The Market Research Society (MRS) courses

...the actionability of research findings improving relationship management with stakeholders and suppliers maximising customer insight communicating effectively Who will benefit?...

...directly with client marketing departments (taking briefs, preparing proposals, debriefing and making recommendations). Fundamentals of marketing Objective...

...whilst most of the changes that could have made the organisation stronger & more successful have failed, usually due to poor implementation...

...apply appropriate research methodologies, including: sample design and structure fieldwork considerations group processes group moderating projective techniques...

...Who will benefit? This course will benefit recent entrants to market research with little or no practical experience of quantitative research...

...Who will benefit? This course will benefit researchers from both the commercial and social sectors who wish to broaden their understanding of this important...

...have the opportunity to try out new techniques in practice group discussions. Moderating Skills Extending skills and techniques to enrich interview output...

...Understanding the basic principles of marketing, and how market research is actually used in the client company is a great asset to any researcher...

...It is especially relevant to those who already run workshop-style sessions and are in need of a wider set of tools and techniques to achieve improved...

...The Respecting respondent's rights Objective This course enables you to: understand how data protection legislation affects market research ensure...

...This course is designed for anyone who wishes to improve their confidence and competence in influencing people at work. This course is designed for anyone...

...How to use physical and mental warm-ups in order to promote teambuilding and lateral thinking Understand the basic principles of creativity and the cornerstones...

...in international research, including language barriers and cultural influences current trends and new thinking in international research Who will benefit?...

...of semiotics some basic theories and theorists some basic semiotic techniques their own capacity to apply semiotic thinking how semiotics can work to...

...general application the process of planning a qualitative research project the stages involved in the qualitative research process how to select an appropriate...

...including the client perspective desk and primary research sampling and fieldwork issues limitations of the research process briefs and proposals selecting...

...Maximising skills and confidence to develop an effective moderating style Objective This course enables you to: maximise your potential as a moderator...

...It is also relevant to those who are looking for a refresher course on the use and interpretation of statistics and sampling. This course will benefit...

...something that only very senior people have to consider. In fact, leadership is a key skill that every manager needs to master. This course helps learners...

...This creates tension between the need to complete their own work and the need to manage the rest of the team. This course helps managers to balance these...