Marketing courses Scotland

...The course is designed to provide candidates with the skills and competences to prepare for employment in marketing and business. The candidates will develop knowledge and skills in marketing theory and buyer behaviour as well as in the main operational areas such as marketing research, promotion... Learn about: Marketing Strategy, Marketing Processes, Marketing Communications...

...The course helps you develop the skills you’ll need to work in marketing and business. It covers marketing theory and buyer behaviour, as well as the main operational areas of marketing research, promotion and selling. Coursework includes projects and assignments that relate to current industry...

... practitioners. The structure and content of the Digital Marketing course will allow you to work on real campaigns in collaboration with relevant businesses... Learn about: Strategy Development, Digital Marketing...

.... Suitable for: Businesses of any size who are looking to increase their market share and visibility through the use of social media marketing. Businesses who are new to social media and would like to know how marketing through these channels can benefit their business... Learn about: Search Engine Optimization, Social Media, Social Networking...

... Consumers Branding and Communications Strategic Marketing... Learn about: International Marketing, Part Time, Team Building...

...Chartered Institute of Marketing: Professional Certificate in Marketing The Professional Certificate in Marketing gives you the practical skills... Learn about: Marketing Management, Marketing Processes, Marketing Communications...

...developing your website on a regular basis. This practical one day course will help you to understand the importance of search engine optimisation... Learn about: Pay per click training, Digital Marketing, Search Engine Optimization...

...and development and improvement. Further Study: Progression onto level 3 or a range of business-related qualifications such as Administration... Learn about: Customer Relationship Management, Relationship Marketing, Customer Retention...

...knowledge and information to deal with most service situations to achieve a positive outcome. At the end of the programme delegates will be more confident... Learn about: Customer Service...

... decision makers (their customers) with information. Former delegates include: -marketing analysts. -statistical modellers. -risk analysts. management information analysts. financial analysts... Learn about: Buyer Behaviour, Consumer Behaviour, Data Collection...

... the necessary skills to work within a marketing environment. Course work includes projects, assignments... Learn about: Marketing Processes, Marketing Strategy, Marketing Management...

...Whether you are new to digital marketing, or a seasoned professional digital marketer, this Online Xcellence workshop will equip you with the skills necessary to compete online and achieve Online Xcellence...

... environment International strategic management Managing across cultures and comparative management Marketing communications Marketing ethics and society... Learn about: Business Environment, IT Management, Global Business...

...The Masters in Marketing (MLitt) develops an integrated and critically aware understanding of marketing and organisations and equips students to meet the strategic challenges of the global marketplace... Learn about: Marketing Communications, Financial Management, Consumer Behaviour...

... Strategic Marketing Research Philosophy and Practice Marketing Logistics Advances in Digital Marketing ICT Utilisation within the SME context Choose one from: Issues and Trends in Tourism Project Management Sustainable Marketing The MSc dissertation is then undertaken between May - August... Learn about: Skills and Training, IT Management, Team Training...

...Customer Care Aim: This unit is designed to enable the candidate to recongnise, develop and evaluate effictive customer care in a work enviornment appropriate to his/her needs... Learn about: Relationship Marketing, Customer Relationship Management, Customer Retention...

... on the customer. Understanding, responding and adapting to their needs, influencing their buying behaviour, their wants and desires. We have designed these degrees to focus on the underlying principles of marketing as well as covering up-to-date marketing channels, tools and strategies which you will... Learn about: Operations Management, IT Project Management, Social Media...

...Whether you choose to study on campus, with an Approved Learning Partner or through distance learning, the MBA with Specialism in Marketing adds further depth to your MBA. It allows you to meet very specific career requirements and gain a deeper understanding of the subject. Suitable for: Ideal... Learn about: Public Relations, Marketing Communications, International Marketing...

... of the principles and practice of Marketing and their business applications. The objectives of the course are to:Conduct market researchDefine customers needs, wants and desiresCarry out a SWOT analysisPrepare a marketing planDescribe a range of marketing methodsEvaluate the benefits of using different marketing... Learn about: Market Research, Sales Training...

... that the retail marketing degree is practical and up-to-date with trends in the retail industry... Learn about: Retail Marketing, Quality Training...