The Chartered Institute of Marketing courses

...the organisation's corporate and business strategy. Contribute to board decisions. Demonstrate a high level of leadership and influence. Suitable...

...How to tell a compelling story. How to develop effective themes in longer print collateral, such as brochures. Understanding the balance of imagery and its effect... Learn about: Traditional writing, Print collateral, Compelling story...

...are stealing the advantage. This one day course will show you how mobile marketing can support your marketing goals and objectives, whether its websites... Learn about: Mobile marketing plan, Marketing Strategy, Traditional Marketing...

...to identify your audience and beat a competitor. Collecting, measuring and managing SEM reporting. The right SEM mix for your market. The principles... Learn about: Marketing Analysis, Marketing Strategy, Marketing Tools...

...and principles Different testing and optimisation strategies Testing prioritisation, QA and analysis done right How to implement CRO into your business... Learn about: Digital Animation, Digital Video Editing, Digital Photography...

...Clarify your sponsorship ‘philosophy’ and objectives. Plan and monitor your sponsorship revenue and spending. Formulate and develop the right sponsorship proposition(s)...

...with an audience to sell, inform or lead and that PowerPoint often damages that process. Those who are seeking a fresh approach to their presentations... Learn about: Ms Word, MS Excel, Ms Office...

...whether new to the business or migrating into a new role. It will develop your understanding of marketing activities and how to create a marketing...

...(or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer... Learn about: Customer Care, Customer propositions, Customer engagement...

...The process will help you build your confidence and provide the evidence needed to make a business case in order to support stronger external orientation...

...as qualifying training for all their product managers to ensure that best practice is applied consistently. Learning outcomes Use razor sharp analysis... Learn about: Marketing Communications, Sharp analysis, Product Management...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing plan, Marketing Processes, Marketing Techniques...

...Develop a strategic key account plan. Identify the potential in your customers. Use professional business analysis tools. Develop internal teams to meet the needs of key accounts... Learn about: Key Account Management, Analysis Tools, Account management role...