The Chartered Institute of Marketing courses

...This course assumes a working knowledge of digital media. Attendees who will benefit most from this course are marketing managers who have a responsibility... Learn about: Marketing Management, Digital Editing, Digital Animation...

...the course allows delegates to develop digital marketing strategies, manage and implement campaigns and analyse results. Heavily focused on analysis of results throughout... Learn about: Social Media, Marketing Strategy, Channel techniques...

...of marketing in some depth – including how to write and execute a marketing plan Learn the many different ways of understanding and communicating with customers...

...Marketing The blended online option for this qualification combines interactive online tutorials with five face to face workshops over a nine month period...

...culture and the broader marketing environment Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies...

...projects Course modules Marketing Planning Process Delivering Customer Value through Marketing Managing Marketing Project Management in Marketing...

...and the way the internet has revolutionised the traditional marketing mix - How to apply digital tactics creatively - To measure and monitor a digital...

...Measure the effectiveness of digital campaigns and recommend the most appropriate methods to a given situation. Plan and execute digital campaigns...

...good all round knowledge of the advertising industry and how good advertising is applied in practice How to plan and execute a PR...

...Suitable for: Marketing managers having to prepare a marketing plan for the first time. Senior managers will find the workshop invaluable when evaluating...

...assess a strategic marketing plan Action planning and review... Learn about: Marketing Analysis, Marketing Communications, Marketing Strategy...

...This workshop is designed to help marketers who need to produce ‘good’ forecasts develop practical forecasting skills within the context of a professional forecasting framework...

...from other disciplines who work closely with marketing colleagues. Marketers who are expected to demonstrate strategic awareness. Existing marketing managers...

...and would like to improve your strategic approach. Whether from a marketing, communications, social service, public or private sector background...

...Identifying and making plans to fill gaps in your organisation’s capability Developing techniques to win and retain stakeholder support Designing and establishing...

...Understand your organisation's marketing environment, its many constituent parts and how they work in unison. Apply practical knowledge - including...

...You will gain the practical skills and knowledge required to execute successful marketing activities and further your career. Course modules...

...Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects...

...case to support marketing projects. Suitable for: Marketers responsible for managing the marketing process at an operational level. Those moving into...

...take advantage of these new opportunities. Course modules Marketing and Consumer Behaviour (double module) Digital Marketing Essentials Principles of Mobile Marketing...