Marketing Strategy courses Berkshire

...the immersion necessary to embed this process in an inspiring and practical way. Marketers who are moving into roles which are increasingly strategic... Learn about: Brand analysis, Marketing Mix, Marketing Campaigns...

...are stealing the advantage. This one day course will show you how mobile marketing can support your marketing goals and objectives, whether its websites... Learn about: Traditional Marketing, Mobile marketing plan, Marketing Strategy...

... frameworks and practical insights into how content marketing can deliver measurable contributions to commercial and strategic goals... Learn about: Marketing Audit, Marketing plan, Marketing Techniques...

...either as a digital marketing specialist or a marketer. Learning outcomes Create and/or improve a programme for measuring and improving digital media effectiveness... Learn about: Digital Media, Marketing Strategy, Google AdWords...

...develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product... Learn about: Anatomy of brands, Brand Architecture, Construct powerful...

...How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness. How to use marketing metrics... Learn about: Marketing Management, Marketing Processes, Marketing Tools...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Partnerships marketing, Marketing Campaigns, Marketing Techniques...

... market opportunities for business development. Crucially, the content will address a practical approach to marketing and marketing planning and how to write a marketing plan and marketing communications plan for your own organisation and other practical advice... Learn about: Marketing Communications, Marketing Planning, Marketing Audit...

...solid knowledge of digital marketing, its key channels and experience of implementing these techniques. This is an excellent follow up course for anyone... Learn about: Channel techniques, Digital Marketing, Situational analysis...

...the programme and receive individual feedback from the course director. Managing Marketing Communications is an advanced level programme aimed at those in business to business... Learn about: Marketing Techniques, Marketing Strategy, Marketing Processes...

...Creating effective integrated communications ideas and messages. Devising effective targeted media strategies and assessing media options. Setting appropriate... Learn about: Marketing Processes, Marketing Communications, Marketing plan...

...Learn about new areas of meeting design and event technology. Understand legal issues affecting events. Develop techniques for internal management... Learn about: Marketing plan, Marketing Strategy, Marketing Techniques...

...technology and trust Keyword and SEO research. Identifying the existing strengths of your website and how to improve them. Building your own SEO toolbox... Learn about: Marketing Strategy, Marketing Tools, Marketing Planning...

... with their marketing in order to better engage, acquire and retain them... Learn about: Marketing Strategy, Marketing Processes, Marketing Communications...

...A fresh and detailed understanding and interpretation of customer and market data will provide the support needed to develop business strategy. Customer insight is essential for successful NPD, market positioning, market development and competitive strategy. By understanding the type of information... Learn about: Marketing Management, Marketing Segmentation, Marketing Strategy...

...as qualifying training for all their product managers to ensure that best practice is applied consistently. Learning outcomes Use razor sharp analysis... Learn about: Product portfolio, Market plan, Product plans...