The Chartered Institute of Marketing courses

...the effectiveness of activity ie. return on investment. This programme covers the essentials of traditional and digital marketing, and goes on to...

...Course modules Marketing and Consumer Behaviour (double module) Digital Marketing Essentials Implementing Digital Campaigns...

...What you will learn: The links between marketing and communications, in both its traditional and digital forms. The key stages in digital development...

...Learning outcomes This Google Analytics training course gives meaning and value to the many reports available for any website. Learn how... Learn about: Digital Marketing, Marketing Analysis, Google analytics...

...How to write your content strategy. Understanding social Media including Facebook and twitter. What is blogging and how it can generate awareness and sales...

...requires skill and knowledge. Managing the legal risks is a vital element of building your digital social marketing strategy. Is your user generated content (UGC)...

...choose appropriate graphics, get your site Web 2.0 ready, ensure a design brief is clear and useful and even how to test your site for accessibility...

...Delegates on this course are leading the curve or ready to catch up aggressively. It will be the catalyst for significant improvements and present a new mindset...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Brand Architecture, Marketing Analysis, Marketing Tools...

...Marketing communications. Comparative advertising. GDPR and ePrivacy laws. Social media and user generated copy. Unfair commercial practices and consumer rights... Learn about: Marketing Campaigns, IT Law, Business Owners...

...Very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback. You will learn new techniques that ensure... Learn about: Press Release Writing, Good writing...

...It is not specific to one sector and is applicable to advertising, design, digital, DM, PR, promotions, events, B2C and B2B, local and Learning outcomes... Learn about: International agencies...

...The course will show delegates how to assert themselves as team leaders and quickly gain the respect of their team. It will then provide a structure... Learn about: Effective Leader, Leadership skill, Team Training...

...Whether you’re producing traditional ads, brochures and direct mail or creating e-shots or content for digital media, this course will give you a great... Learn about: Writing for the Web, Good copywriting, Headline writing...

...(such as budget). Measure the performance of your communications using outcome metrics and return on investment criteria... Learn about: Communications industry, Communications Planning, Marketing Communications...

...which all contribute to bottom line profitability. This course will enable participants to get the best results using a persuasive, but collaborative... Learn about: Plan effectively, Right tone, Quality negotiation...

...How to develop the customer relationship continually. How to read and respond to customers' body language, voice and words. How to persuade customers... Learn about: Body Language, Voice and words...

...Learn how to collect and analyse data so that you can segment and target the right audience groups Learn how to develop customer insights and engaging... Learn about: Digital Environment, Digital Channels, Customers’ behaviours...

...web capture devices and privacy policies. Data purchase – identify what you can and CAN’T buy, interpreting the Information Commissioner and other important EU Guidance... Learn about: Marketing Strategy, Marketing Tools, Marketing Communications...

...Understanding product, service and channel management. Developing an integrated marketing mix. Identifying current developments in B2B marketing... Learn about: Marketing Analysis, Marketing Communications, Marketing Segmentation...