Marketing courses Scotland

...The course is designed to provide candidates with the skills and competences to prepare for employment in marketing and business. The candidates will develop knowledge and skills in marketing theory and buyer behaviour as well as in the main operational areas such as marketing research, promotion... Learn about: Marketing Communications, Marketing Strategy, Marketing Processes...

...The course helps you develop the skills you’ll need to work in marketing and business. It covers marketing theory and buyer behaviour, as well as the main operational areas of marketing research, promotion and selling. Coursework includes projects and assignments that relate to current industry...

... practitioners. The structure and content of the Digital Marketing course will allow you to work on real campaigns in collaboration with relevant businesses... Learn about: Strategy Development, Digital Marketing...

.... Suitable for: Businesses of any size who are looking to increase their market share and visibility through the use of social media marketing. Businesses who are new to social media and would like to know how marketing through these channels can benefit their business... Learn about: Pay per click training, Social Networking, Social Media...

... Consumers Branding and Communications Strategic Marketing... Learn about: Team Training, Marketing Management, Part Time...

...Chartered Institute of Marketing: Professional Certificate in Marketing The Professional Certificate in Marketing gives you the practical skills... Learn about: Marketing Management, Marketing Communications, International Marketing...

...in this highly competitive market Summary Search Engine Optimisation requires a lot of work and is not something that you do just once then don't go... Learn about: Social Media, Search Engine Optimization, Digital Marketing...

...customer service within the rules. Five optional units must also be undertaken from the themes of impression and image, delivery, handling problems... Learn about: Customer Retention, Customer Relationship Management, Relationship Marketing...

...To understand the importance of first and lasting impressions. To understand the importance of a positive attitude. To improve and develop exceptional communication skills... Learn about: Customer Service...

... the necessary skills to work within a marketing environment. Course work includes projects, assignments... Learn about: Marketing Communications, Marketing Management, Marketing Processes...

...Whether you are new to digital marketing, or a seasoned professional digital marketer, this Online Xcellence workshop will equip you with the skills necessary to compete online and achieve Online Xcellence...

... decision makers (their customers) with information. Former delegates include: -marketing analysts. -statistical modellers. -risk analysts. management information analysts. financial analysts... Learn about: Buyer Behaviour, Consumer Behaviour, Data Collection...

... environment International strategic management Managing across cultures and comparative management Marketing communications Marketing ethics and society... Learn about: IT Management, Global Business, Business Environment...

...The Masters in Marketing (MLitt) develops an integrated and critically aware understanding of marketing and organisations and equips students to meet the strategic challenges of the global marketplace... Learn about: Innovation and Creativity, Business planning, Marketing Communications...

...mission statements, design of customer care strategies Study Method: Internet based self study Assessment: Online assessment to be completed at home... Learn about: Relationship Marketing, Customer Service, Customer Retention...

... Strategic Marketing Research Philosophy and Practice Marketing Logistics Advances in Digital Marketing ICT Utilisation within the SME context Choose one from: Issues and Trends in Tourism Project Management Sustainable Marketing The MSc dissertation is then undertaken between May - August... Learn about: IT Management, Full Time, Part Time...

... on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will... Learn about: International Marketing, IT Project Management, Social Media...

...Whether you choose to study on campus, with an Approved Learning Partner or through distance learning, the MBA with Specialism in Marketing adds further depth to your MBA. It allows you to meet very specific career requirements and gain a deeper understanding of the subject. Suitable for: Ideal... Learn about: Marketing Communications, Marketing Management, International Marketing...

... of the principles and practice of Marketing and their business applications. The objectives of the course are to:Conduct market researchDefine customers needs, wants and desiresCarry out a SWOT analysisPrepare a marketing planDescribe a range of marketing methodsEvaluate the benefits of using different marketing... Learn about: Market Research, Sales Training...