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Marketing Training London
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I truly enjoyed the course on Google Tag Manager 101 - Fundamentals, key concepts, basic tagging and advanced event listener tagging. I can now finally go back to the organisation to set up some goals and to really get stuck in to using funnels. If we I hadn't have attended we would still be using campaigns internally within the website, fingers crossed these should all be cleared and the data on GA should be clean. Thanks for the advice.
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Overall a great day spent on setting up the account with Adwords, creating a proper structure and strategy for campaigns and superpacked with information.
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I thought it was an excellent reminder of the various functions of adwords and also useful for learning new approaches. I've never had display explained in a way that made as much sense. Sharron was very helpful.
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- Training
- London
- 1 Day
...Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm. SESSION 1 – ARCHITECTURE, IMPLEMENTATION... Learn about: Google tag manager, Communication Skills, Time Listener...
...Registration opens at 9:00am and training starts promptly at 9:30am with the day finishing around 5:00pm. SESSION 1 – ARCHITECTURE, IMPLEMENTATION... Learn about: Google tag manager, Communication Skills, Time Listener...
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I truly enjoyed the course on Google Tag Manager 101 - Fundamentals, key concepts, basic tagging and advanced event listener tagging. I can now finally go back to the organisation to set up some goals and to really get stuck in to using funnels. If we I hadn't have attended we would still be using campaigns internally within the website, fingers crossed these should all be cleared and the data on GA should be clean. Thanks for the advice.
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Overall a great day spent on setting up the account with Adwords, creating a proper structure and strategy for campaigns and superpacked with information.
← | → see all
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I thought it was an excellent reminder of the various functions of adwords and also useful for learning new approaches. I've never had display explained in a way that made as much sense. Sharron was very helpful.
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- Training
- Londonand2 other venues
- Cookham, Manchester
- Advanced
- 3 Days
...This programme explains how to align, manage and implement marketing communications in a structured way, so that the tools and messages are planned, co-ordinated and directed to achieve clearly defined objectives. It also gives delegates the opportunity to submit a communications plan six weeks... Learn about: Marketing Campaigns, Marketing Tools, Marketing Audit...
- Training
- Londonand2 other venues
- Manchester, London
- 1 Day
... and analysis. Suitable for: Marketing professionals with a good understanding of the basics of PPC looking to refine and enhance their strategy by using the best tools available...
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I was dubious whether the first day would be useful to me - but was incredibly surprised. So much so that I left the training wondering how it would be possible to have three more days as good as the first day. Each day has been a very pleasant surprise to me. Lots to learn on each day.
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I think it's a great summary of what Google Analytics is capable of. Matt Trimmer is very knowledgeable and keen on sharing his expertise. The best thing is that you learn and also get very good advice for your specific needs.
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Overall I found this course useful, I arrived with little knowledge and now I understand a lot more. However, the pace and chosen course content wasn't always right for me, and with a tight schedule I didn't feel I could ask too many questions without disrupting the flow. I would have preferred more time on the core concepts of AdWords, before getting into the specific user interface features, and I think earlier hands-on exercises would have been beneficial. I didn't attend AdWords 202, so this course may work better as a package.
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- Training
- London
- Advanced
- Different dates available
- 1 Day
...Anyone with a need to run or supervise paid search campaigns. The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon... Learn about: Initial budget, Bid Strategy, Operating Systems...
...Anyone with a need to run or supervise paid search campaigns. The day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon... Learn about: Initial budget, Bid Strategy, Operating Systems...
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I was dubious whether the first day would be useful to me - but was incredibly surprised. So much so that I left the training wondering how it would be possible to have three more days as good as the first day. Each day has been a very pleasant surprise to me. Lots to learn on each day.
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I think it's a great summary of what Google Analytics is capable of. Matt Trimmer is very knowledgeable and keen on sharing his expertise. The best thing is that you learn and also get very good advice for your specific needs.
← | → see all
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Overall I found this course useful, I arrived with little knowledge and now I understand a lot more. However, the pace and chosen course content wasn't always right for me, and with a tight schedule I didn't feel I could ask too many questions without disrupting the flow. I would have preferred more time on the core concepts of AdWords, before getting into the specific user interface features, and I think earlier hands-on exercises would have been beneficial. I didn't attend AdWords 202, so this course may work better as a package.
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- Training
- Londonandanother venue.
- London
- Intermediate
- 1 Day
...Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business... Learn about: Marketing Management, Marketing Analysis, Marketing Processes...
- Training
- Londonandanother venue.
- Manchester
- 1 Day
...You may manage an SEO campaign yourself, through an agency or consultant, and wish to refine the approach to take full competitive advantage of every opportunity...
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This second part is going deeper into Google Analytics 301 management. Trained on processing, configuration, extending and auditing , designed to help managing the campaign offline. A great course. Highly recommended.
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I have been working with Google Tag Manager 101 for about 1 1/2 months before the course and I almost skipped 101. I was very happy that I took 101 because I loved it. I learned way more than I thought I would and I definitely can use the information to create new campaigns as well as improve current ones.
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I really enjoyed this course and feel I have learnt a lot about Google Analytics that I can apply to our GA for Travis Perkins including setting up goals, the importance of filters and advanced segments and the importance of working with our developers to really get the best out of our analytics. I thought it was great that we used our own websites throughout the course and there were a lot of errors with the analytics which were highlighted and we can take them back to get fixed. I was also able to improve our analytics whilst on the course which is so valuable and really helped me to put it all into context. I have been on other training courses where they use test websites etc.. and I find that difficult to really see how it would work for our brand. I thought the trainer was great and really showed his extensive knowledge of Google Analytics. I will definately reccomend this course to anyone interested in GA. Thank you!
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- Training
- London
- Advanced
- 1 Day
...how its many features should be configured and how to deploy Google Analytics in specific environments according to best practice. You will also learn... Learn about: Management API, Google analytics, Google Analytics Cookies...
...how its many features should be configured and how to deploy Google Analytics in specific environments according to best practice. You will also learn... Learn about: Management API, Google analytics, Google Analytics Cookies...
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This second part is going deeper into Google Analytics 301 management. Trained on processing, configuration, extending and auditing , designed to help managing the campaign offline. A great course. Highly recommended.
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I have been working with Google Tag Manager 101 for about 1 1/2 months before the course and I almost skipped 101. I was very happy that I took 101 because I loved it. I learned way more than I thought I would and I definitely can use the information to create new campaigns as well as improve current ones.
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I really enjoyed this course and feel I have learnt a lot about Google Analytics that I can apply to our GA for Travis Perkins including setting up goals, the importance of filters and advanced segments and the importance of working with our developers to really get the best out of our analytics. I thought it was great that we used our own websites throughout the course and there were a lot of errors with the analytics which were highlighted and we can take them back to get fixed. I was also able to improve our analytics whilst on the course which is so valuable and really helped me to put it all into context. I have been on other training courses where they use test websites etc.. and I find that difficult to really see how it would work for our brand. I thought the trainer was great and really showed his extensive knowledge of Google Analytics. I will definately reccomend this course to anyone interested in GA. Thank you!
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- Training
- Londonand2 other venues
- London, Cookham
- Advanced
- 5 Days
... marketing plan. The tools of internal and external analysis. The strategic marketing planning process. Aligning strategic, operational and tactical level... Learn about: Market orientation, Marketing Planning, Brand Strategy...
- Training
- London
- 1 Day
... the most from the course. The course will also be useful for digital marketing managers or agency account managers who need to be familiar with advanced approaches to review and discuss the current SEO strategies adopted by their staff or clients. You will already be familiar with the principles of SEO which are covered on our Search Marketing - Organic...
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The course was an amazing experience! Just brilliant. I was very impressed with the trainers knowledge and experience with GA. We covered above and beyond what I wanted to know and I have some great things I can start applying to our own GA accounts. On day 2 I especially liked learning about SEO and Social Media and how we can track these through GA.
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a lot of information in a short amount of time. hard to know what to ask without a techinical background. must understand google analytics platform prior to taking class. great class for an intermediate user that works with google analytics daily, but too fast paced for someone just starting out.
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After attending the 101 this is a great continuation that gives you more technical insights into Google Analytics capabilites. The part about Goals is very well explained and makes you realize how important it is to set benchmarks for your sites.
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- Training
- London
- Different dates available
- 1 Day
...separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly... Learn about: Google DoubleClick, Understanding keywords, Social Media...
...separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens at 9:00am and training starts promptly... Learn about: Google DoubleClick, Understanding keywords, Social Media...
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The course was an amazing experience! Just brilliant. I was very impressed with the trainers knowledge and experience with GA. We covered above and beyond what I wanted to know and I have some great things I can start applying to our own GA accounts. On day 2 I especially liked learning about SEO and Social Media and how we can track these through GA.
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a lot of information in a short amount of time. hard to know what to ask without a techinical background. must understand google analytics platform prior to taking class. great class for an intermediate user that works with google analytics daily, but too fast paced for someone just starting out.
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After attending the 101 this is a great continuation that gives you more technical insights into Google Analytics capabilites. The part about Goals is very well explained and makes you realize how important it is to set benchmarks for your sites.
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- Training
- Londonandanother venue.
- Birmingham
- Intermediate
- 1 Day
...Learning outcomes Strategic marketing defined: a decision-making process for generating a strategic change perspective. What it is, what it involves... Learn about: Marketing Communications, Marketing Management, Strategic Marketing...
- Training
- London
- 1 Day
... in building and maintaining great online experiences. Project managers, designers, and developers, commercial or marketing functions can all benefit...
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The Google Analytics Reporting & Analysis Masterclass is the perfect combination of theory and practical examples relating to your own set up of GA. Even the sections of the course that are not directly relevant touched on area's that would be useful to me.
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Over all very enjoyable and worth the time. I would have liked deeper technical discussion on how to programmatically interact with GA with various hooks. This might have been something better suited to private training however since in almost every instance such things are inherently custom and thus would not be really suitable for a broader session. The overall technical content was well explained and enjoyed greatly. Thank you.
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It's a really indepth quite intense course but covers everything I needed to know and I definitely learnt a lot from Google Analytics Reporting & Analysis Masterclass. The location of the course was perfect and teaching and pace were spot on. I would have preferred to have been fed a little more! It might sound pedantic but who can refuse a biscuit, nice to perk you up mid morning I think.
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- Training
- London
- 3 Days
...analytics data including audience, acquisition, behaviour and conversion metrics. Each day is split into four sessions, separated by a fifteen-minute break... Learn about: Google Analytics 202, User engagement, Communication Skills...
...analytics data including audience, acquisition, behaviour and conversion metrics. Each day is split into four sessions, separated by a fifteen-minute break... Learn about: Google Analytics 202, User engagement, Communication Skills...
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The Google Analytics Reporting & Analysis Masterclass is the perfect combination of theory and practical examples relating to your own set up of GA. Even the sections of the course that are not directly relevant touched on area's that would be useful to me.
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Over all very enjoyable and worth the time. I would have liked deeper technical discussion on how to programmatically interact with GA with various hooks. This might have been something better suited to private training however since in almost every instance such things are inherently custom and thus would not be really suitable for a broader session. The overall technical content was well explained and enjoyed greatly. Thank you.
← | → see all
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It's a really indepth quite intense course but covers everything I needed to know and I definitely learnt a lot from Google Analytics Reporting & Analysis Masterclass. The location of the course was perfect and teaching and pace were spot on. I would have preferred to have been fed a little more! It might sound pedantic but who can refuse a biscuit, nice to perk you up mid morning I think.
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- Training
- Londonandanother venue.
- Cookham
- Advanced
- 3 Days
...Marketers everywhere are seeking to raise the awareness of marketing as a vital strategic discipline within their enterprises. For this to happen, it is crucially important to implement the series of steps necessary to construct and carry out an effective marketing plan... Learn about: Marketing Mix, Marketing Campaigns, Marketing Processes...
- Training
- London
- 1 Day
..., agencies and planners who want to get a handle on what is happening in the mobile marketing and advertising world. A basic understanding of marketing is useful, though knowledge is not assumed. This is not a technology course...
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Day 3 has been the most awesome day so far. I have a lot to review so that I can harness the power of GA in my search engine optimisation. Whilst I consider myself as quite an expert on SEO - today's session will take me onto a completely different level. Awesome.
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A valuable overview of Google Analytics including how it captures data, the different kinds of cookies it sets, and what information is contained within the dashboards and each of the standard reports. The session also explained how Google Analytics defines and measures categories such as bounce rate and average time on site. The sections on campaign tracking and explanation of how to set up goals and events and the differences between them was extremely useful. The final slide that gave an action plan to take back into the office helped to ensure the workshop led to some clear follow-up items.
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Again this was a great course. Matt was very happy to spend time going over very individual issues covered all the material in detail and worked through all the examples and theory in a very clear and concise manner.
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- Training
- London
- 4 Days
...behaviour and conversion metrics. Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch... Learn about: Google Analytics 201, Organic Search, In-bound social media...
...behaviour and conversion metrics. Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch... Learn about: Google Analytics 201, Organic Search, In-bound social media...
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Day 3 has been the most awesome day so far. I have a lot to review so that I can harness the power of GA in my search engine optimisation. Whilst I consider myself as quite an expert on SEO - today's session will take me onto a completely different level. Awesome.
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A valuable overview of Google Analytics including how it captures data, the different kinds of cookies it sets, and what information is contained within the dashboards and each of the standard reports. The session also explained how Google Analytics defines and measures categories such as bounce rate and average time on site. The sections on campaign tracking and explanation of how to set up goals and events and the differences between them was extremely useful. The final slide that gave an action plan to take back into the office helped to ensure the workshop led to some clear follow-up items.
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Again this was a great course. Matt was very happy to spend time going over very individual issues covered all the material in detail and worked through all the examples and theory in a very clear and concise manner.
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- Training
- Londonandanother venue.
- London
- Intermediate
- 1 Day
...This introductory level course is for anyone who feels that there is an opportunity for content, particularly digital content within their marketing activities, but needs to understand the benefits, how to create the content, distribution techniques and measurement. Once understood... Learn about: Marketing Planning, Social Media, Content Development...
- Training
- Londonand2 other venues
- London, Manchester
- 1 Day
...This 1-day workshop is the UK’s most popular introduction to online pr and social media marketing. It looks at the effect of social media and web 2...
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Sharron was a fantastic teacher, covering all aspects of the course in Google Analytics at the right pace. I am so glad that I did this course, there is so much more to Analytics than I realised! I learnt more on this one day than I have with years of self teaching and everything now slots very nicely into place! Thank you Sharron. I have come away excited and looking forward to putting all my new skills into place.
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The course has given me a great insight into Google Analytics and I feel comfortable that I can now use this tool to its full advantage. I would highly recommend it to anyone willing to gain a greater knowledge on Google Analytics.
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Overall, it was very good, very impressive. I came to the course as Google Analytics and Google Adwords certified professional. I originally thought I wouldn't find much benefits from this course; however, this course is excellent. I learnt not only theoretical knowledge & on-hand techniques but also the analytics's thinking. I have already recommend to my colleagues.
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- Training
- London
- Beginner
- 5 Days
...and be able to put all the features of Google Analytics to use should you need to. Anyone with a need to analyse and make sense of web analytics data including audience... Learn about: Google Analytics 301, Google Analytics 201, Google Analytics 202...
...and be able to put all the features of Google Analytics to use should you need to. Anyone with a need to analyse and make sense of web analytics data including audience... Learn about: Google Analytics 301, Google Analytics 201, Google Analytics 202...
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Sharron was a fantastic teacher, covering all aspects of the course in Google Analytics at the right pace. I am so glad that I did this course, there is so much more to Analytics than I realised! I learnt more on this one day than I have with years of self teaching and everything now slots very nicely into place! Thank you Sharron. I have come away excited and looking forward to putting all my new skills into place.
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The course has given me a great insight into Google Analytics and I feel comfortable that I can now use this tool to its full advantage. I would highly recommend it to anyone willing to gain a greater knowledge on Google Analytics.
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Overall, it was very good, very impressive. I came to the course as Google Analytics and Google Adwords certified professional. I originally thought I wouldn't find much benefits from this course; however, this course is excellent. I learnt not only theoretical knowledge & on-hand techniques but also the analytics's thinking. I have already recommend to my colleagues.
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- Training
- Londonandanother venue.
- London
- Intermediate
- 1 Day
...Learning outcomes Application of the concepts and principles of B2B marketing. Segmentation of your customers and positioning your organisation... Learn about: B2B marketing, Marketing Processes, Marketing Segmentation...