The Chartered Institute of Marketing courses

...those about to move into a sales management role, salespeople with some sales management responsibility and for all those who want to understand more about... Learn about: Sales Management, Forecast sales, Management pitfalls...

...With increasing opportunities for companies to take their organisations and brands into ‘live’ market places, there is a greater need for a strategic approach... Learn about: Marketing Tools, Marketing Techniques, Marketing Audit...

...and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups... Learn about: Brand Strategy, Brand culture, Brand planning process...

...It is also relevant to executives who aspire to become marketing communications managers. Learning outcomes Assess your organisation's current marketing... Learn about: Marketing plan, Marketing Tools, Marketing Communications...

...Crucially, the content will address a practical approach to marketing and marketing planning and how to write a marketing plan and marketing communications... Learn about: Marketing Mix, Marketing Audit, Marketing Communications...

...Creating effective integrated communications ideas and messages. Devising effective targeted media strategies and assessing media options. Setting appropriate... Learn about: Marketing Audit, Marketing Strategy, Marketing Communications...

...Adding strategic value. Telling the strategy story... Learn about: Strategic value, Generation process, Strategy story...

...key areas that will have a direct impact on marketing and the challenges that GDPR poses to the marketing list industry. This online course is for anyone... Learn about: Marketing plan, Marketing Audit, Marketing Strategy...

...business objectives and marketing situations. How do you integrate B2B Digital marketing? How do you use digital to support B2B branding and awareness campaigns... Learn about: B2B digital, B2B digital marketing, Digital Marketing...

...consumers and customers. Amplification methods that drive sustained engagement, including targeting techniques across search, display, social and email... Learn about: Best Practice, Marketing plan, Marketing Strategy...

...The importance of clarity and interaction on your... Learn about: Web 2.0 tools, Web Programming, Writing for the Web...

...with ad agencies and learn to dramatise propositions more effectively. Learning outcomes How to judge the quality of a creative brief and get the information... Learn about: Advertising Strategy, Advertising and Marketing, Copy writing...

...developing a strategic PR campaign from scratch, and evaluating success. The programme is especially suitable for anyone who is becoming involved with PR for the first... Learn about: PR industry, Public Relations, Marketing Tools...

...with a view to improving their digital marketing. This workshop is designed for people/ organisations who want to get a better understanding of the...

...its many constituent parts, and how they work in unison Apply practical knowledge - including the collecting and analysing of data collection and analysis...

...The Professional Diploma in Marketing provides the knowledge, skills and the ‘ability to do’ in relation to operational marketing management...

...Ten years ago marketing could claim demonstrable and clear influence on the way organisations approached business. What went wrong? This masterclass provides...

...Course review: NHS managers are increasingly under pressure to optimise return on diminishing resources. This course will help delegates to focus on...

...Essential marketing knowledge for junior marketers looking to progress. Understand the function and fundamentals of marketing in some depth...

...Those moving into a mid-level marketing position.- Course review: The Professional Diploma in Marketing provides the knowledge, skills and the 'ability...