Sales and Marketing training Cookham

...strategic marketing models Align B2B digital marketing strategy with business and sales objectives Empower and support sales through B2B social and digital... Learn about: B2B digital, Marketing Strategies, Strategic Marketing...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Closing Skills, Presentation Skills, Sales Training...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Forecast sales, Sales Management, Management level...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Management, Marketing Segmentation, Marketing Planning...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Mix, Marketing Strategies, Marketing Tools...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing Processes, Marketing Mix, Marketing Campaigns...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Strategy, Marketing Mix, Marketing Campaigns...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Marketing Tools, Marketing Strategy, Brand analysis...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Marketing Strategy, Email Marketing, Google AdWords...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Segmentation, Marketing Communications, Marketing Analysis...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Marketing Plans, ‘marketing optimisation, Marketing budget...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Anatomy of brands, Construct powerful, Marketing Strategy...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Social Media, Digital Marketing, Situational analysis...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Marketing Planning, Planning Process, Aligning strategic...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Key Account Management, Analysis Tools, Management role...

...Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight... Learn about: Strategy story, Strategic value, Generation process...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel development, Channel partners, Supply Chain...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: CRM programme, Digital Environment, Profitable customers...

...Evaluate and measure the effectiveness of propositions, both internally and externally. Develop an understanding of, and the skills relating... Learn about: Customer Care, Customer and market, Customer Experience...