The Chartered Institute of Marketing courses

...analysing reports to improve performance and creating tests to improve owned and bought media messages. Ideal if you are working in digital marketing...

...This qualification is ideal if you are working in marketing and need an awareness of how digital campaigns can be managed to a successful result....

...marketing and need a good understanding of the fragmented nature of media management, and how online and offline propositions can work together to support your brand...

...Set up and track digital marketing campaigns; search (paid and non-paid), email, social, display, affiliates, etc. Extract actionable insights from... Learn about: Marketing Analysis, Digital Marketing, Google analytics...

...How to use a blog to get to the top of Google . Writing effective blog copy. Why you should look upon YouTube as a search engine. How to make better...

...requires skill and knowledge. Managing the legal risks is a vital element of building your digital social marketing strategy. Is your user generated content (UGC)...

...Content audits. Scanning and reading sites. Navigation. Graphics – fundamentals. Streaming media. Pods, blogs and keywords. Usability testing...

...Course content The digital landscape. Digital fundamentals. The social web. Online advertising. Introduction to search. Online branding. Content and conversations...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Marketing Analysis, Marketing Planning, Construct powerful...

...It is designed for delegates with the responsibility to commission, design and/or manage their organisation’s marketing strategy and budgets. Learning outcomes How to commission... Learn about: Business Owners, IT Law, Lead generating...

...you produce right first time copy, saving you time and making you more influential. Ideal for up and coming marketing professionals whose responsibilities... Learn about: Good writing, Press Release Writing...

...Great marketing communications come from great agency relationships and if you’re a client you want to set the pace and demand outstanding work from agency partners... Learn about: International agencies...

...Leadership in action. Motivating your team. Delegating important tasks. Managing meetings. Who should attend? Management positions that will benefit... Learn about: Effective Leader, Team Training, Leadership skill...

...Best practice for combining words and images. Tailoring copy for specific target audiences. The challenges and opportunities presented by different media... Learn about: Good copywriting, Writing for the Web, Headline writing...

...want to reflect on your approach and gain some new ideas. Learning outcomes Understand why fragmentation of the communications industry requires an integrated... Learn about: Communications Planning, Communications industry, Marketing Communications...

...negotiation style. Those who wish to build a good understanding of how to structure and run a high quality negotiation, or who have to negotiate with customers... Learn about: Right tone, Negotiation Skills, Quality negotiation...

...How to develop the customer relationship continually. How to read and respond to customers' body language, voice and words. How to persuade customers... Learn about: Voice and words, Body Language...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: Digital Environment, Digital Channels, Customers’ behaviours...

...data protection and GDPR. Database marketers with more IT skills than legal skills, and legal counsel will also find the course hugely beneficial in understanding... Learn about: Marketing Management, Marketing Communications, Marketing Processes...

...and positioning your organisation. Understanding your markets and customers. Managing customer relationship management. Building a value proposition... Learn about: Marketing Tools, Marketing Management, Marketing Planning...