Sales and Marketing training Cookham

...strategic marketing models Align B2B digital marketing strategy with business and sales objectives Empower and support sales through B2B social and digital... Learn about: B2B digital, B2B digital marketing, Digital Sales...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Presentation Skills, Sales Training, Closing Skills...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Sales Management, Forecast sales, Management pitfalls...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Digital Marketing, Marketing Processes, Marketing Strategy...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Campaigns, Marketing Strategy, Marketing Strategies...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing Processes, Marketing Strategy, Marketing plan...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Communications, Marketing Campaigns, Marketing Tools...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Marketing Audit, Marketing Strategy, Marketing Techniques...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Digital Media, Digital marketing strategy, Marketing Strategy...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Tools, Marketing Segmentation, Marketing Planning...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Marketing budget, Social Media, Marketing Dashboard...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Brand Architecture, Construct powerful, Marketing Planning...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Channel techniques, Situational analysis, Social Media...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Planning Process, Brand promise, Marketing plan...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Account plan, Account management role, Management role...

...Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight... Learn about: Strategy story, Strategic value, Generation process...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Supply Chain Management, Channel partners, Channel development...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: Digital Channels, Customers’ behaviours, Draft plan...

...Evaluate and measure the effectiveness of propositions, both internally and externally. Develop an understanding of, and the skills relating... Learn about: Customer engagement, Customer and market, Customer Manager...