The Chartered Institute of Marketing courses

...This course is an intensive one day advanced course to help marketers build stronger digital capabilities and crystallise their online vision and goals... Learn about: Digital trends, Digital Animation, Marketing Tools...

...trends and changes. Advanced channel techniques - SEO, social media, e-mail, display. In-depth analytics - analysis, funnels, reporting and... Learn about: Situational analysis, Digital Marketing, Channel techniques...

...This qualification is for individuals who want to go beyond the basics of marketing and become an even more effective marketer. You will gain the practical...

...and the establishment of marketing budgets Course modules Marketing Essentials Assessing the Marketing Environment Marketing Information and Research Stakeholder...

...the organisation's information needs, scope of research projects and resource capability to underpin the development of a business. Suitable...

...culture and the broader marketing environment. Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives...

...marketing plan using the latest tools and techniques - How to recommend improvements to a digital communications campaign Courses run in August and December...

...evaluate the importance of integrating the communications. Suitable for: Marketers or digital marketers whose role involves working with digital media...

...Develop marketing communications and brand support activities. Demonstrate the skills to devise, execute and analyse a PR plan. Explain the roles of direct...

...and select a brand position based on clear competitive advantage. You will leave more confident in your abilities to operate at a strategic level in your organisation...

...strategic marketing decision-making. Learning outcomes Strategic marketing defined: a decision-making process for generating a strategic change perspective... Learn about: Strategic Management, Marketing Management, Marketing Communications...

...of the scientific side of marketing, but want to develop their skills and confidence. Designed for quantitatively orientated marketers who are proficient...

...who want to refresh their knowledge or managers from other disciplines who work closely with marketing colleagues. Course review: You’ll develop and hone your analytical skills...

...design customer-driven strategies, and implement targeted behaviour change programmes based on sound marketing and social science principles...

...Identifying and making plans to fill gaps in your organisation’s capability Developing techniques to win and retain stakeholder support Designing and establishing...

...Marketing Essentials Assessing the marketing Environment Marketing Information and Research Stakeholder Marketing...

...including how to write and execute a marketing plan. Learn the many different ways of understanding and communicating with customers and the function these methods serve...

...It is for individuals looking to build their practical skills and broaden their strategic perspective. Course modules: Marketing Planning Process Delivering...

...be structured Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business...

...take advantage of these new opportunities. Course modules Marketing and Consumer Behaviour (double module) Digital Marketing Essentials Principles of Mobile Marketing...