The Chartered Institute of Marketing courses

...Manage underperformance. Keep top performers motivated. Build and develop the skills of the team. Recruit the right people for the team. Accurately forecast sales... Learn about: Team Training, Management pitfalls, Sales Training...

...must to make the most of this programme. Learning outcomes Create a business case and strategy for using events. Improve the quality and reduce the cost of event organising... Learn about: Marketing Techniques, Marketing Mix, Marketing Tools...

...and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups... Learn about: Brand culture, Brand creation, Brand Architecture...

...co-ordinated and directed to achieve clearly defined objectives. It also gives delegates the opportunity to submit a communications plan six weeks after... Learn about: Marketing Strategy, Marketing plan, Marketing Communications...

...using various channel options. Overall to be more confident when contributing to or making marketing decisions... Learn about: Marketing Tools, Marketing Communications, Marketing Strategy...

...Setting appropriate budgets to meet marketing objectives. Measuring communications performance & creating your ROI template... Learn about: Marketing Tools, Marketing Mix, Marketing Techniques...

...allow you to communicate those insights to the business and provide a framework for applying the insights to your strategy. This course has been tailored... Learn about: Strategy story, Strategic value, Generation process...

...GDPR requires a focus on accumulating and processing legally compliant personal data, enabling you to target an engaged customer base, with more personalised journeys... Learn about: Marketing Processes, Marketing Mix, Marketing Audit...

...sales Identify business customer insights through B2B digital Learn how to use digital for B2B lead generation and nurturing Learn how to apply digital... Learn about: Digital Marketing, B2B digital marketing, Marketing Strategies...

...• Marketing executives • Marketing managers • PR executives • PR managers • Business owners • Copywriters • Designers Learning outcomes We will take an... Learn about: Marketing Audit, Best Practice, Marketing Strategy...

...The way we read on line and how this effects the way copy needs to be written. How to run a usability study. How the psychology of web copy needs to be considered when writing... Learn about: Web 2.0 tools, Web analytics, Web Programming...

...This workshop is for people who want to think in a truly conceptual way about their writing. You’ll learn how to produce creative responses to a marcoms... Learn about: Advertising Strategy, Writing for the Web, Advertising and Marketing...

...developing a strategic PR campaign from scratch, and evaluating success. The programme is especially suitable for anyone who is becoming involved with PR for the first... Learn about: Marketing Audit, Marketing Tools, Marketing plan...

...digital marketing tools and techniques with a view to improving their digital marketing. Course review: Every marketer needs to understand how to exploit...

...as part of their job. Junior marketers Those working in a marketing support role Those who undertake marketing activities as part of their job. Course review...

...and objectives Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success Identify...

...to influence performance - either a direct effect, where the benefits of a strong marketing function flow immediately into improved business performance...

...You will learn how to adopt a marketing approach to the delivery of services in the NHS within the current competitive landscape. The organisation...

...role Those who undertake marketing activities as part of their job Junior marketers Those working in a marketing support role Those who undertake marketing...

...Those moving into a mid-level marketing position.- Course review: The Professional Diploma in Marketing provides the knowledge, skills and the 'ability...