The Chartered Institute of Marketing courses

...Course review: Digital marketing is of ever-increasing importance to all organisations. All activity needs to be both evaluated and measured to monitor...

...This qualification is ideal if you are working in marketing and need an awareness of how digital campaigns can be managed to a successful result....

...can work together to support your brand. Course review: This digital marketing qualification provides you with the practical skills and knowledge to evaluate...

...Do you have regular reports from Google Analytics but no real idea what they mean and what matters about them? This Google Analytics course is designed... Learn about: Digital Marketing, Google analytics, Marketing Analysis...

...How to write your content strategy. Understanding social Media including Facebook and twitter. What is blogging and how it can generate awareness and sales...

...between Facebook and twitter! Social networks represent a fantastic opportunity for engaging with your customers and prospects, but harnessing this power...

...From planning to reviewing sites, this course helps you work more effectively with internal or external web designers.You will understand how to produce...

...and senior managers who have a good understanding of the business benefits of digital marketing, but feel frustrated by the lack of established processes...

...or service based brands – including business markets will all benefit. Course content is appropriate to both consumer and business markets with appropriate... Learn about: Construct powerful, Brand Architecture, Marketing Analysis...

...Competitions, prize draws. ASA CAP Code. Understand the role of the Regulators, including the ASA and the Information Commissioner, learn what do they... Learn about: Marketing Communications, Lead generating, Business Owners...

...you produce right first time copy, saving you time and making you more influential. Ideal for up and coming marketing professionals whose responsibilities... Learn about: Press Release Writing, Good writing...

...Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement. Practical training methods - Theory and practical... Learn about: International agencies...

...this workshop include acting supervisor, line manager, team leader or junior manager, the size of team that report into the role can be between one and fifty... Learn about: Team Training, Effective Leader, Managing people...

...As the day progresses, you’ll also discuss approaches to different media. We'll cover topics from writing effective headlines and adapting content and... Learn about: Headline writing, Writing for the Web, Good copywriting...

...Perhaps you have moved to a managerial role and now need to create your first plan. Or maybe you have been planning communications for some time and simply... Learn about: Communications Planning, Communications industry, Marketing Communications...

...to successfully negotiate will become even more important. Being better at negotiating means getting better results in terms of timelines, price or quality... Learn about: Plan effectively, Quality negotiation, Negotiation training...

...advanced new skills and refresh their existing skills. Senior sales executives, or sales professionals with a number of years’ experience. Existing sales... Learn about: Voice and words, Body Language...

...and needs in a digital environment and how to use this information to develop customer insights and tailored propositions for each segment. If you... Learn about: Digital Channels, Profitable customers, Draft plan...

...build better marketing campaigns. This course is for those who are new to marketing and more experienced marketers who have limited knowledge of compliance... Learn about: Marketing Tools, Marketing Strategy, Marketing Management...

...of B2B marketing principles for their situation. Learning outcomes Application of the concepts and principles of B2B marketing. Segmentation of your customers... Learn about: Marketing Planning, Marketing Communications, Marketing Segmentation...