Marketing courses Scotland

...The course is designed to provide candidates with the skills and competences to prepare for employment in marketing and business. The candidates will develop knowledge and skills in marketing theory and buyer behaviour as well as in the main operational areas such as marketing research, promotion... Learn about: Marketing Communications, Marketing Management, Marketing Processes...

...The course helps you develop the skills you’ll need to work in marketing and business. It covers marketing theory and buyer behaviour, as well as the main operational areas of marketing research, promotion and selling. Coursework includes projects and assignments that relate to current industry...

... practitioners. The structure and content of the Digital Marketing course will allow you to work on real campaigns in collaboration with relevant businesses... Learn about: Digital Marketing, Strategy Development...

.... Suitable for: Businesses of any size who are looking to increase their market share and visibility through the use of social media marketing. Businesses who are new to social media and would like to know how marketing through these channels can benefit their business... Learn about: Social Media, Search Engine Optimization, Social Networking...

... Consumers Branding and Communications Strategic Marketing... Learn about: Team Training, Skills and Training, International Marketing...

...Chartered Institute of Marketing: Professional Certificate in Marketing The Professional Certificate in Marketing gives you the practical skills... Learn about: Marketing Management, International Marketing, Direct Marketing...

...Auditing your website Keyword Research Competitor Analysis Link building Ad campaign management using Google Adwords Using Google tools such as Analytics/Web... Learn about: Search Engine Optimization, Pay per click training, Email Marketing...

...The SVQ in Customer Service is made up of 7 units (8 at level 3). The two mandatory units are preparing to deliver good customer service and providing... Learn about: Customer Service, Relationship Marketing, Customer Retention...

...To understand why customer service is essential. To understand who our customers are. To recognise the importance of teamwork. To appreciate the needs... Learn about: Customer Service...

... decision makers (their customers) with information. Former delegates include: -marketing analysts. -statistical modellers. -risk analysts. management information analysts. financial analysts... Learn about: Consumer Behaviour, Buyer Behaviour, Data Collection...

... the necessary skills to work within a marketing environment. Course work includes projects, assignments... Learn about: Marketing Strategy, Marketing Management, Marketing Communications...

...Whether you are new to digital marketing, or a seasoned professional digital marketer, this Online Xcellence workshop will equip you with the skills necessary to compete online and achieve Online Xcellence...

... environment International strategic management Managing across cultures and comparative management Marketing communications Marketing ethics and society... Learn about: Global Business, IT Management, Business Environment...

...The Masters in Marketing (MLitt) develops an integrated and critically aware understanding of marketing and organisations and equips students to meet the strategic challenges of the global marketplace... Learn about: Marketing Communications, Financial Systems, Consumer Behaviour...

... Strategic Marketing Research Philosophy and Practice Marketing Logistics Advances in Digital Marketing ICT Utilisation within the SME context Choose one from: Issues and Trends in Tourism Project Management Sustainable Marketing The MSc dissertation is then undertaken between May - August... Learn about: Team Training, Team Building, Skills and Training...

...mission statements, design of customer care strategies Study Method: Internet based self study Assessment: Online assessment to be completed at home... Learn about: Customer Relationship Management, Relationship Marketing, Customer Retention...

... on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will... Learn about: Marketing Research, International Marketing, Strategic Management...

...Whether you choose to study on campus, with an Approved Learning Partner or through distance learning, the MBA with Specialism in Marketing adds further depth to your MBA. It allows you to meet very specific career requirements and gain a deeper understanding of the subject. Suitable for: Ideal... Learn about: International Marketing, Public Relations, Marketing Management...

... of the principles and practice of Marketing and their business applications. The objectives of the course are to:Conduct market researchDefine customers needs, wants and desiresCarry out a SWOT analysisPrepare a marketing planDescribe a range of marketing methodsEvaluate the benefits of using different marketing... Learn about: Market Research, Sales Training...

... that the retail marketing degree is practical and up-to-date with trends in the retail industry... Learn about: Quality Training, Retail Marketing...