Sales and Marketing training Cookham

...strategic marketing models Align B2B digital marketing strategy with business and sales objectives Empower and support sales through B2B social and digital... Learn about: B2B digital, Sales Training, Digital Marketing...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Presentation Skills, Sales Training, Listening Skills...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Team Training, Boost performance, Forecast sales...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Segmentation, Marketing Strategy, Digital Marketing...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Processes, Marketing Campaigns, Marketing Tools...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing Campaigns, Marketing plan, Marketing Strategy...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Techniques, Marketing Campaigns, Marketing Mix...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Marketing Processes, Marketing Mix, Marketing Audit...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Email Marketing, Digital Marketing, Marketing Strategy...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Processes, Marketing Segmentation, Marketing Strategy...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Market activities, Marketing Dashboard, Marketing Metrics...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Anatomy of brands, Marketing Analysis, Construct powerful...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Social Media, Marketing Strategy, Channel techniques...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Market orientation, Marketing plan, Brand Strategy...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Management role, Account relationship, Analysis Tools...

...Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight... Learn about: Strategic value, Generation process, Strategy story...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel partners, Channel development, Supply Chain Management...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: Customers’ behaviours, Profitable customers, Digital Environment...

...Evaluate and measure the effectiveness of propositions, both internally and externally. Develop an understanding of, and the skills relating... Learn about: Customer Experience, Customer Manager, Customer and market...