The Chartered Institute of Marketing courses

...the effectiveness of activity ie. return on investment. This programme covers the essentials of traditional and digital marketing, and goes on to...

...Explain how digital communications are controlled or constrained by social acceptability, the law and voluntary constraints. Suitable for: This qualification...

...What you will learn: The links between marketing and communications, in both its traditional and digital forms. The key stages in digital development...

...digital executive or business person who is receiving or creating Google Analytics reports but doesn’t know what ‘right’ looks like. To attend the course... Learn about: Digital Marketing, Marketing Analysis, Google analytics...

...You will learn how to improve your reputation in social media and how to get the most from a variety of interactive digital channels. You will also better...

...Marketers who are looking to maximise their potential in the development of online and digital marketing strategies. Marketers who are looking to maximise...

...From planning to reviewing sites, this course helps you work more effectively with internal or external web designers.You will understand how to produce...

...Delegates on this course are leading the curve or ready to catch up aggressively. It will be the catalyst for significant improvements and present a new mindset...

...together with robust brand and customer insight planning unlocks effective marketing and competitive edge. Suitable for managers looking to progress... Learn about: Construct powerful, Marketing Strategy, Marketing Analysis...

...Advanced Must Know Law for Marketers is ALL about the practical application of the law as it affects marketers and sales professionals in the delivery of their marketing strategy... Learn about: Lead generating, Marketing Campaigns, IT Law...

...a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary. Learning outcomes The six fundamentals of all good writing... Learn about: Good writing, Press Release Writing...

...It is not specific to one sector and is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and Learning outcomes... Learn about: International agencies...

...or about to be appointed, into team leadership or managers positions. Learning outcomes Being an effective leader. Recruitment. Managing people and resources... Learn about: Recruitment skill, Team Training, Managing people...

...Best practice for combining words and images. Tailoring copy for specific target audiences. The challenges and opportunities presented by different media... Learn about: Writing for the Web, Graphic designers, Good copywriting...

...to drive the customer journey, will ensure your resources are used effectively and efficiently. This course will help you plan integrated marketing communications that deliver... Learn about: Communications industry, Marketing Communications, Communications Planning...

...Negotiation is a key work and life skill. As businesses prepare for life after Brexit, many will look to explore opportunities overseas and the ability... Learn about: Quality negotiation, Plan effectively, Negotiation training...

...more of the time. Our advanced skills course will also help participants build the loyalty of existing customers. Value building questioning... Learn about: Voice and words, Body Language...

...build and execute an effective eCRM programme Learn how to measure and test campaigns Understand how to select digital media channels and plan your campaign... Learn about: CRM programme, Digital Environment, Profitable customers...

...Privacy notices - GDPR places great emphasis on transparency. Your privacy notice has to be re-written and your mechanisms of capturing consent need updating... Learn about: Marketing Communications, Marketing Tools, Direct Marketing...

...and positioning your organisation. Understanding your markets and customers. Managing customer relationship management. Building a value proposition... Learn about: B2B marketing, Marketing Management, Marketing Planning...