The Chartered Institute of Marketing courses

...for digital communications and a wider team. Learning outcomes Review digital trends and evaluate the impact on organisation / team Examine the main principles... Learn about: Digital Animation, Marketing Processes, Digital Marketing...

...trends and changes. Advanced channel techniques - SEO, social media, e-mail, display. In-depth analytics - analysis, funnels, reporting and... Learn about: Situational analysis, Marketing Strategy, Channel techniques...

...This qualification is for individuals who want to go beyond the basics of marketing and become an even more effective marketer. You will gain the practical...

...Understand the function and fundamentals of marketing in some depth - including how to write and execute a marketing plan Learn the many different...

...The Professional Diploma in Marketing provides the knowledge, skills and the ‘ability to do’ in relation to operational marketing management...

...culture and the broader marketing environment. Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives...

...marketing plan using the latest tools and techniques - How to recommend improvements to a digital communications campaign Courses run in August and December...

...you need to be aware of. It also looks at the fast changing landscape of social media and emerging trends. The programme is blended online, combining live interactive tutorials...

...marketing and sales pro,motion. Demonstrate good all round knowledge of the advertising industry. Suitable for: Those working in or aspiring to work...

...Suitable for: Marketing managers having to prepare a marketing plan for the first time. Senior managers will find the workshop invaluable when evaluating...

...Delivering value to your business requires insight into your changing marketplace and decisions regarding how to match your organisation’s distinctive... Learn about: Strategic Management, Marketing Tools, Marketing Analysis...

...Information is power! Suitable for: Designed for quantitatively orientated marketers who are proficient with spreadsheets and have a reasonable understanding...

...from an increasing awareness of how effective marketing strategies will impact your business, and how they can lead directly to performance and profit improvements...

...This is social marketing. This one day course familiarises you with the core principles and processes, and shows how to apply some of the key tools and techniques...

...implementation are used to develop organisational capability...

...role Those who undertake marketing activities as part of their job Junior marketers Those working in a marketing support role Those who undertake marketing...

...Essential marketing knowledge for junior marketers looking to progress. Understand the function and fundamentals of marketing in some depth...

...The Professional Diploma in Marketing provides the knowledge, skills and the 'ability to do' in relation to operational marketing management...

...case to support marketing projects. Suitable for: Marketers responsible for managing the marketing process at an operational level. Those moving into...

...take advantage of these new opportunities. Course modules Marketing and Consumer Behaviour (double module) Digital Marketing Essentials Principles of Mobile Marketing...