The Chartered Institute of Marketing courses

...for digital communications and a wider team. Learning outcomes Review digital trends and evaluate the impact on organisation / team Examine the main principles... Learn about: Marketing Tools, Digital Photography, Marketing Analysis...

...solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone... Learn about: Social Media, Marketing Strategy, Digital Marketing...

...Marketing Essentials Assessing the Marketing Environment Marketing Information and Research Stakeholder Marketing...

...of understanding and communicating with customers, and the function these methods serve Understand your organisation's marketing environment...

...Evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture...

...scope of research projects and resource capability to underpin the development of a business case to support marketi. Suitable for: Marketers responsible...

...and the way the internet has revolutionised the traditional marketing mix - How to apply digital tactics creatively - To measure and monitor a digital...

...strategies that involve digital media This qualification is about putting digital marketing into practice. Doing the work, running the campaigns and...

...good all round knowledge of the advertising industry and how good advertising is applied in practice How to plan and execute a PR...

...of marketing thus providing clear direction in relation to the key marketing value drivers. Developing an insightful marketing plan ensures marketers contribute...

...Strategic marketing focuses on how to develop competitive advantage through the drivers of shareholder value. This course is designed for managers and executives... Learn about: Marketing Analysis, Strategic Marketing, Marketing Communications...

...with spreadsheets and have a reasonable understanding of the scientific side of marketing, but want to develop their skills and confidence. Course review...

...You will discover how marketing models fit together and are used in practice and be able to work out action plans for implementing your newly acquired skills...

...social service, public or private sector background, you can learn how to rethink the way you do things for greater impact. Course review: How do you apply consumer insight...

...This course assumes an appreciation of the strategy development processes. You will learn how to use a framework-based approach to implementing strategy...

...Marketing Essentials Assessing the marketing Environment Marketing Information and Research Stakeholder Marketing...

...Understand your organisation's marketing environment, its many constituent parts and how they work in unison. Apply practical knowledge - including...

...Evaluate the marketing planning process and implementations. Develop and manage a brand and product portfolio. Recommend how a marketing function should be structured...

...Evaluate the marketing planning process and implementations Develop and manage a brand and product portfolio Recommend how a marketing function should...

...Design and develop a marketing concept using mobile application. Suitable for: Ideal if you are working in marketing and need an awareness of what is happening...