The Chartered Institute of Marketing courses

...two stage marketing qualification that demonstrates professional expertise across many areas enabling you to think and act strategically. It is equivalent...

...It is relevant for anyone involved in writing, editing or reviewing brochures and leaflets. Learning outcomes How to create immediate impact with your brochure... Learn about: Traditional writing, Compelling story, Print collateral...

...Understand how to integrate mobile into the digital and traditional marketing mix Creating a mobile marketing plan Measurement (ROI) of mobile Understand... Learn about: Traditional Marketing, Mobile trends, Mobile Marketing...

...accounts and raise any SEM programme specific issues. Learning outcomes How to build a ROI model Apportioning SEM spend How to perform keyword research... Learn about: Marketing Tools, Marketing Segmentation, Marketing Planning...

...and principles Different testing and optimisation strategies Testing prioritisation, QA and analysis done right How to implement CRO into your business... Learn about: Digital Animation, Digital Photography, Digital Editing...

...Learning outcomes Move away from an ‘us’ and ‘them’ view of sponsorship buyers and sellers. Know precisely who you need to talk to, how and why...

...Learning outcomes Understanding why PowerPoint so often fails to engage. Specifically study through discussion, example and case-study the seven traits of brilliant presenting... Learn about: Ms PowerPoint, Ms Office, MS Excel...

...and tutorials to enable them to present a plan to the course director for feedback. Suitable for: Interested newcomers to marketing, whether new to...

...This course is designed to ensure that you turn your offers into compelling ‘value propositions' and grow demand for your products and services... Learn about: Customer and market, Customer Care, Customer Manager...

...The process will help you build your confidence and provide the evidence needed to make a business case in order to support stronger external orientation...

...Product managers are responsible for end to end management of their products from short term profitability to long term sustainability. To achieve... Learn about: Product portfolio, Product Management, Marketing Analysis...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing plan, Marketing Strategies, Marketing Tools...

...Using their own customers as case studies, participants establish how ‘best practice’ principles can be applied to managing their own key accounts whilst... Learn about: Analysis Tools, Account relationship, Key accounts...