The Chartered Institute of Marketing courses

...This event provides you with a clear understanding of how to ensure everyone in the sales team knows precisely what they need to do to succeed... Learn about: Management pitfalls, Sales Training, Forecast sales...

...to planning and executing all aspects of events, and to understand just what they can and can’t do. This course is for marketers who are tasked with organising... Learn about: Marketing Tools, Marketing Mix, Marketing Techniques...

...We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences... Learn about: Brand Architecture, Brand Management, Brand value...

...the programme and receive individual feedback from the course director. Managing Marketing Communications is an advanced level programme aimed at those in business to business... Learn about: Marketing Processes, Marketing Strategy, Marketing Mix...

...Crucially, the content will address a practical approach to marketing and marketing planning and how to write a marketing plan and marketing communications... Learn about: Marketing Strategy, Marketing Techniques, Marketing Planning...

...segments and customer audiences. Learning outcomes Understanding what makes ‘Great’ marketing communications campaigns. Creating customer profiles and... Learn about: Marketing Processes, Marketing plan, Marketing Audit...

...Ways to improve knowledge management. Lead a fact-based, data-to-insights journey. Work through a critical path to problem definition. Ensuring that you get the insight right... Learn about: Generation process, Strategic value, Strategy story...

...interactive course provides guidance on how to ensure your marketing strategy and campaigns are compliant with the GDPR. It takes an in-depth look at... Learn about: Marketing Mix, Marketing Strategy, Marketing Plan u...

...lead generation and nurturing objectives? How do you roll-out digital marketing to the business? Learn these aspects and more on creating compelling... Learn about: B2B digital marketing, Digital Sales, Sales Training...

...to maximise engagement. Understanding the consumer path-to-purchase and how content can deliver against each stage. Identifying the best content marketing... Learn about: Marketing plan, Marketing Processes, Marketing Audit...

...writing for the web or critically appraising the writing of in-house colleagues or agency staff. Learning outcomes What makes people ‘stick’ to sites... Learn about: Writing for the Web, Web analytics, Web Programming...

...across multiple executions and media. How to work more adventurously with tone of voice. Who should attend? For people who have previously attended... Learn about: Copy writing, Writing for the Web, Advertising Strategy...

...developing a strategic PR campaign from scratch, and evaluating success. The programme is especially suitable for anyone who is becoming involved with PR for the first... Learn about: PR training, Marketing Processes, Marketing Audit...

...with a view to improving their digital marketing. This workshop is designed for people/ organisations who want to get a better understanding of the...

...as part of their job. Junior marketers Those working in a marketing support role Those who undertake marketing activities as part of their job. Course review...

...and objectives Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success Identify...

...the answers to that question and sets out in straightforward terms, backed by a wealth of research across leading businesses in the world’s major economies...

...Course review: NHS managers are increasingly under pressure to optimise return on diminishing resources. This course will help delegates to focus on...

...You will gain the practical skills and knowledge required to execute successful marketing activities and further your career. Course modules...

...capability to underpin the development of a business case to support marketing projects. Suitable for: Marketers responsible for managing the marketing...