Master marketing courses

... necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction. You’ll become a well-rounded manager able to operate globally and across a wide variety of business environments. We’ll give you the theoretical insights and practical relevance... Learn about: Transformational Leadership, Principles of Management, Marketing Management...

... school, you’ll benefit from our teaching, research and business partnerships. You can explore the business context in specific regions and specialise in specific marketing fields or related disciplines. And you can tailor your degree with options including digital marketing, customer relationships... Learn about: Product Development, Marketing Strategy, Global marketing...

...Designed for graduates and practising managers already familiar with basic marketing concepts, our MSc builds on your existing skills to help you develop an advanced understanding of integrated marketing communications within a strategic marketing context and managerial framework... Learn about: Marketing Communications...

... such as international marketing, operations management, global strategy, finance and international human resource management. To help you get the best from your studies, the programme also includes an academic skills module that covers issues such as research methods, presentation skills, group dynamics... Learn about: Marketing Mix, Market Research, Marketing Strategy...

...With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically... Learn about: Marketing Strategy, Marketing Management, Digital marketing strategy...

... can apply your knowledge of theory to their critical business issues. Graduates leave Kingston University's flagship postgraduate marketing degree ready to excel in their marketing careers. Our lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard... Learn about: Marketing Communications, Buyer Behaviour, Marketing Management...

...Designed for graduates and practising managers already familiar with basic marketing concepts, our MSc builds on your existing skills to help you develop an advanced understanding of integrated marketing communications within a strategic marketing context and managerial framework... Learn about: Marketing Communications...

...The MSc International Marketing degree is one of our conversion degrees. As well as welcoming students from business backgrounds, our conversion degrees are also open to students who have not studied business as part of their undergraduate degree. Marketing as a business discipline has changed... Learn about: IT Project Management, Marketing Management, Operations Management...

... such as Forecasting, Data Mining, Marketing Analytics and Marketing Research Methods. Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus, both in teaching and in the 3-month MSc summer projects... Learn about: Marketing Research, Spreadsheet Modelling, Data Mining...

...The MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies. You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on digital marketing and how it integrates into an overall marketing framework... Learn about: Social Media, Customer Relationship Management, Digital Marketing...

...Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, the MSc International Marketing is run and supported by academics and marketing practitioners globally renowned for their expertise... Learn about: International Marketing...

...Our Marketing and Leadership MSc programme has been developed in partnership with CIM Academy, the only Accredited Study Centre owned and run by the Chartered Institute of Marketing (CIM). The programme has been designed to meet the needs of the modern senior marketer. This practical master’s... Learn about: Growth and Innovation, Evaluating Marketing Effectiveness, Value Propositions...

...Our International Marketing MSc will give you a thorough understanding of marketing theories. You will learn how to apply these to real world business challenges. Organisations are becoming increasingly aware of the importance of understanding what their customers want and the necessity to develop... Learn about: Environmental analysis, International Business, Business research...

...Integrate a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. Suitable for: Postgraduates holding Honours degrees in any discipline...

...Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing, the MSc International Marketing is run and supported by academics and marketing practitioners globally renowned for their expertise... Learn about: International Marketing...

...Make the transition into strategic marketing management. Work more cross-functionally at a senior management level. Make a significant contribution to the organisation's corporate and business strategy. Contribute to board decisions. Demonstrate a high level of leadership and influence. Suitable...

..., Quantitative Methods, Competitive and Corporate Strategy, Marketing Principles, Financial Accounting and International Business Environment. Differentiation...

... Marketing is open to graduates or professionals with backgrounds in any discipline looking to work in or, advance within the marketing profession...

...The programme aims to equip the students with the knowledge and practical skills to develop, manage and lead digital marketing activity. The programme will also develop skills to be able to identify where digital marketing fits within the business environment through critical reflection... Learn about: Marketing Management, Marketing Strategy, Marketing Research...

..., our MSM program is ideal for those seeking roles in customer insights, digital marketing, and strategic marketing management... Learn about: Marketing Segmentation, Marketing Communications, Marketing Tools...