Marketing Communications Courses

... that will allow you to hone your marketing skills and apply them across a variety of industries. You will gain an understanding of what drives consumer behaviour and enables businesses to develop popular products, compelling offers and effective promotional campaigns. If you are interested in how marketers design... Learn about: Consumer Markets, Direct Marketing, Marketing Communications...

...Learning outcomes Application of the concepts and principles of B2B marketing. Segmentation of your customers and positioning your organisation... Learn about: Marketing Processes, Marketing Analysis, B2B marketing...

...What you will learn Develop a promotion strategy using social media marketing (SMM) You will learn to analyse your product, existing competitors and trends for developing a promotion strategy and a content plan. Create a sustainable connection with a loyal audience You will learn to choose... Learn about: Marketing Strategy, Marketing Tools, Media Marketing...

... membership for the duration of the course. You will gain an understanding of both general management functions, including strategy, finance, leadership and organisational behaviour and change management. You will also learn specialist and advanced subjects related to strategic marketing, including strategic... Learn about: Leading with Impact: Organisational Behaviour, Value Propositions, Marketing Communications...

... can apply your knowledge of theory to their critical business issues. Graduates leave Kingston University's flagship postgraduate marketing degree ready to excel in their marketing careers. Our lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard... Learn about: Marketing Strategy, Strategic Marketing, Marketing Management...

...Learning outcomes Strategic marketing defined: a decision-making process for generating a strategic change perspective. What it is, what it involves... Learn about: Marketing Management, Marketing Strategy, Strategic Planning...

...This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation... Learn about: Marketing Communications, Marketing Management, Digital Marketing...

..., interpret and respond to the marketing environment and digital marketing capabilities of an organisation. Develop the practical skills relating to key software deemed important by industry. Carry out independent academic research Work professionally and communicate effectively with colleagues... Learn about: Marketing Research, Marketing Communications, Marketing Strategy...

...On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing... Learn about: Research and strategic marketing, Consumer Behaviour, Global marketing...

... project, giving you hands-on experience. You don’t need any prior knowledge of business studies or marketing before choosing this subject. You will gain a broad introduction to the subject in your first year and study more specialist subjects in the second year... Learn about: Product Innovation, Global Business, Marketing Planning...

... technologies. This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enrol in the program today to see what you can achieve. This Diploma in Digital Marketing Co-op program will provide you with a number of skills that... Learn about: Marketing Communications, Digital Marketing, Marketing Strategy...

... programme, allowing you to study at a time and place to suit you and you'll combine your knowledge of marketing by exploring the key areas of this discipline, helping you to make more informed and strategic decisions... Learn about: Marketing Processes, Strategic Marketing, Marketing Planning...

...Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business... Learn about: Digital Marketing, Marketing Tools, Marketing Strategy...

...This course is designed for graduates from any discipline. We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation... Learn about: Marketing in Society, Marketing Communications, Global marketing...

..., our MSM program is ideal for those seeking roles in customer insights, digital marketing, and strategic marketing management... Learn about: Marketing Tools, Marketing Processes, Marketing Communications...

... of your own company with colleagues, or work experience in a marketing environment... Learn about: Marketing Advertising, Social Media Monitoring, Business Project...

... with their marketing in order to better engage, acquire and retain them... Learn about: Marketing Communications, Buying behaviour, Marketing Strategy...

... course will build on your existing skills through in-depth insights and real-world assignments, taking you from ambitious novice to confident marketing professional... Learn about: Marketing Processes, Digital Marketing, Marketing Segmentation...

... will gain experience in the design of qualitative and quantitative studies, data analysis, and reporting to inform marketing strategy. As a part-time student, you can complete the GCMR in as few as nine months... Learn about: Data Analytics, Marketing Segmentation, Marketing Tools...

... relations, sales promotion, sponsorship) and examine new developments in digital media to create effective communications plans. Global Marketing Management – you will broaden your understanding of marketing management principles in business (B2B), consumer (B2C) and non-profit sectors, with a global... Learn about: Brand Management, Marketing Communications, Data analysis...