Sales and Marketing training Cookham

...strategic marketing models Align B2B digital marketing strategy with business and sales objectives Empower and support sales through B2B social and digital... Learn about: Sales Training, B2B digital marketing, Marketing Strategies...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Selling Products, Closing Skills, Sales Techniques...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Sales Training, Forecast sales, Sales Management...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Strategy, Marketing Processes, Marketing Communications...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Mix, Marketing Audit, Marketing plan...

...Set clear communications objectives. Construct a strategy that is in line with corporate strategy, marketing strategy and your brand. Define the right... Learn about: Marketing Campaigns, Marketing Strategy, Marketing Techniques...

...Getting to truly understand what makes the difference in great marketing communications is vital. This masterclass will help provide you with a clear focus on the planning... Learn about: Marketing Audit, Marketing Communications, Marketing Processes...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Marketing Strategy, Marketing Mix, Marketing Campaigns...

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Digital Marketing, Digital Media, Marketing Tools...

...an interpretation relevant to your own organisation. Learn to draw on a wide variety of sources of information to create insight. Review existing information... Learn about: Marketing Management, Marketing Communications, Marketing Segmentation...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Marketing Dashboard, Social Media, Marketing Metrics...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Brand Architecture, Marketing Tools, Anatomy of brands...

...This masterclass will help those with a good knowledge of digital marketing take their skills and knowledge to the next level. Focusing on advanced techniques and strategy... Learn about: Channel techniques, Situational analysis, Marketing Strategy...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Planning Process, Aligning strategic, Brand promise...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Account management role, Key Account Management, Account relationship...

...Insights can be elusive and even the best ones can get lost when it comes time to do your strategy. This course will help you harness the essence of the insight... Learn about: Strategy story, Generation process, Strategic value...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel partners, Supply Chain, Supply Chain Management...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: Draft plan, Profitable customers, Digital Channels...

...Evaluate and measure the effectiveness of propositions, both internally and externally. Develop an understanding of, and the skills relating... Learn about: Customer Experience, Customer Care, Customer engagement...