Marketing Courses Berkshire

...for this course. Learning outcomes The key components of marketing orientation. Vision, mission, values, brand analysis. Situation analysis... Learn about: Marketing Strategy, Marketing Mix, Marketing plan...

...for a real-life commercial or public sector client. You will also work on a large-scale individual project conducting applied research and gain insight... Learn about: Consumer Behaviour...

...accordingly Identification of buying stages and how to engage in a timely and compelling manner Identifying buyer types, stakeholders and how to influence... Learn about: Marketing Strategy, Marketing Management, Marketing Processes...

...You will work in groups, acting as consultants for a real-life commercial or public sector client. You will also work on a large-scale individual project... Learn about: Consumer Behaviour, Applied Psychology...

...The methodology outlined in this two-day course can be used by B2B and B2C businesses, start-up companies or established brands. Delegates are typically... Learn about: Marketing Strategy, Marketing Audit, Marketing Tools...

...and fairtrade awareness for the Day Chocolate Company. Other clients have included Sainsbury's, Hotel Chocolat, Procter & Gamble, Mars and United Biscuits... Learn about: Business and Management, Business Economics, Supply and Chain Management...

...Audit current approaches and identify areas for improving performance. Search engine optimisation (SEO). Pay Per Click marketing including Google AdWords... Learn about: Digital marketing strategy, Marketing Strategy, Google AdWords...

...Working as part of a team, you will develop a research proposal to address the client’s brief, carry out the research and present your findings to the company... Learn about: Supply and Chain Management, Supply Chain Management, Business and Management...

...how a deeper insight will yield better business decisions. By learning to use a variety of tools as data collection options, you will understand new... Learn about: Marketing Segmentation, Marketing Communications, Marketing Tools...

...Learning outcomes Design appropriate marketing metrics, with relevant formulae. How to calculate ROI/ROMI (Return on Marketing Investment). Establish links (statistical)... Learn about: Marketing Plans, Marketing budget, Marketing Investment...

...of mobile marketing within the wider marketing mix especially from an execution and measurement perspective. Typically digital marketing execs and marketing... Learn about: Marketing Mix, Marketing Strategy, Mobile Marketing...

...case studies used dependent on the group. Learning outcomes Understand laddering of benefits and anatomy of brands. Undertake a robust brand audit and apply to strategy... Learn about: Brand Architecture, Marketing Analysis, Anatomy of brands...

...activities as part of their job Course review: This qualification is for individuals who want to go beyond the basics of marketing and become an even more effective marketer...

...to do' in relation to operational marketing management. It is for individuals looking to build their practical skills and broaden their strategic perspective...

...to do' in relation to operational marketing management. It is for individuals looking to build their practical skills and broaden their strategic perspective...

...activities as part of their job Course review: This qualification is for individuals who want to go beyond the basics of marketing and become an even more effective marketer...

...understanding of digital marketing. Those benefiting most are those marketers who have broader responsibility of B2B marketing i.e. from market communication... Learn about: Sales Training, Digital Sales, B2B digital...

...Marketers responsible for managing the marketing process at an operational level Those moving into a mid-level marketing position. Course review...

...two stage marketing qualification that demonstrates professional expertise across many areas enabling you to think and act strategically. It is equivalent...

...This qualification is for individuals who want to go beyond the basics of marketing and become an even more effective marketer. You will gain the practical...