The Chartered Institute of Marketing courses

...Manage underperformance. Keep top performers motivated. Build and develop the skills of the team. Recruit the right people for the team. Accurately forecast sales... Learn about: Management level, Management pitfalls, Team Training...

...must to make the most of this programme. Learning outcomes Create a business case and strategy for using events. Improve the quality and reduce the cost of event organising... Learn about: Marketing Mix, Marketing Processes, Marketing Techniques...

...communication of a brand in the UK and abroad. The attendees will ideally have the responsibility to manage and instigate brand identity communications... Learn about: Brand value, Branding skill, Brand creation...

...This programme explains how to align, manage and implement marketing communications in a structured way, so that the tools and messages are planned... Learn about: Marketing Mix, Marketing Processes, Marketing Strategy...

...especially the creation of a marketing plan. Learning outcomes Define and assess the role of marketing activity in your organisation. Develop a customer focus for your organisation... Learn about: Marketing Communications, Marketing Techniques, Marketing Audit...

...creation, implementation, delivery and analysis of campaigns alongside other specialist partner agencies where appropriate. This course is for managers whose... Learn about: Marketing Strategy, Marketing Campaigns, Marketing plan...

...allow you to communicate those insights to the business and provide a framework for applying the insights to your strategy. This course has been tailored... Learn about: Generation process, Strategic value, Strategy story...

...who works in marketing or wants to know how GDPR impacts the marketing industry. Learning outcomes The key elements of GDPR that affect marketers and... Learn about: Marketing Campaigns, Marketing Mix, Marketing Strategy...

...to lead generation and customer life-cycle management. Learning outcomes Learn about B2B digital marketing strategies Understanding how to apply B2B digital... Learn about: Sales Training, Marketing Strategies, Digital Sales...

...The course will be highly interactive in nature with a mixture of bespoke presentations, structured exercises, planning frameworks and practical insights... Learn about: Marketing plan, Marketing Audit, Marketing Techniques...

...The way we read on line and how this effects the way copy needs to be written. How to run a usability study. How the psychology of web copy needs to be considered when writing... Learn about: Web analytics, Web Browsing, Web Programming...

...This workshop is for people who want to think in a truly conceptual way about their writing. You’ll learn how to produce creative responses to a marcoms... Learn about: Advertising Strategy, Advertising and Marketing, Copy writing...

...graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience... Learn about: PR training, Marketing plan, Public Relations...

...The characteristics of successful digital brands including NFP. Review of the key tools and techniques. Building your digital marketing profile...

...and the establishment of marketing budgets. Suitable for: Junior marketers Those working in a marketing support role Those who undertake marketing activities...

...culture and the broader marketing environment Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies...

...to influence performance - either a direct effect, where the benefits of a strong marketing function flow immediately into improved business performance...

...their real key stakeholders are and through the use of marketing techniques optimise service provision for a wide range of stakeholder needs...

...including how to write and execute a marketing plan. Learn the many different ways of understanding and communicating with customers and the function these methods serve...

...to do' in relation to operational marketing management. It is for individuals looking to build their practical skills and broaden their strategic perspective...