The Chartered Institute of Marketing courses

...Manage underperformance. Keep top performers motivated. Build and develop the skills of the team. Recruit the right people for the team. Accurately forecast sales... Learn about: Sales Training, Sales Management, Management pitfalls...

...this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events... Learn about: Marketing Mix, Marketing plan, Marketing Campaigns...

...As Britain prepares to exit the EU, how your brand is perceived within the UK and internationally is more important than ever. This branding masterclass... Learn about: Brand planning process, Brand culture, Brand Management...

...It is also relevant to executives who aspire to become marketing communications managers. Learning outcomes Assess your organisation's current marketing... Learn about: Marketing plan, Marketing Processes, Marketing Audit...

...This is an introductory and practical course to introduce the basic elements of marketing planning in your organisation to ensure your early contribution to marketing activity... Learn about: Marketing Techniques, Marketing Tools, Marketing Strategy...

...Setting appropriate budgets to meet marketing objectives. Measuring communications performance & creating your ROI template... Learn about: Marketing plan, Marketing Mix, Marketing Audit...

...knowledge of your organisation’s strategy. It is particularly helpful if you manage or oversee a research budget, insights or strategy team. Learning outcomes... Learn about: Strategy story, Generation process, Strategic value...

...processing personal data The challenges GDPR poses to the marketing list industry and what the risks are for buyers of marketing lists Following purchase... Learn about: Marketing Strategy, Marketing Audit, Marketing Plan u...

...in B2B digital whether you’re a small business or a large organization... Learn about: B2B digital marketing, B2B digital, Digital Marketing...

...in-depth look at all aspects of content marketing including: Defining content marketing strategies that align with overall corporate and organisational objectives... Learn about: Marketing Campaigns, Marketing Techniques, Marketing Strategy...

...Copywriting for the web is different to writing offline. Pick up the trade secrets on writing for the web and help move your site up the search engine... Learn about: Web analytics, Web 2.0 tools, Web Development...

...Principles of Great Copywriting workshop and also experienced marcoms practitioners, who liaise with agencies or produce creative work in-house... Learn about: Advertising and Marketing, Writing for the Web, Copy writing...

...The workshop will introduce you to the fundamentals of PR, including dealing with the media, identifying appropriate PR tactics, writing press releases... Learn about: Marketing Processes, Marketing Tools, Marketing plan...

...The characteristics of successful digital brands including NFP. Review of the key tools and techniques. Building your digital marketing profile...

...3 days each and spend between 8 - 10 hours per week studying and reading...

...projects Course modules Marketing Planning Process Delivering Customer Value through Marketing Managing Marketing Project Management in Marketing...

...how marketing leaders can restore marketing’s standing in the organisation and translate that into genuine and sustainable business performance...

...You will learn how to adopt a marketing approach to the delivery of services in the NHS within the current competitive landscape. The organisation...

...Understand your organisation's marketing environment, its many constituent parts and how they work in unison. Apply practical knowledge - including...

...Course modules: Marketing Planning Process Delivering Customer Value through Marketing Managing Marketing Project Management in Marketing...