The Chartered Institute of Marketing courses

...This event provides you with a clear understanding of how to ensure everyone in the sales team knows precisely what they need to do to succeed... Learn about: Sales Management, Team Training, Boost performance...

...Increase delegate attendance. Understand and use event technology. Negotiate contracts. Deliver memorable events. Explore new methodologies for evaluating events effectively... Learn about: Marketing Techniques, Marketing Campaigns, Marketing plan...

...As Britain prepares to exit the EU, how your brand is perceived within the UK and internationally is more important than ever. This branding masterclass... Learn about: Branding skill, Brand planning process, Brand Strategy...

...co-ordinated and directed to achieve clearly defined objectives. It also gives delegates the opportunity to submit a communications plan six weeks after... Learn about: Marketing Tools, Marketing plan, Marketing Communications...

...Crucially, the content will address a practical approach to marketing and marketing planning and how to write a marketing plan and marketing communications... Learn about: Marketing Techniques, Marketing Strategy, Marketing Mix...

...Creating effective integrated communications ideas and messages. Devising effective targeted media strategies and assessing media options. Setting appropriate... Learn about: Marketing Audit, Marketing Mix, Marketing plan...

...knowledge of your organisation’s strategy. It is particularly helpful if you manage or oversee a research budget, insights or strategy team. Learning outcomes... Learn about: Strategic value, Strategy story, Generation process...

...and what to do if you are not sure that legitimate interest applies to you Whether to rely on consent or legitimate interests as your legal grounds... Learn about: Marketing Audit, Marketing plan, Marketing Processes...

...plan Learn how to create B2B content Identify optimum digital marketing mix to support B2B brand and awareness objectives Integrate social and mobile marketing... Learn about: Marketing Strategies, Digital Sales, B2B digital marketing...

...corporate and financial objectives. Key testing techniques to optimize ongoing management of content marketing programmes... Learn about: Marketing Processes, Marketing Campaigns, Marketing Strategy...

...An excellent follow-up to Principles of Great Copywriting. This interactive workshop is ideal for any marketer or content manager, writing for the... Learn about: Web 2.0, Web Development, Web analytics...

...Principles of Great Copywriting workshop and also experienced marcoms practitioners, who liaise with agencies or produce creative work in-house... Learn about: Copy writing, Advertising and Marketing, Writing for the Web...

...The workshop will introduce you to the fundamentals of PR, including dealing with the media, identifying appropriate PR tactics, writing press releases... Learn about: PR industry, Marketing Tools, PR training...

...Digital metrics and analytics to help you improve your digital marketing efficiency, effectiveness and...

...You'll learn how to: Understand the function and fundamentals of marketing in some depth - including how to write and execute a marketing plan Learn...

...the marketing process at an operational level Those moving into a mid-level marketing position. What you will learn You’ll learn how to: Evaluate the role...

...counters short-termism and leads to the development of sustainable strategies based on customer needs. Suitable for: This course is for senior marketers...

...Course review: NHS managers are increasingly under pressure to optimise return on diminishing resources. This course will help delegates to focus on...

...You will gain the practical skills and knowledge required to execute successful marketing activities and further your career. Course modules...

...process at an operational level. Those moving into a mid-level marketing position.- Marketers responsible for managing the marketing process at an operational level...