The Chartered Institute of Marketing courses

...Marketers working at a strategic level, or aspiring to do so, who wish to gain a Masters level qualification. Delegates looking to build on knowledge gained...

...Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown how to ensure... Learn about: Traditional writing, Print collateral, Compelling story...

...mobile apps, push notifications, programmatic or SMS, all key areas of mobile will be evaluated. This course will help you learn how to seamlessly integrate... Learn about: Mobile marketing plan, Traditional Marketing, Mobile trends...

...The principles of paid search and quality based bidding (keywords, creatives, bids and landing pages) that drive success. How to identify the best bid position... Learn about: Marketing Analysis, Marketing Communications, Marketing Management...

...and principles Different testing and optimisation strategies Testing prioritisation, QA and analysis done right How to implement CRO into your business... Learn about: Digital Animation, Digital Video Editing, Digital Editing...

...Learning outcomes Move away from an ‘us’ and ‘them’ view of sponsorship buyers and sellers. Know precisely who you need to talk to, how and why...

...This 4h intensive session 0900-1300 provides both the inexperienced and experienced presenter with the tools to engage an audience with zero or very little... Learn about: MS Excel, Ms Word, Ms Office...

...and how to create a marketing plan. Course review: Fast track through all elements of marketing planning in your organisation to ensure your early contribution...

...the formulation of compelling business cases – ensuring that propositions can be sold internally, before externally... Learn about: Customer engagement, Customer Retention, Customer Service...

...before returning to address the specific strategic marketing challenges facing their own organisation. Suitable for: Delegates need to be experienced managers...

...the role but need formal training in the strategic and tactical tools as well as those who are preparing for such a role. Many companies use this course... Learn about: Product plans, Market plan, Marketing Communications...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing Techniques, Partnerships marketing, Marketing Strategies...

...This two module programme will equip account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts... Learn about: Key Account Management, Key accounts, Account plan...