Marketing Training London

...This one-day workshop will present well-proven techniques to improve the quality of your online copywriting. How to use the four main areas of online copywriting...

...Learning outcomes Design appropriate marketing metrics, with relevant formulae. How to calculate ROI/ROMI (Return on Marketing Investment). Establish links (statistical)... Learn about: Marketing Dashboard, Marketing Investment, ‘marketing optimisation...

...in mobile marketing and have previous experience in this field. Overview Mobile marketing has become a broad and sophisticated channel. Many pioneering...

...useful to people either new to digital marketing (or certain aspects thereof) and/or those wanting to confirm they’ve got the fundamentals right! Learning... Learn about: Web 2.0 tools, Web 2.0, Digital Marketing...

...yet is mapped to customer personas and need states? And then how do you turn this theory into practice and create content which is effective...

...click through rates and essentially the bottom line. The course will give to the tools to plan integrated email campaigns, devise creative and copy... Learn about: Email Marketing, Best Practice, Marketing Strategy...

...Those already actively involved in online marketing, either as a manager of a web marketing team or as someone responsible for web analytics...

...content, social media and search in digital marketing Understand the pros and cons of the range of digital tools Map the appropriate digital tools to digital... Learn about: Marketing Analysis, Marketing Management, Digital trends...

...for manager and executive level “Lots of new PR and SEO ideas from this workshop. Very inspirational.” – A. Hall – Avanquest Solutions An important element...

...case studies used dependent on the group. Learning outcomes Understand laddering of benefits and anatomy of brands. Undertake a robust brand audit and apply to strategy... Learn about: Anatomy of brands, Marketing Strategy, Marketing Planning...

...of the most common forms of online marketing communications. Its wide-ranging scope covers legal issues throughout the lifetime of a customer...

...Work closely with professional suppliers such as advertising agencies. Assess key marketing communication tools and techniques including advertising... Learn about: Marketing Management, Communication Training, Marketing Communications...

...Suitable for in-house or agency staff with some previous experience of website terminology. As the cost of acquiring traffic continues to...

...Learning outcomes Design a basic marketing performance measurement system. Avoid common design, implementation and management pitfalls. Utilise common... Learn about: Marketing Analysis, Marketing Strategy, Management pitfalls...

...looking to improve or expand their digital team as well as senior members of a digital team wanting to develop a leadership role. How to build...

...inbound rather than outbound Create an integrated, multi–channel marketing plan Research customer expectations and map customer engagement Use segmentation... Learn about: Marketing Strategy, Digital Animation, Customer engagement...

...Successful corporate use of Video can deliver brand awareness and direct sales. Some of the reasons why organisations use video on the web include...

...understanding of digital marketing. Those benefiting most are those marketers who have broader responsibility of B2B marketing i.e. from market communication... Learn about: B2B digital marketing, Marketing Strategies, B2B digital...

...This 1-day workshop is the UK’s most popular introduction to online pr and social media marketing. It looks at the effect of social media and web 2.0...

...an important role in content marketing How to measure and evaluate the impact of content marketing The role of content in search marketing How to go about... Learn about: Content Marketing, Marketing Planning, Content Development...