The Chartered Institute of Marketing courses

...two stage marketing qualification that demonstrates professional expertise across many areas enabling you to think and act strategically. It is equivalent...

...your message remains captivating and clear. This highly popular interactive workshop shows you how to capture the essence of your product or service and drive enquiries... Learn about: Print collateral, Traditional writing, Compelling story...

...In 2014 mobile search overtook desktop search in the UK, over £1 billion of media is spent in the mobile channel, and therefore every marketer needs... Learn about: Marketing Mix, Marketing Strategy, Mobile marketing plan...

...This workshop follows on from our introductory Search Engine Marketing (SEM) course (1157). A two day practical SEM training course covering how to... Learn about: Marketing Communications, Marketing Planning, Marketing Management...

...Learn how to approach a strategic process of conversion rate optimisation (CRO) where you will learn how to implement a robust conversion optimisation... Learn about: Digital Animation, Digital Marketing, Digital Analytics...

...Learning outcomes Move away from an ‘us’ and ‘them’ view of sponsorship buyers and sellers. Know precisely who you need to talk to, how and why...

...Learning outcomes Understanding why PowerPoint so often fails to engage. Specifically study through discussion, example and case-study the seven traits of brilliant presenting... Learn about: Ms Word, Ms PowerPoint, Ms Office...

...whether new to the business or migrating into a new role. It will develop your understanding of marketing activities and how to create a marketing...

...(or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer... Learn about: Customer Care, Customer Experience, Customer propositions...

...strategy development and/or who have the authority to develop and implement marketing plans and strategy. Course review: Leading observers across the globe...

...This course provides practical and usable formats for succeeding in these tasks contributing to improved profitability. Individuals who are currently... Learn about: Product Management, Market plan, Marketing Analysis...

...Work effectively on joint marketing activities and initiatives. Review and optimise alliance marketing relationships. Discovering and exploring the fundamentals... Learn about: Marketing Strategy, Marketing Processes, Marketing Mix...

...This two module programme will equip account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts... Learn about: Account relationship, Account plan, Account management role...