The Chartered Institute of Marketing courses

...Marketers working at a strategic level, or aspiring to do so, who wish to gain a Masters level qualification. Delegates looking to build on knowledge gained...

...Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown how to ensure... Learn about: Traditional writing, Print collateral, Compelling story...

...In 2014 mobile search overtook desktop search in the UK, over £1 billion of media is spent in the mobile channel, and therefore every marketer needs... Learn about: Traditional Marketing, Mobile trends, Mobile Marketing...

...accounts and raise any SEM programme specific issues. Learning outcomes How to build a ROI model Apportioning SEM spend How to perform keyword research... Learn about: Marketing Management, Marketing Analysis, Marketing Communications...

...the right team, the right attitude and expectations... Learn about: Digital Video Editing, Digital Analytics, Digital Marketing...

...Sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This programme seeks to address those issues...

...with an audience to sell, inform or lead and that PowerPoint often damages that process. Those who are seeking a fresh approach to their presentations... Learn about: MS Excel, Ms Office, Ms Word...

...Interested newcomers to marketing, whether new to the business or migrating into a new role. It will develop your understanding of marketing activities...

...(or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer... Learn about: Customer engagement, Customer Retention, Customer Manager...

...This masterclass provides you with an opportunity to review your current approaches and compare these with good practice and other sectors. The process...

...to develop winning product plans. Create a positioning strategy. Write and deliver a go-to-market plan. Build a robust and sustainable product portfolio... Learn about: Marketing Analysis, Market plan, Product plans...

...to build your market but you can learn how to construct an array of new and exciting alliance and partnership strategies to help you achieve your market potential... Learn about: Marketing Processes, Strategies and Plans, Marketing plan...

...Using their own customers as case studies, participants establish how ‘best practice’ principles can be applied to managing their own key accounts whilst... Learn about: Account relationship, Analysis Tools, Management role...