The Chartered Institute of Marketing courses

...What you will learn: The links between marketing and communications, in both traditional and digital forms - The way the internet has revolutionised...

...The way the internet has revolutionised the traditional marketing mix - How to apply digital tactics creatively - Plan and execute digital campaigns...

...marketing and need a good understanding of the fragmented nature of media management, and how online and offline propositions can work together to support your brand...

...Set up and track digital marketing campaigns; search (paid and non-paid), email, social, display, affiliates, etc. Extract actionable insights from... Learn about: Digital Marketing, Google analytics, Marketing Analysis...

...How to write your content strategy. Understanding social Media including Facebook and twitter. What is blogging and how it can generate awareness and sales...

...Marketers who are looking to maximise their potential in the development of online and digital marketing strategies. Marketers who are looking to maximise...

...outstanding sites that reflect your marketing aims. This includes how to build the backbone of your ideal site, deal with web design agencies...

...Course content The digital landscape. Digital fundamentals. The social web. Online advertising. Introduction to search. Online branding. Content and conversations...

...case studies used dependent on the group. Learning outcomes Understand laddering of benefits and anatomy of brands. Undertake a robust brand audit and apply to strategy... Learn about: Marketing Planning, Anatomy of brands, Construct powerful...

...Marketing communications. Comparative advertising. GDPR and ePrivacy laws. Social media and user generated copy. Unfair commercial practices and consumer rights... Learn about: Marketing Communications, IT Law, Marketing Campaigns...

...Very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback. You will learn new techniques that ensure... Learn about: Good writing, Press Release Writing...

...Marketers should understand marketing as a whole, not just digital. 3 learning levels - Introductory, Advanced and Masterclass... Learn about: International agencies...

...The course will show delegates how to assert themselves as team leaders and quickly gain the respect of their team. It will then provide a structure... Learn about: Recruitment skill, Team Training, Effective Leader...

...foundation in the fundamentals of the writing craft. You’ll practise writing headlines and examine the way copywriters change content and style for different readers... Learn about: Good copywriting, Writing for the Web, Headline writing...

...Perhaps you have moved to a managerial role and now need to create your first plan. Or maybe you have been planning communications for some time and simply... Learn about: Communications industry, Marketing Communications, Communications Planning...

...Negotiation is a key work and life skill. As businesses prepare for life after Brexit, many will look to explore opportunities overseas and the ability... Learn about: Plan effectively, Quality negotiation, Negotiation training...

...Existing sales knowledge and experience would be useful for this course. Learning outcomes How to ask better questions to bring more value to the customer... Learn about: Voice and words, Body Language...

...Learn how to collect and analyse data so that you can segment and target the right audience groups Learn how to develop customer insights and engaging... Learn about: Customers’ behaviours, Draft plan, Digital Environment...

...how the law impacts on marketing. Learning outcomes This course will show you how to deliver successful, lawful, profitable and ethical direct marketing programs... Learn about: Direct Marketing, Marketing Analysis, Marketing Strategy...

...or involvement in, the marketing of products and services to businesses. It will appeal to experienced B2B marketers and those newly appointed to the marketing function... Learn about: Marketing Communications, Marketing Tools, Marketing Management...