Marketing Tools courses Berkshire

...develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product... Learn about: Construct powerful, Anatomy of brands, Brand Architecture...

...either as a digital marketing specialist or a marketer. Learning outcomes Create and/or improve a programme for measuring and improving digital media effectiveness... Learn about: Strategy and Planning, Marketing Strategy, Digital Media...

...How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness. How to use marketing metrics... Learn about: Marketing Strategy, Marketing Processes, Marketing Management...

...the immersion necessary to embed this process in an inspiring and practical way. Marketers who are moving into roles which are increasingly strategic... Learn about: Marketing Techniques, Marketing Strategy, Brand analysis...

...This is an introductory and practical course to introduce the basic elements of marketing planning in your organisation to ensure your early contribution to marketing activity. Explore the main concepts, tools and language used in marketing and most importantly how these should be used to identify... Learn about: Marketing Mix, Marketing Planning, Marketing Strategy...

...the programme and receive individual feedback from the course director. Managing Marketing Communications is an advanced level programme aimed at those in business to business... Learn about: Marketing Processes, Marketing Tools, Marketing Campaigns...

...Creating effective integrated communications ideas and messages. Devising effective targeted media strategies and assessing media options. Setting appropriate... Learn about: Marketing Mix, Marketing Processes, Marketing Tools...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing plan, Marketing Audit, Marketing Tools...

...Learn about new areas of meeting design and event technology. Understand legal issues affecting events. Develop techniques for internal management... Learn about: Marketing Techniques, Marketing plan, Marketing Audit...

...technology and trust Keyword and SEO research. Identifying the existing strengths of your website and how to improve them. Building your own SEO toolbox... Learn about: Marketing Tools, Marketing Strategy, Marketing Planning...

...The B2B buyer has changed over the course of the past decade in how they engage vendors, how they use information and how they decide on purchases; this has in turn disrupted traditional marketing approaches. Every B2B marketer needs to understand today’s business customer be up to date... Learn about: Marketing Management, Buying behaviour, Marketing Communications...

...We will look at each stage of successful content marketing planning and execution using the latest best practice techniques, examples - while highlighting common pitfalls. The course will be highly interactive in nature with a mixture of bespoke presentations, structured exercises, planning... Learn about: Marketing Audit, Marketing plan, Marketing Processes...

...Customer insight is essential for successful NPD, market positioning, market development and competitive strategy. By understanding the type of information needed... Learn about: Marketing Management, Marketing Analysis, Marketing Communications...