objective...

...Briefing, design, fieldwork, analysis and presentation - the A-Z of qual Objective This course enables you to: develop a full understanding of all aspects...

...entrants to market research with little or no practical experience of quantitative research (e.g. research trainees). This course will benefit recent entrants...

...the demographic data needed to identify target groups key considerations when starting to research different communities the potential barriers to researching...

...have the opportunity to try out new techniques in practice group discussions. Moderating Skills Extending skills and techniques to enrich interview output...

...(the 7 Ps of marketing) Have a clear strategy for recommending different marketing communications (marcoms) approaches, including on-line marcoms (Advertising...

...for successful ideation Create exciting plans that inspire confidence and forward implementation Learning Outcomes: On completion, delegates will...

...This course enables you to: understand how data protection legislation affects market research ensure that your market research practice takes account of this legislation...

...This course enables you to: develop the strategies, skills and styles necessary to influence clients and colleagues effectively. Suitable...

...to be more creative in your everyday environment. You will also learn the basics of facilitating idea generation workshops, as well as concept development...

...for best results Objective This course enables you to: further your understanding of current developments and best practice in international research...

...Introduction to Semiotics Learning outcomes By the end of the course, delegates should have an understanding of the basics of: the intellectual background...

...Learning outcomes By the end of the course, delegates should have an understanding of: qualitative research, its role in contemporary research and...

...Learning outcomes By the end of the course, delegates should have an understanding of: basic quantitative research techniques problem definition...

...involvement in the process understand and be able to apply: the basic theory of moderating some good practice tips the principles governing effective group...

...It is also relevant to those who are looking for a refresher course on the use and interpretation of statistics and sampling. This course will benefit...

...something that only very senior people have to consider. In fact, leadership is a key skill that every manager needs to master. This course helps learners...

...own pace through a variety of activities designed to accommodate a range of learning styles...