Marketing courses Cookham

...the fundamental concepts of marketing and marketing communications, an introduction to digital marketing and marketing metrics. This workshop is ideal... Learn about: Marketing Processes, Marketing Management, Marketing Strategy...

...to build your market but you can learn how to construct an array of new and exciting alliance and partnership strategies to help you achieve your market potential... Learn about: Marketing Strategies, Marketing Tools, Marketing Campaigns...

...Define the right target stakeholders and ensure that the right messages and propositions are communicated to them. Use the most appropriate tools of communication... Learn about: Marketing Tools, Marketing Audit, Marketing Strategy...

...creation, implementation, delivery and analysis of campaigns alongside other specialist partner agencies where appropriate. This course is for managers whose... Learn about: Marketing plan, Marketing Audit, Marketing Strategy...

...selecting the best targets. Positioning our offerings, using positioning maps and strategy canvases. Tactics: The 7 elements of the Marketing... Learn about: Marketing Mix, Marketing plan, Marketing Processes...

...marketing Practical case studies and examples to work through Understand about targeting customers and how to carry out account based marketing Customer... Learn about: Marketing Management, Marketing Processes, Marketing Communications...

...This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout... Learn about: Marketing Tools, Google AdWords, Digital Marketing...

...available internally and externally. Understand customer needs, monitor customer satisfaction, measure company performance. Plan a market survey and select appropriate methodologies... Learn about: Marketing Management, Marketing Segmentation, Marketing Tools...

...and tactical marketing (mix) activities – including digital/social media metrics and analytics. Create a ‘Marketing Dashboard’ or ‘Scorecard’ to focus... Learn about: ‘marketing optimisation, Marketing Investment, Marketing Dashboard...

...demonstrate success and health of your brand and support the business... Learn about: Marketing Strategy, Marketing Analysis, Marketing Planning...

...sales Identify business customer insights through B2B digital Learn how to use digital for B2B lead generation and nurturing Learn how to apply digital... Learn about: B2B digital, Digital Marketing, Digital Sales...

...the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis of results throughout... Learn about: Digital Marketing, Marketing Strategy, Channel techniques...

...A greater understanding of customers, competitors and organisational structure and communication will lead to sharper strategic focus...

...Ten years ago marketing could claim demonstrable and clear influence on the way organisations approached business. What went wrong? This masterclass provides...

...The challenge of establishing a market orientation. Structure of a customer-focused marketing plan. The tools of internal and external analysis... Learn about: Aligning strategic, Marketing plan, Brand promise...

...allow you to communicate those insights to the business and provide a framework for applying the insights to your strategy. This course has been tailored... Learn about: Strategic value, Generation process, Strategy story...

...are developing and how to use them more effectively Understand how to integrate on and off line channels to provide a consistent customer experience Learn... Learn about: CRM programme, Digital Channels, Customers’ behaviours...

...the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally... Learn about: Customer Retention, Customer and market, Customer propositions...