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The Chartered Institute of Marketing courses
- Course
- Online
...Understand your organisation's marketing environment, its many constituent parts and how they work in unison. Apply practical knowledge - including...
- Course
- Online
...Evaluate the marketing planning process and implementations. Develop and manage a brand and product portfolio. Recommend how a marketing function should be structured...
- Course
- Online
...What you will learn: The links between marketing and communications, in both traditional and digital forms - The way the internet has revolutionised...
- Course
- Online
- 6 Months
...diverse media in communications - Employ an integrated approach to creating, sustaining and promoting a brand. Suitable for: Ideal if you are working...
- Training
- Online
- Advanced
- Different dates available
...processing personal data The challenges GDPR poses to the marketing list industry and what the risks are for buyers of marketing lists Following purchase... Learn about: Marketing Strategy, Marketing Tools, Marketing Audit...
- Training
- Londonandanother venue.
- London
- Intermediate
- 1 Day
...will benefit from acquiring knowledge of industry best practice, using the latest email marketing tools and delivering highly effective reporting that increases open rates... Learn about: Email Advertising, Marketing Tools, Best Practice...
- Training
- Londonand4 other venues
- London, Cookham, Manchester, Birmingham
- Advanced
- 3 Days
...Social media including Facebook, Twitter, Instagram,etc. Partner marketing including affiliate marketing . Online advertising including ad networks and behavioural targeting... Learn about: Google AdWords, Marketing Strategy, Strategy and Planning...
- Training
- Londonandanother venue.
- Cookham
- Intermediate
- 5 Days
...to measure marketing performance and measure ROI (Return on Investment)... Learn about: Marketing Processes, Digital Marketing, Marketing Analysis...
- Training
- Londonand3 other venues
- London, Manchester, Birmingham
- Intermediate
- 1 Day
...media metrics and analytics to assess the success of your digital marketing activities and investments (including... Learn about: Web 2.0 tools, Marketing Processes, Marketing Plan u...
- Training
- Londonandanother venue.
- London
- Advanced
- 1 Day
...How to integrate search with social media campaigns. Planning Search Marketing into both on and offline campaigns. Google AdWords campaign fundamentals... Learn about: Google AdWords, Social Media, Planning Search...
- Short course
- London
- Beginner
- 1 Day
...Best practice online communications. Online PR and search engine optimisation. Pay per click and crisis management. Brand monitoring. Social networking and bookmarking...
- Training
- Londonand2 other venues
- London, Birmingham
- Advanced
- 1 Day
...It is not designed as a follow on to Implementing Social Media Campaigns. For marketers who need to know more about social media, so they can assess its relevance... Learn about: Media Trends, Media Advertising, Media Studies...
- Training
- London
- Advanced
- 1 Day
...LinkedIn and YouTube Learn best practice for writing blogs and influencing bloggers Build and develop your online plan using a real life case study... Learn about: Media Buying, Social History, Social marketing...
- Short course
- London
- Advanced
- 1 Day
...Benchmarks – the core components of good social marketing. Develop your strategy using core tools. How to measure your performance. Overview of strengths...
- Short course
- London
- 1 Day
...web design from a marketing perspective. Anyone seeking a non-technical basic introduction to what constitutes good web design from a marketing perspective...
- Short course
- London
- Beginner
- 1 Day
...who should manage them and impact on the organisational structure of each of them. Skills needed for success. Cross department collaboration...
- Short course
- London
- Advanced
- 1 Day
...Whilst the emphasis is on digital marketing, this has to be dove-tailed with traditional tools and techniques with a view to achieving synergy and ultimately...
- Short course
- Londonandanother venue.
- Manchester
- Beginner
- 1 Day
...The latest email marketing tools. Data collection for email marketing. CRM integration. Email and social media. Segmentation for better results...
- Training
- Londonandanother venue.
- London
- Advanced
- 1 Day
...of new media strategy and their impact on planning Define a vision and set objectives for your digital marketing strategy To review the role of brand... Learn about: Digital Animation, Marketing Management, Marketing Tools...
- Training
- Londonand3 other venues
- Maidenhead, London, Cookham
- Advanced
- 2 Days
...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Digital Marketing, Situational analysis, Social Media...