The Chartered Institute of Marketing courses

...Course review: Digital marketing is of ever-increasing importance to all organisations. All activity needs to be both evaluated and measured to monitor...

...The way the internet has revolutionised the traditional marketing mix - How to apply digital tactics creatively - Plan and execute digital campaigns...

...What you will learn: The links between marketing and communications, in both its traditional and digital forms. The key stages in digital development...

...Do you have regular reports from Google Analytics but no real idea what they mean and what matters about them? This Google Analytics course is designed... Learn about: Digital Marketing, Google analytics, Marketing Analysis...

...of YouTube for targeted traffic. Ways to produce engaging video with high production values but at low cost. What to look for in your video analytics and results...

...requires skill and knowledge. Managing the legal risks is a vital element of building your digital social marketing strategy. Is your user generated content (UGC)...

...Content audits. Scanning and reading sites. Navigation. Graphics – fundamentals. Streaming media. Pods, blogs and keywords. Usability testing...

...and standards for managing the process. The course offers a great networking opportunity to meet and learn from other players in the industry. Course review...

...or service based brands – including business markets will all benefit. Course content is appropriate to both consumer and business markets with appropriate... Learn about: Marketing Strategy, Brand Architecture, Anatomy of brands...

...Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations... Learn about: Lead generating, Marketing Communications, Business Owners...

...include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but... Learn about: Press Release Writing, Good writing...

...It is not specific to one sector and is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and Learning outcomes... Learn about: International agencies...

...The course will show delegates how to assert themselves as team leaders and quickly gain the respect of their team. It will then provide a structure... Learn about: Recruitment skill, Effective Leader, Leadership skill...

...As the day progresses, you’ll also discuss approaches to different media. We'll cover topics from writing effective headlines and adapting content and... Learn about: Graphic designers, Writing for the Web, Headline writing...

...that work together and can be measured. Adopt an approach to thinking about how your audiences perceive value and how this can be used to shape your value proposition... Learn about: Marketing Communications, Communications Planning, Communications industry...

...negotiation style. Those who wish to build a good understanding of how to structure and run a high quality negotiation, or who have to negotiate with customers... Learn about: Negotiation Skills, Right tone, Quality negotiation...

...In today’s tough economic market, winning and keeping customers takes the best possible skill-set. This course gives people the advanced communication tools to win more deals... Learn about: Voice and words, Body Language...

...build and execute an effective eCRM programme Learn how to measure and test campaigns Understand how to select digital media channels and plan your campaign... Learn about: CRM programme, Profitable customers, Customers’ behaviours...

...Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data in direct marketing... Learn about: Marketing Strategy, Direct Marketing, Marketing Processes...

...and positioning your organisation. Understanding your markets and customers. Managing customer relationship management. Building a value proposition... Learn about: Marketing Communications, Marketing Analysis, Marketing Planning...