Marketing Communications Courses

... that will allow you to hone your marketing skills and apply them across a variety of industries. You will gain an understanding of what drives consumer behaviour and enables businesses to develop popular products, compelling offers and effective promotional campaigns. If you are interested in how marketers design... Learn about: Direct Marketing, Business Organisation, Digital Economy...

...Learning outcomes Application of the concepts and principles of B2B marketing. Segmentation of your customers and positioning your organisation... Learn about: Marketing Segmentation, Marketing Tools, Marketing Analysis...

...What you will learn Develop a promotion strategy using social media marketing (SMM) You will learn to analyse your product, existing competitors and trends for developing a promotion strategy and a content plan. Create a sustainable connection with a loyal audience You will learn to choose... Learn about: Advertising and Marketing, Photo Editing, Marketing Strategy...

... membership for the duration of the course. You will gain an understanding of both general management functions, including strategy, finance, leadership and organisational behaviour and change management. You will also learn specialist and advanced subjects related to strategic marketing, including strategic... Learn about: Evaluating Marketing Effectiveness, Understanding Customers, Leading with Impact: Organisational Behaviour...

... can apply your knowledge of theory to their critical business issues. Graduates leave Kingston University's flagship postgraduate marketing degree ready to excel in their marketing careers. Our lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard... Learn about: Global Marketing Management, Marketing Management, Marketing Simulation...

...Learning outcomes Strategic marketing defined: a decision-making process for generating a strategic change perspective. What it is, what it involves... Learn about: Marketing Strategy, Marketing Management, Strategic Planning...

...This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation... Learn about: Digital Marketing, Marketing Communications, Marketing Management...

..., interpret and respond to the marketing environment and digital marketing capabilities of an organisation. Develop the practical skills relating to key software deemed important by industry. Carry out independent academic research Work professionally and communicate effectively with colleagues... Learn about: Marketing Strategy, Marketing Research, Marketing Management...

...On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing... Learn about: Consumer Behaviour, Marketing Communications, Marketing Management...

... project, giving you hands-on experience. You don’t need any prior knowledge of business studies or marketing before choosing this subject. You will gain a broad introduction to the subject in your first year and study more specialist subjects in the second year... Learn about: Product Innovation, Global Business, Business and Management...

...: Campaign Manager, Internet Site Manager, Advertising Administrator, Media Relations officer and Marketing Research Specialist. The objective of this program is to provide students with a demonstrable knowledge of marketing and branding principles whilst developing their understanding of web-based marketing... Learn about: Marketing Communications, Marketing Processes, Digital Marketing...

... programme, allowing you to study at a time and place to suit you and you'll combine your knowledge of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions... Learn about: Marketing Segmentation, Marketing Tools, Marketing Communications...

...Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business... Learn about: Marketing Analysis, Marketing Tools, Marketing Processes...

...This course is designed for graduates from any discipline. We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation... Learn about: Services marketing, Marketing Communications, Consumer Behaviour...

..., our MSM program is ideal for those seeking roles in customer insights, digital marketing, and strategic marketing management... Learn about: Marketing Processes, Digital Marketing, Marketing Tools...

... of your own company with colleagues, or work experience in a marketing environment... Learn about: Convergent Media, Consumer Behaviour, Creative Advertising...

... with their marketing in order to better engage, acquire and retain them... Learn about: Marketing Processes, Marketing Planning, Marketing Management...

... course will build on your existing skills through in-depth insights and real-world assignments, taking you from ambitious novice to confident marketing professional... Learn about: Marketing Communications, Marketing Performance, Digital Marketing...

... will gain experience in the design of qualitative and quantitative studies, data analysis, and reporting to inform marketing strategy. As a part-time student, you can complete the GCMR in as few as nine months... Learn about: Marketing Strategy, Data Analytics, Marketing Research...

... relations, sales promotion, sponsorship) and examine new developments in digital media to create effective communications plans. Global Marketing Management – you will broaden your understanding of marketing management principles in business (B2B), consumer (B2C) and non-profit sectors, with a global... Learn about: Marketing Management, Data analysis, Buyer Behaviour...