The Chartered Institute of Marketing courses

...of new media strategy and their impact on planning Define a vision and set objectives for your digital marketing strategy To review the role of brand... Learn about: Marketing Processes, Marketing Strategy, Digital Marketing...

...solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone... Learn about: Digital Marketing, Channel techniques, Marketing Strategy...

...as part of their job. Junior marketers Those working in a marketing support role Those who undertake marketing activities as part of their job. Course review...

...Marketing The blended online option for this qualification combines interactive online tutorials with five face to face workshops over a nine month period...

...benefit from the interaction and support gained in a traditional classroom environment...

...projects Course modules Marketing Planning Process Delivering Customer Value through Marketing Managing Marketing Project Management in Marketing...

...You will learn how to: The links between marketing and communications. In both its traditional and digital forms - The key stages in digital development...

...strategies that involve digital media This qualification is about putting digital marketing into practice. Doing the work, running the campaigns and...

...marketing communications Those working in or aspiring to work in marketing communications This qualification provides an indepth knowledge of marketing communications...

...plans submitted yo them by specialists. Marketing managers having to prepare a marketing plan for the first time. Senior managers will find the workshop...

...strategic marketing decision-making. Learning outcomes Strategic marketing defined: a decision-making process for generating a strategic change perspective... Learn about: Strategic Planning, Marketing Processes, Marketing Planning...

...This workshop is designed to help marketers who need to produce ‘good’ forecasts develop practical forecasting skills within the context of a professional forecasting framework...

...models fit together and are used in practice and be able to work out action plans for implementing your newly acquired skills. Your organisation will benefit...

...You will learn how to enhance your skills to achieve positive social and environmental good. This learning will enable you to review your current workplace approaches...

...implementation are used to develop organisational capability...

...including how to write and execute a marketing plan. Learn the many different ways of understanding and communicating with customers and the function these methods serve...

...including how to write and execute a marketing plan. Learn the many different ways of understanding and communicating with customers and the function these methods serve...

...Suitable for: Marketers responsible for managing the marketing process at an operational level. Those moving into a mid-level marketing position. Marketers...

...Evaluate the marketing planning process and implementations Develop and manage a brand and product portfolio Recommend how a marketing function should...

...Design and develop a marketing concept using mobile application. Suitable for: Ideal if you are working in marketing and need an awareness of what is happening...