The Chartered Institute of Marketing courses

...of new media strategy and their impact on planning Define a vision and set objectives for your digital marketing strategy To review the role of brand... Learn about: Marketing Tools, Marketing Analysis, Marketing Processes...

...trends and changes. Advanced channel techniques - SEO, social media, e-mail, display. In-depth analytics - analysis, funnels, reporting and... Learn about: Situational analysis, Digital Marketing, Channel techniques...

...Marketing Essentials Assessing the Marketing Environment Marketing Information and Research Stakeholder Marketing...

...as part of their job. Junior marketers Those working in a marketing support role Those who undertake marketing activities as part of their job. This qualification...

...culture and the broader marketing environment Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies...

...culture and the broader marketing environment. Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives...

...and knowledge in digital marketing. Topics include search engine optimisation (SEO), Pay Per Click (PPC), online advertising, PR, email, viral and affiliate...

...evaluate the importance of integrating the communications. Suitable for: Marketers or digital marketers whose role involves working with digital media...

...of market and consumer behaviour The roles of direct marketing and sales promotion as well as how to manage and maintain a marketing database How to demonstrate...

...invaluable when evaluating plans submitted yo them by specialists. Course review: Marketing planning allows an organisation to bring together all the elements...

...Strategic marketing focuses on how to develop competitive advantage through the drivers of shareholder value. This course is designed for managers and executives... Learn about: Strategic Management, Strategic Marketing, Marketing Management...

...Information is power! Suitable for: Designed for quantitatively orientated marketers who are proficient with spreadsheets and have a reasonable understanding...

...from an increasing awareness of how effective marketing strategies will impact your business, and how they can lead directly to performance and profit improvements...

...Suitable for: You don't need to be a marketer to benefit from this course. The main requirement is that you need to influence positive public behaviour...

...high–level strategy into practical goals and objectives Identifying where your organisation’s culture needs to change in order to remove barriers to success...

...including how to write and execute a marketing plan. Learn the many different ways of understanding and communicating with customers and the function these methods serve...

...Marketing Essentials Assessing the Marketing Environment Marketing Information and Research Stakeholder Marketing...

...Customer Value through Marketing Managing Marketing Project Management in Marketing...

...Those moving into a mid-level marketing position. Marketers responsible for managing the marketing process at an operational level. Those moving into...

...How to apply digital tactics creatively. Assess the reasons why mobile devices are used and the resulting impact on marketing and communications activities...