Marketing Communications Training

...This is an introductory and practical course to introduce the basic elements of marketing planning in your organisation to ensure your early contribution to marketing activity. Explore the main concepts, tools and language used in marketing and most importantly how these should be used to identify... Learn about: Marketing Tools, Marketing Audit, Marketing Strategy...

...objections Measuring impact and results Auditing and reviewing CSR performance Reporting on CSR 5) Changing the Organization to include CSR Developing... Learn about: Marketing Strategy, Corporate Governance, Sustainability standards...

...Digital Growth Marketing looks at engaging the whole of the funnel- including what happens when users look at ads, arrive on your site, interact, engage, convert…and beyond... Learn about: Marketing Strategy, Marketing Tools, Marketing Processes...

... approach best termed “reputation management”. Emphasis is placed on how organizational, brand and managerial communications can be developed so that a consistent, values-based approach is achieved, which can be aligned with brand strategy. One of the principal messages of the course is how practitioners... Learn about: Marketing Communications, Corporate Social Responsibility, Reputation Management...

...Learning outcomes Application of the concepts and principles of B2B marketing. Segmentation of your customers and positioning your organisation... Learn about: Marketing Segmentation, Marketing Communications, Marketing Planning...

... for CSR Audit an existing CSR initiative Understand Internal Communications Suitability – Who should attend? This training course is suitable... Learn about: Corporate Social Responsibility, Corporate Communications, Corporate Reputation...

...Learning outcomes Strategic marketing defined: a decision-making process for generating a strategic change perspective. What it is, what it involves... Learn about: Marketing Tools, Marketing Processes, Strategic Management...

...Communicating the plan Piloting the plan Overcoming objections Measuring impact and results Auditing and reviewing CSR performance Reporting on CSR... Learn about: Risk Assessment, Marketing Communications, Corporate Social Responsbility...

...Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business... Learn about: Marketing Strategy, Marketing Management, Marketing Tools...

... Data Protection laws and the EU GDPR Examples of data sets, access rights to particular data, and specific rights Marketing obligations and probable... Learn about: Data Collection, Corporate Communications, Corporate Design...

...It will show delegates how to use SEM tactics to win new customers, remarket to existing customers and to create profitable and sustainable online business. This workshop follows on from our introductory Search Engine Marketing (SEM) course (1157)... Learn about: Marketing Management, Marketing Segmentation, Marketing Processes...

... marketing practice... Learn about: Marketing Planning, Marketing Strategy, Public Sector...

...Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data in direct marketing. The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. It comes... Learn about: Marketing Management, Marketing Tools, Direct Marketing...

...All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people buy things must improve our chances of commercial success. Behavioural economics offers a more scientifically robust and accessible model for understanding the basis... Learn about: Marketing Processes, Marketing Tools, Marketing Communications...

...Business to business product managers are expected to take the lead and guide their organisation in the market. To succeed, they rely on the co-operation of sales, R&D, marketing communications and other departments. So they have to think strategically and have a credible plan... Learn about: Sales Training, Marketing Communications, Marketing plan...

...desk research skills in locating online sources, but it is important to understand how best to ‘capture’ the needs, perceptions, experiences and expectations of customers... Learn about: Marketing Strategy, Marketing Tools, Marketing Communications...

... needed, how it can be collected and how then to use it, the organisation can develop a customer focused marketing strategy... Learn about: Marketing Tools, Marketing Analysis, Marketing Communications...

...Product managers are responsible for end to end management of their products from short term profitability to long term sustainability. To achieve this product managers need to be all-rounders able to devise marketing plans and metrics and manage their portfolios effectively... Learn about: Marketing Strategy, Marketing Communications, Sharp analysis...

... and technical skills of the laws and regulations that shape marketing in the 21st century... Learn about: Marketing Communications, Lead generating, Marketing Campaigns...

...This course is for people who have used social channels, but want to develop an integrated plan, through a mix of seminar and practical exercises. This course is not designed as a follow on to Social Media Marketing courses... Learn about: Marketing Tools, Media Buying, Marketing Strategy...