The Chartered Institute of Marketing courses

...two stage marketing qualification that demonstrates professional expertise across many areas enabling you to think and act strategically. It is equivalent...

...How to gain response/interaction from your brochure. How new technologies impact on traditional writing. Managing word choice and sentence structure to get your message across... Learn about: Print collateral, Compelling story, Traditional writing...

...In 2014 mobile search overtook desktop search in the UK, over £1 billion of media is spent in the mobile channel, and therefore every marketer needs... Learn about: Marketing Mix, Mobile marketing plan, Mobile trends...

...SEO copywriting. Integrating social media and your SEO program. Selecting and working with an SEO. Improving SEO. Optimisation for web, video... Learn about: Marketing Strategy, Marketing Management, Marketing Tools...

...methodology and culture which can deliver huge and real uplifts in conversion rate, sales revenue and profitability. This course is designed for ecommerce... Learn about: Digital Editing, Digital Video Editing, Digital Animation...

...for your needs. Challenge your comfort zone in the quest for creative opportunities. Negotiate effectively with your sponsorship partners. Make time for planning...

...State: the critical nature of your personal energy and presence. How to develop this. Space: the three vertical and three horizontal dimensions and... Learn about: Ms Office, MS Excel, Ms PowerPoint...

...Delegates will have the opportunity to develop ideas for marketing their own organisation and many activities will be based on their own organisations...

...It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities... Learn about: Customer engagement, Customer propositions, Customer Manager...

...from a marketing or non marketing background, involved with business planning and strategy development and/or who have the authority to develop and implement...

...Understand and use financial metrics. Build intangible value into your products... Learn about: Product Management, Marketing Communications, Product plans...

...Work effectively on joint marketing activities and initiatives. Review and optimise alliance marketing relationships. Discovering and exploring the fundamentals... Learn about: Marketing Techniques, Marketing Tools, Partnerships marketing...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Key Account Management, Account relationship, Management role...