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Day 3 has been the most awesome day so far. I have a lot to review so that I can harness the power of GA in my search engine optimisation. Whilst I consider myself as quite an expert on SEO - today's session will take me onto a completely different level. Awesome.
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A valuable overview of Google Analytics including how it captures data, the different kinds of cookies it sets, and what information is contained within the dashboards and each of the standard reports. The session also explained how Google Analytics defines and measures categories such as bounce rate and average time on site. The sections on campaign tracking and explanation of how to set up goals and events and the differences between them was extremely useful. The final slide that gave an action plan to take back into the office helped to ensure the workshop led to some clear follow-up items.
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Again this was a great course. Matt was very happy to spend time going over very individual issues covered all the material in detail and worked through all the examples and theory in a very clear and concise manner.
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- Training
- London
- 4 Days
...behaviour and conversion metrics. Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch... Learn about: In-bound social media, Google Analytics 101, AdWords campaigns...
...behaviour and conversion metrics. Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch... Learn about: In-bound social media, Google Analytics 101, AdWords campaigns...
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Day 3 has been the most awesome day so far. I have a lot to review so that I can harness the power of GA in my search engine optimisation. Whilst I consider myself as quite an expert on SEO - today's session will take me onto a completely different level. Awesome.
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A valuable overview of Google Analytics including how it captures data, the different kinds of cookies it sets, and what information is contained within the dashboards and each of the standard reports. The session also explained how Google Analytics defines and measures categories such as bounce rate and average time on site. The sections on campaign tracking and explanation of how to set up goals and events and the differences between them was extremely useful. The final slide that gave an action plan to take back into the office helped to ensure the workshop led to some clear follow-up items.
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Again this was a great course. Matt was very happy to spend time going over very individual issues covered all the material in detail and worked through all the examples and theory in a very clear and concise manner.
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- Course
- Hammersmith
- Intermediate
- 1 Day
...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Marketing Strategy Strategic marketing... Learn about: Marketing Communication, Marketing Tools, Marketing Environment...
- Course
- London
...by building your confidence and exploiting your own individual strengths. Learning outcomes By the end of the course, delegates should: know how...
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The course is most relevant in today’s ever evolving world. The outline takes into consideration contemporary industry needs and the trainers deliver same within real-life context. Every brand manager should attend this course.
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Small group size – excellent! Informal (non PPT) training style – excellent!
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The course is structured well enough. The insights provided met professional performance from the lecturers. Approach is positive either from the staff as well as from the course teacher.
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- Training
- London
- Advanced
- 3 Days
...PR and communications professionals who want to build a brand or increase brand awareness through an effective social media communication. You will... Learn about: Press Communications, Niche branding, PR training...
...PR and communications professionals who want to build a brand or increase brand awareness through an effective social media communication. You will... Learn about: Press Communications, Niche branding, PR training...
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The course is most relevant in today’s ever evolving world. The outline takes into consideration contemporary industry needs and the trainers deliver same within real-life context. Every brand manager should attend this course.
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Small group size – excellent! Informal (non PPT) training style – excellent!
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The course is structured well enough. The insights provided met professional performance from the lecturers. Approach is positive either from the staff as well as from the course teacher.
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The Google Analytics Reporting & Analysis Masterclass is the perfect combination of theory and practical examples relating to your own set up of GA. Even the sections of the course that are not directly relevant touched on area's that would be useful to me.
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Over all very enjoyable and worth the time. I would have liked deeper technical discussion on how to programmatically interact with GA with various hooks. This might have been something better suited to private training however since in almost every instance such things are inherently custom and thus would not be really suitable for a broader session. The overall technical content was well explained and enjoyed greatly. Thank you.
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It's a really indepth quite intense course but covers everything I needed to know and I definitely learnt a lot from Google Analytics Reporting & Analysis Masterclass. The location of the course was perfect and teaching and pace were spot on. I would have preferred to have been fed a little more! It might sound pedantic but who can refuse a biscuit, nice to perk you up mid morning I think.
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- Training
- London
- 3 Days
...analytics data including audience, acquisition, behaviour and conversion metrics. Each day is split into four sessions, separated by a fifteen-minute break... Learn about: In-bound social media, Organic Search, Communication Skills...
...analytics data including audience, acquisition, behaviour and conversion metrics. Each day is split into four sessions, separated by a fifteen-minute break... Learn about: In-bound social media, Organic Search, Communication Skills...
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The Google Analytics Reporting & Analysis Masterclass is the perfect combination of theory and practical examples relating to your own set up of GA. Even the sections of the course that are not directly relevant touched on area's that would be useful to me.
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Over all very enjoyable and worth the time. I would have liked deeper technical discussion on how to programmatically interact with GA with various hooks. This might have been something better suited to private training however since in almost every instance such things are inherently custom and thus would not be really suitable for a broader session. The overall technical content was well explained and enjoyed greatly. Thank you.
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It's a really indepth quite intense course but covers everything I needed to know and I definitely learnt a lot from Google Analytics Reporting & Analysis Masterclass. The location of the course was perfect and teaching and pace were spot on. I would have preferred to have been fed a little more! It might sound pedantic but who can refuse a biscuit, nice to perk you up mid morning I think.
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- Course
- Hammersmith
- Intermediate
- 1 Day
...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Configuring the Marketing Communications... Learn about: Marketing Processes, Communications Mix, Marketing Environment...
- Course
- London
...This course enables you to: understand basic methods of statistics and sampling, and how these can be used to inform and refine approaches to market research...
- Short course
- Londonandanother venue.
- Manchester
- Beginner
- 1 Day
...and how to use videos effectively for your business. How you can create films yourself. How to optimise and repurpose videos for social media platforms... Learn about: Marketing Network, Marketing Campaign, Digital Marketing...
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The course left me feeling very comfortable about tackling my companies web analytic's. I hope to spend an hour a day so i don't forget it all :)
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We organised a 2 day course for our in-house team. We learnt a few tips and techniques; however it was good to see we are doing most things correctly which has given confidence to the team. Sharron has excellent in-depth knowledge and really helped to explain technical concepts in a simple way.
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I would recommend this to anyone that has dabbled but does not fully understand - I had done this and made some assumptions which were clarified as correct or not correct. I left feeling I had a better understanding of all of the terms, functions, actual application of analytics and more.
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- Training
- London
- Beginner
- Different dates available
- 3 Days
...with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm. Google AdWords... Learn about: Product listing ads, Google Display Network, Google AdWords...
...with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm. Google AdWords... Learn about: Product listing ads, Google Display Network, Google AdWords...
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The course left me feeling very comfortable about tackling my companies web analytic's. I hope to spend an hour a day so i don't forget it all :)
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We organised a 2 day course for our in-house team. We learnt a few tips and techniques; however it was good to see we are doing most things correctly which has given confidence to the team. Sharron has excellent in-depth knowledge and really helped to explain technical concepts in a simple way.
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I would recommend this to anyone that has dabbled but does not fully understand - I had done this and made some assumptions which were clarified as correct or not correct. I left feeling I had a better understanding of all of the terms, functions, actual application of analytics and more.
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- Course
- Hammersmith
- Intermediate
- 1 Day
...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. The Marketing Environment Understanding... Learn about: Marketing Communication, Marketing Processes, Marketing Tools...
- Course
- London
...small businesses or companies who might in the future commission or undertake their own research but do not know where to start. The basic principles...
- Bachelor's degree
- London
- 1 Year
...offers a holistic approach to management studies with a specific focus on marketing theory and practice. It aims to develop you into a media-savvy marketer... Learn about: Digital Marketing, Marketing Strategy, Data Analytics...
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I was dubious whether the first day would be useful to me - but was incredibly surprised. So much so that I left the training wondering how it would be possible to have three more days as good as the first day. Each day has been a very pleasant surprise to me. Lots to learn on each day.
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I think it's a great summary of what Google Analytics is capable of. Matt Trimmer is very knowledgeable and keen on sharing his expertise. The best thing is that you learn and also get very good advice for your specific needs.
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Overall I found this course useful, I arrived with little knowledge and now I understand a lot more. However, the pace and chosen course content wasn't always right for me, and with a tight schedule I didn't feel I could ask too many questions without disrupting the flow. I would have preferred more time on the core concepts of AdWords, before getting into the specific user interface features, and I think earlier hands-on exercises would have been beneficial. I didn't attend AdWords 202, so this course may work better as a package.
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- Training
- London
- Advanced
- Different dates available
- 1 Day
...Anyone with a need to run or supervise paid search campaigns. The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon... Learn about: Google tag manager, Bid Strategy, Location targeting...
...Anyone with a need to run or supervise paid search campaigns. The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon... Learn about: Google tag manager, Bid Strategy, Location targeting...
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I was dubious whether the first day would be useful to me - but was incredibly surprised. So much so that I left the training wondering how it would be possible to have three more days as good as the first day. Each day has been a very pleasant surprise to me. Lots to learn on each day.
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I think it's a great summary of what Google Analytics is capable of. Matt Trimmer is very knowledgeable and keen on sharing his expertise. The best thing is that you learn and also get very good advice for your specific needs.
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Overall I found this course useful, I arrived with little knowledge and now I understand a lot more. However, the pace and chosen course content wasn't always right for me, and with a tight schedule I didn't feel I could ask too many questions without disrupting the flow. I would have preferred more time on the core concepts of AdWords, before getting into the specific user interface features, and I think earlier hands-on exercises would have been beneficial. I didn't attend AdWords 202, so this course may work better as a package.
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This place wasn't what I was expecting, I am highly disappointed and can't recommend. I won't recommend this course to anyone. The lecture quality wasn't good. Personally, I didn't like it.
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I had a nice time in all, thanks for everything. I enjoyed.
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- Short course
- Hammersmith
- 2 Weeks
...major source of competitive advantage in for-profit businesses or the route to achieving social welfare in not-for-profit enterprises. Upon completion of this course... Learn about: Resource Management, Strategic Planning, Operations Management...
...major source of competitive advantage in for-profit businesses or the route to achieving social welfare in not-for-profit enterprises. Upon completion of this course... Learn about: Resource Management, Strategic Planning, Operations Management...
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This place wasn't what I was expecting, I am highly disappointed and can't recommend. I won't recommend this course to anyone. The lecture quality wasn't good. Personally, I didn't like it.
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I had a nice time in all, thanks for everything. I enjoyed.
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- Course
- London
...how mystery shopping differs from other market research methods mystery shopping methodology, including: form design sampling data collection methods basic...
- Bachelor's degree
- London
- September
- 3 Years
...(15 credits) Financial Aspects of Marketing and PR (15 credits) Introduction to Digital Marketing L4 (15 credits) Creative Content Marketing... Learn about: Marketing Communications, Marketing Management, Digital Marketing...
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I would highly recommend iVantage Limited. The course covers a lot of information about the Google Analytics (fundamentals) as a whole and it gives enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other. The course material was in depth and useful. The tutor was very knowledgeable and helpful.
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Very well presented and with lots of really useful information about real life implementation. Matt was very good at answering any questions people had about lots of different sites and permutations of GA.
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A GA trainer came to my company to lead us is learning the new Analytics interface and he did a great job. His examples with our company's data and his teaching methods helped me navigate the new GA and use it more efficiently to manage future ad campaigns. I would definitely recommend this training to any company or individual who uses Google Analytics on a regular basis.
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- Training
- London
- Different dates available
- 1 Day
...separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly... Learn about: Site content, In-page analytics, Intelligence events...
...separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly... Learn about: Site content, In-page analytics, Intelligence events...
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I would highly recommend iVantage Limited. The course covers a lot of information about the Google Analytics (fundamentals) as a whole and it gives enough information and time to practice techniques of retrieving particular data/reports. It helps to understand where to find information but does not teach you why you need it or why these metrics are better than other. The course material was in depth and useful. The tutor was very knowledgeable and helpful.
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Very well presented and with lots of really useful information about real life implementation. Matt was very good at answering any questions people had about lots of different sites and permutations of GA.
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A GA trainer came to my company to lead us is learning the new Analytics interface and he did a great job. His examples with our company's data and his teaching methods helped me navigate the new GA and use it more efficiently to manage future ad campaigns. I would definitely recommend this training to any company or individual who uses Google Analytics on a regular basis.
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- Course
- Hammersmith
- Intermediate
- 1 Week
...Pricing strategies and how to price new offerings. Cost-, competitor-, demand-, and value-oriented approaches to pricing. How pricing operates in the business-to-business setting... Learn about: Marketing Management, Marketing Communications, Social Media...
- Course
- London
...invitations 12.30 Lunch 1.30 Practical Session Monitoring responses Analysis of results Completing the project 3.45 Closing Session Review of practical...
- Foundation degree
- City Of London
- May
- 2 Semesters
...Fundamentals Business Mathematics HRM Interactive Learning Skills & Communication Plymouth University main campus, Drake Circus... Learn about: Marketing Analysis, Marketing Tools, Marketing Mix...