The Chartered Institute of Marketing courses

...(double module) Digital Marketing Essentials Web Analytics and Social Media Monitoring Courses run from January and in...

...of traditional and digital marketing, and goes on to look at how digital marketing campaigns can be planned to make the best of digital communications...

...Ideal if you are working in marketing and need a good understanding of the fragmented nature of media management, and how online and offline propositions...

...Google Analytics reports to lead performance improvements. See your visitors in real time on your website... Learn about: Marketing Analysis, Google analytics, Digital Marketing...

...In these challenging times, the need for SMEs and other cash-strapped organisations to use high-impact but low cost marketing has never been greater...

...their potential in the development of online and digital marketing strategies. Course review: Getting social networks right isn’t simply a matter of choosing...

...Content audits. Scanning and reading sites. Navigation. Graphics – fundamentals. Streaming media. Pods, blogs and keywords. Usability testing...

...delegates to rethink their organisation’s digital marketing. Drawing on macro-trends, systematic processes, behavioural economics and an analysis of the evolving digital landscape...

...develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product... Learn about: Marketing Planning, Marketing Analysis, Marketing Strategy...

...not land you in ‘hot water’. Key marketing skills we will build: Contract law. Intellectual property including copyright. Trademarks and ‘passing-off’... Learn about: Lead generating, Marketing Campaigns, IT Law...

...include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but... Learn about: Press Release Writing, Good writing...

...beneficial agency relationships. The CIM Experience Expert trainers - Passionate specialists who keep up to date with the latest trends in their field... Learn about: International agencies...

...Leadership in action. Motivating your team. Delegating important tasks. Managing meetings. Who should attend? Management positions that will benefit... Learn about: Leadership skill, Effective Leader, Recruitment skill...

...As the day progresses, you’ll also discuss approaches to different media. We'll cover topics from writing effective headlines and adapting content and... Learn about: Good copywriting, Headline writing, Writing for the Web...

...(such as budget). Measure the performance of your communications using outcome metrics and return on investment criteria... Learn about: Communications Planning, Marketing Communications, Communications industry...

...Learning outcomes Plan effectively, get the best results and anticipate the other side’s position. Open a negotiation effectively to set the right tone... Learn about: Negotiation training, Negotiation Skills, Quality negotiation...

...Existing sales knowledge and experience would be useful for this course. Learning outcomes How to ask better questions to bring more value to the customer... Learn about: Body Language, Voice and words...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: CRM programme, Digital Environment, Profitable customers...

...Privacy notices - GDPR places great emphasis on transparency. Your privacy notice has to be re-written and your mechanisms of capturing consent need updating... Learn about: Direct Marketing, Marketing Analysis, Marketing Tools...

...of B2B marketing principles for their situation. Learning outcomes Application of the concepts and principles of B2B marketing. Segmentation of your customers... Learn about: Marketing Planning, Marketing Tools, Marketing Communications...