Sales and Marketing courses Hammersmith

...Evaluate critically the arguments that strategy and structure have a more complex relationship than that suggested by the early strengths. Understand...

...Product levels Classifying products Product range, line, and mix Product lifecycles Development propositions for products and services Service development... Learn about: Classifying products, Product range, Product levels...

...Outline the nature and limitations of the implementation process. Understand the way that the objectives, tasks and timing are implemented. Describe... Learn about: Resource Allocation, Strategy planning, Strategic Management...

...Boards of directors of non-profit organisations... Learn about: Strategic Planning...

...Upon completion of this course, you will be able to understand: Principles of market segmentation and the STP process. The characteristics and differences... Learn about: STP process, Consumer Markets, Segmentation limitations...

...The distinction between editorial and advertising approaches to media placement. Media relations from media and political perspectives. Media relations practice... Learn about: Media Advertising, Public Relations, Media planning...

...of living in a‘brand society’. Key concepts of corporate image, reputation and identity. The process of reputation management (corporate branding)... Learn about: Inpublic relations, Corporate Identity, Reputation and Identity...

...Concepts of community involvement, corporate social responsibility and cause-related marketing. Key principles of community relationship building and... Learn about: Media Relations, Corporate Image, Communication Training...

...You will learn about the key factors affecting the development of corporate governance codes; the main developments in corporate governance codes... Learn about: Corporate Governance, Agency Theory, Corporate Finance...

...you will be able to understand the context within which contemporary CSR has flourished; the different perspectives on and definitions of... Learn about: Corporate Governance, Corporate Law, Financial Training...

...The origins of socially responsible investment. The different approaches that may be used for socially responsible (ethical) investment. The role of institutional... Learn about: Corporate Governance, Corporate planning...

...structure to implement its strategy. The special considerations that apply when seeking innovatory strategies. Heads of organisations, chief officers... Learn about: Strategic Business Management, Strategy Development, Strategic Planning...

...codes Cadbury Report (1992) OECD Principles of Corporate Governance (1999) as revised (2004) Development of Corporate Governance Codes – Part 2 World Bank... Learn about: Corporate Law, World Bank, Governance Codes...

...some of the more challenging aspects of corporate governance in the 21st century. Professionals, practitioners, and management. Those employed in the corporate... Learn about: Agency Theory, Corporate Governance, Corporate Financing...

...Target audience Public service heads, managers, and those who work in some capacity with the public sector. Those employed within the public sector charged... Learn about: Capacity planning, Public Sector, Capacity Management...

...and crisis Negative aspects of charisma Transformational leadership Learning outcomes Upon completion of this course, you will: Understand the development... Learn about: Attribution theory, Transformational Leadership, Leadership behaviours...

...Target audience Chief Communications Officers Public relations and communications directors, managers, practitioners and staff. Corporate Communication... Learn about: Organisational context, Public Relations, Organisational Structures...

...Unitary board versus dual board Role, duties, and responsibilities Chief executive officer (CEO), chairperson, senior independent director, and company... Learn about: Corporate Governance...

...elements of directors’ remuneration Role of the remuneration committee and remuneration consultants Performance measures Remuneration of non-executive... Learn about: Performance Measures, Corporate Governance, Remuneration debate...

...shareholders, and other stakeholders, and to the wider business community... Learn about: Stakeholder groups, Corporate Governance, Board Members...