The Market Research Society (MRS) courses

...NB This is not a training course about day-to-day project management skills (eg writing a brief, agency management)...

...and engage with broader strategic or business discussions. Suitable for: This course will benefit all researchers who do not have first-hand experience of working in marketing...

...Objective All organisations in our fast-paced, fire-fighting, 24-7 world have to change, constantly and continuously. It's a jungle out there and the animal...

...of the qualitative research process from briefing and research design, through fieldwork and analysis, to the presentation of the findings. Learning outcomes...

...e.g. rating, ranking, mean scores the fundamentals of statistical reliability and significance tests how to explore data and investigate hypotheses...

...Who will benefit? This course will benefit researchers from both the commercial and social sectors who wish to broaden their understanding of this important...

...This course enables you to: extend your moderating skills through the use of more advanced materials and techniques. Suitable for: This course will benefit...

...To gain a solid understanding of marketing principles and feel confident in the use of key marketing theories and techniques. Suitable for: Researchers...

...It is especially relevant to those who already run workshop-style sessions and are in need of a wider set of tools and techniques to achieve improved...

...The Respecting respondent's rights Objective This course enables you to: understand how data protection legislation affects market research ensure...

...who wishes to improve their confidence and competence in influencing people at work. Effective Make an impact Objective This course enables you...

...You will learn the basic principles of creative problems solving and the techniques and tools you need to be more creative in your everyday environment...

...and/or quantitative work. It is for delegates with some experience of international research who can share their own experience and benefit from that...

...brands and brand communications Agenda 9.30am Semiotics- theoretical background What actually is it and what does it analyse? Who are the key thinkers and what are their theories?...

...are new to qualitative research, buyers and users of research. The course will benefit researchers who are new to qualitative research, buyers and users of research...

...and matching quantitative techniques to the problem defined by the client questionnaire design issues Who will benefit? This course will benefit researchers...

...Suitable for: This course will benefit trainee qualitative researchers, quantitative researchers who undertake some qualitative research, planners...

...for a refresher course on the use and interpretation of statistics and sampling...

...skills as part of their personal and professional development.Those who are new to management or are preparing to take on a management role will find...

...own pace through a variety of activities designed to accommodate a range of learning styles...