Communications strategy courses

...Marketing at Durham is varied and dynamic. Our programmes adopt an interdisciplinary approach, drawing on knowledge from fields such as psychology, sociology, anthropology, philosophy and economics. In addition to understanding functional aspects of the subject which include areas such as strategy... Learn about: Skills and Training, IT Management, Business School...

... Abroad Semester (Optional,60 Credits) Digital Entrepreneurship (Optional,20 Credits) International Business: Growth Strategies and Resourcing (Optional... Learn about: Business and Management, Financial Training, International Business...

... conflicts in the workplace • Strategies for dealing with difficult colleagues, clients or vendors Week 4: Digital Marketing • Understanding the latest trends... Learn about: Marketing Strategy, Career Development, Marketing manager...

... Retail Operations Content Marketing Strategy User Experience and Architecture Event Management Visual Communication for Marketers Managing Behavioural... Learn about: Service Experience Design, Emerging Themes, Event Management...

... information to staff, visitors and suppliers 3.3 strategies for developing and maintaining a food safety policy and food safety culture within an organisation... Learn about: Food safety, Corrective Action, Enforcement and Compliance...

...,20 Credits) Contemporary Marketing Strategy (Optional,20 Credits) Buyer Behaviour and Integrated Marketing Communications (Optional,20 Credits) Digital... Learn about: Financial Training, Business and Management, International Business...

... context, particularly from a managerial perspective. Strategic Management : develops students' knowledge and understanding of the strategy process... Learn about: Natural resources, International Marketing, Marketing Communications...

...The Marketing bachelor's degree program prepares students for careers in a variety of managerial and professional positions in the marketing industry. Students learn general marketing concepts and various functional specialties in fields such as digital marketing and research and creative strategy... Learn about: International Marketing, Digital Marketing, Marketing Research...

... module from: Global Supply Chain Strategy Digital Strategy Retail Marketing Management... Learn about: Academic Development, Digital Entrepreneurship, Marketing Communications...

... Development (optional) IMC Strategy and Planning (optional) Dissertation (optional) Consultancy Project (optional)... Learn about: Strategic Marketing, Customer Experience, Consumer Psychology...

...-Governmental Organisations Risk Management Scenario Thinking and Strategy. Dissertation The final element of the MLitt is a 15,000-word dissertation... Learn about: International Marketing, Financial Management, Business planning...

...Course summary Newsletters can be the backbone of a communications strategy but all too often they fail to hit the mark. With so many hard-copy...

...Course overview Everyday business activities have become technology dependent, from communications to project management. There is increasing demand for graduates whose skills cover the challenging middle ground between business and... Learn about: Business Intelligence, IT Management, Business School...

... Change Management and organisation Development (optional) IMC Strategy and Planning (optional) Dissertation (optional) Consultancy Project (optional)... Learn about: Customer Experience, Strategic Marketing, Consumer Psychology...

...) BUS3023 Extended Business Project (40 credits) You will select three of the following modules: BUS3030 Business Strategy and Digital Goods (20 credits... Learn about: Consumer Markets, Business Economics, Digital Economy...

...You will learn how to present your ideas and opinions in ways that enable you to feel heard and respected. You will gain an understanding of the difference between assertiveness and aggression, learn how to delegate effectively and develop your personal communications style. Suitable...

...On completion of this CSR Strategy course, delegates will: a) Understand CSR – its history, interpretations and strategic implications, b) Appreciate the drivers for CSR, c) Understand the importance of key performance indicators, d) Be able to identify their own key CSR stakeholders and devise... Learn about: Corporate Social Responsbility...

... a business idea that will iterate and evolve. Develop your discipline in prioritizing and testing marketing ideas, and religiously analyzing such results to see which tactics work the best and should be scaled out further. You will learn and develop new marketing, strategy, and growth skills through hands... Learn about: Product marketing, Business Marketing, Brand Management...

...Fast-track your marketing career with this Chartered Institute of Marketing (CIM)-accredited course. You’ll develop an international perspective, as well as marketing and market research skills, such as: global management buyer behaviour marketing strategy. As part of an international business... Learn about: Marketing Research, International Marketing, Product Development...

... will select three of the following modules: BUS3030 Business Strategy and Digital Goods (20 credits) BUS3039 Global Marketing Management (20 credits) BUS3040... Learn about: Marketing Advertising, Marketing Communications, Consumer Behaviour...