Marketing Training London

...measure each element to understand the overall impact and value derived. The course will highlight a number of best practice case studies and provide insight...

...solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone... Learn about: Situational analysis, Marketing Strategy, Channel techniques...

...Develop an understanding of the Total Customer Experience - integrate across channels and beyond the limited online transaction If you are involved...

...approach to communications planning. Use a simple, six-stage approach to planning. Set organisational (business), marketing and communications objectives... Learn about: Communications industry, Communications Planning, Marketing Communications...

...This one-day course fuses advanced online copywriting training with workshop discussion time. Submit work for feedback from an expert on the...

...involved with their business planning and strategy development and/or who have authority to develop and implement marketing plans and strategy... Learn about: Market orientation, Planning Process, Brand Strategy...

...by your competitors to expect more this course supports marketing and commercial professionals in satisfying their customers while also increasing profits...

...media options for B2B Know which social media tools matter to your business and how to exploit them Learn best practice tips for key B2B social channels such as Twitter... Learn about: Media Buying, Social marketing, Media Marketing...

...this course will reveal the most important persuasion techniques needed to move website visitors along effective decision paths for consistently improved conversion...

...plan The 4 stages of customer engagement Channels to be used for acquiring new customers – influencing influencers and social ads Channels to build participation... Learn about: Social media trends, Media Advertising, Media Trends...

...for instance brand managers, digital marketing and campaign managers, agency account handlers, marketing executives and media. Some online experience is beneficial...

...Learning outcomes Knowledge of the terminology and best practice of SEM, SEO and PPC. Judge a search agency/consultant’s abilities. Look for ‘red flags’ for poor quality work... Learn about: Planning Search, Social Media, Google AdWords...

...your organisation can increase the amount of visitors who convert from browsing to shopping. In turn, increasing customer conversions will lead to increased...

...media within your organisation Be able to audit your social media activity so you have clarity on what’s working and what isn’t Have advanced insights... Learn about: Media Trends, Social Worker, Media Studies...

...content owners or editors and specialists in usability, design and analytics. If you are responsible for increasing online leads and sales from a website...

...Ways to improve knowledge management. Lead a fact-based, data-to-insights journey. Work through a critical path to problem definition. Ensuring that you get the insight right... Learn about: Strategy story, Generation process, Strategic value...

...Anyone with a need to analyse and make sense of web analytics data including audience, acquisition, behaviour and conversion metrics Each day is split into four sessions... Learn about: Google Analytics 201, In-bound social media, Event tracking...

...build and execute an effective eCRM programme Learn how to measure and test campaigns Understand how to select digital media channels and plan your campaign... Learn about: Draft plan, Profitable customers, Digital Channels...

...Each day is split into four sessions, separated by a fifteen-minute break in the morning and afternoon, with a one-hour break for lunch. Registration opens... Learn about: Measurement protocol, Extending GTM, Organic Search...

...benefits and principles of good innovation management. NPD process – what’s involved? Step 1: New product strategy Step 2: Idea generation and screening Step 3... Learn about: Idea Generation, Product Development, Product Strategy...