The Chartered Institute of Marketing courses

...and goes on to look at how analytics and social media monitoring can be used to best advantage. Course modules: Marketing and Consumer Behaviour...

...This qualification is ideal if you are working in marketing and need an awareness of how digital campaigns can be managed to a successful result....

...marketing and need a good understanding of the fragmented nature of media management, and how online and offline propositions can work together to support your brand...

...to highlight what matters most for a marketer in this powerful reporting tool. In addition, it will help you to understand what actions to take in common... Learn about: Google analytics, Digital Marketing, Marketing Analysis...

...In these challenging times, the need for SMEs and other cash-strapped organisations to use high-impact but low cost marketing has never been greater...

...Information law and privacy plays an increasingly important role in the relationship between customers and brands. Be a leader in the team that understands...

...Suitable for: Anyone seeking a non-technical basic introduction to what constitutes good web design from a marketing perspective. Anyone seeking a non-technical...

...Delegates on this course are leading the curve or ready to catch up aggressively. It will be the catalyst for significant improvements and present a new mindset...

...case studies used dependent on the group. Learning outcomes Understand laddering of benefits and anatomy of brands. Undertake a robust brand audit and apply to strategy... Learn about: Marketing Planning, Brand Architecture, Marketing Analysis...

...Competitions, prize draws. ASA CAP Code. Understand the role of the Regulators, including the ASA and the Information Commissioner, learn what do they... Learn about: Marketing Campaigns, Lead generating, Marketing Communications...

...include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but... Learn about: Press Release Writing, Good writing...

...beneficial agency relationships. The CIM Experience Expert trainers - Passionate specialists who keep up to date with the latest trends in their field... Learn about: International agencies...

...The course will show delegates how to assert themselves as team leaders and quickly gain the respect of their team. It will then provide a structure... Learn about: Team Training, Effective Leader, Managing people...

...foundation in the fundamentals of the writing craft. You’ll practise writing headlines and examine the way copywriters change content and style for different readers... Learn about: Headline writing, Good copywriting, Graphic designers...

...Perhaps you have moved to a managerial role and now need to create your first plan. Or maybe you have been planning communications for some time and simply... Learn about: Communications Planning, Communications industry, Marketing Communications...

...to successfully negotiate will become even more important. Being better at negotiating means getting better results in terms of timelines, price or quality... Learn about: Negotiation Skills, Right tone, Quality negotiation...

...more of the time. Our advanced skills course will also help participants build the loyalty of existing customers. Value building questioning... Learn about: Body Language, Voice and words...

...are developing and how to use them more effectively Understand how to integrate on and off line channels to provide a consistent customer experience Learn... Learn about: Digital Environment, Profitable customers, Digital Channels...

...Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data in direct marketing... Learn about: Marketing Management, Marketing Tools, Marketing Strategy...

...It will help those within other functions to contribute to marketing strategy. Directors and managers of smaller firms will gain an insight into the value... Learn about: Marketing Management, Marketing Strategy, Marketing Analysis...