The Chartered Institute of Marketing courses

...of new media strategy and their impact on planning Define a vision and set objectives for your digital marketing strategy To review the role of brand... Learn about: Digital trends, Marketing Management, Marketing Tools...

...Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation. Who should attend? Attendees should have... Learn about: Marketing Strategy, Social Media, Digital Marketing...

...of understanding and communicating with customers, and the function these methods serve Understand your organisation's marketing environment...

...Delegates will need to spend between 8 - 10 hours studying online and reading...

...projects Course modules Marketing Planning Process Delivering Customer Value through Marketing Managing Marketing Project Management in Marketing The virtual...

...and objectives Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success Identify...

...and the way the internet has revolutionised the traditional marketing mix - How to apply digital tactics creatively - To measure and monitor a digital...

...and implementing strategies that involve digital media - Marketers or digital marketers whose role involves working with digital media and implementing...

...marketing communications Those working in or aspiring to work in marketing communications This qualification provides an indepth knowledge of marketing communications...

...and select a brand position based on clear competitive advantage. You will leave more confident in your abilities to operate at a strategic level in your organisation...

...capabilities with value opportunities. Being able to do this is the key for many marketers to increase their contribution and influence in the organisation... Learn about: Strategic Marketing, Marketing Management, Marketing Tools...

...of the scientific side of marketing, but want to develop their skills and confidence. Designed for quantitatively orientated marketers who are proficient...

...You'll develop and hone your analytical skills, which will last throughout your working life, and gain a deeper understanding of external and internal business processes...

...strategic marketing principles and social theory to reduce smoking, tackle growing obesity, increase physical exercise or encourage sustainable lifestyles?...

...This course assumes an appreciation of the strategy development processes. You will learn how to use a framework-based approach to implementing strategy...

...including how to write and execute a marketing plan. Learn the many different ways of understanding and communicating with customers and the function these methods serve...

...You will gain the practical skills and knowledge required to execute successful marketing activities and further your career. Course modules...

...Customer Value through Marketing Managing Marketing Project Management in Marketing...

...Evaluate the marketing planning process and implementations Develop and manage a brand and product portfolio Recommend how a marketing function should...

...in both the digital and the mobile arenas. Ideal if you are working in marketing and need an awareness of what is happening in both the digital and the mobile arenas...