Market Analysis courses

...which covers the very basics of statistical thinking have a look at 5 day "Statistics for Managers" training. What statistics can offer to Decision Makers... Learn about: Data Collection, Confidence Training, Strategic Planning...

...an understanding of the basic principles of moderating and some experience of conducting group interviews. Delegates participating in this course...

...Starting with Sales Fundamentals you can build a strong foundation of sales knowledge including making pitches, setting goals and understanding sales jargon and tricks... Learn about: Verbal Communication, Internet Marketing, Body Language...

...you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically...

...(Barthes, Propp, Levi Strauss, Saussure, Eco) 11.00am -Break- 11.15am Theory in focus Exploring the semiotician's toolkit: myths, narratives...

...You will learn: What is a trend, and how is it different from a fad? Why do fads make for a shaky business foundation? Where can I research trends for my industry?...

...Learning outcomes By the end of the course, delegates should have an understanding of: qualitative research, its role in contemporary research and...

...You will learn: When defining my target market, should I go big or think small? How do I identify a market big enough to support my business?...

...quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering...

...competitors and classifying them to discern where opportunities lie to fill gaps in the market. You will learn: Why do I need competitors? Which companies are my competitors?...

...you to understand and experience the stages involved in running an online surveys. Agenda 9.00 Coffee and registration 9.30 Introductory Session The different...

...professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective marketing analytics... Learn about: MS Excel...

...The course will benefit agency and client-side researchers from both the commercial and social sectors who wish to broaden their understanding of...

...client organisations and agencies. This course will benefit all those who are asked to devise and deliver the kinds of workshop-style sessions that...

...marketers and research buyers who want to understand the latest thinking in online qualitative research and how they can apply the techniques to enhance...

...thinking in quantitative research can make a tangible difference to their business. Objective This course helps to: raise your awareness of cutting...

...NB This is not a training course about day-to-day project management skills (eg writing a brief, agency management). This course is designed for senior...

...Learning outcomes By the end of the course, delegates should have an understanding of: basic quantitative research techniques problem definition...

...the qualitative process who wish to be able to provide a broader opportunity to their clients. It is also relevant to clients used to working with qualitative...

...researchers with 1-2 years' experience of qualitative research. It is particularly relevant to those who are beginning to take more responsibility for projects...