Sales and Marketing training Cookham

...strategic marketing models Align B2B digital marketing strategy with business and sales objectives Empower and support sales through B2B social and digital... Learn about: B2B digital, B2B digital marketing, Sales Training...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Listening Skills, Closing Skills, Selling Products...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Team Training, Management level, Forecast sales...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Tools, Marketing Processes, Marketing Segmentation...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing plan, Partnerships marketing, Marketing Mix...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing Strategy, Marketing Campaigns, Marketing Mix...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Tools, Marketing plan, Marketing Processes...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Marketing Campaigns, Marketing plan, Marketing Techniques...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Marketing Tools, Digital Marketing, Digital Media...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Planning, Marketing Segmentation, Marketing Analysis...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Marketing Investment, ‘marketing optimisation, Marketing Metrics...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Brand Architecture, Marketing Analysis, Construct powerful...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Situational analysis, Social Media, Marketing Strategy...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Brand Strategy, Brand promise, Planning Process...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Key accounts, Account plan, Account relationship...

...Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight... Learn about: Strategic value, Strategy story, Generation process...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel development, Supply Chain Management, Supply Chain...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: CRM programme, Draft plan, Digital Environment...

...Evaluate and measure the effectiveness of propositions, both internally and externally. Develop an understanding of, and the skills relating... Learn about: Customer Manager, Customer Care, Customer Retention...