Marketing Communications Training

...This is an introductory and practical course to introduce the basic elements of marketing planning in your organisation to ensure your early contribution to marketing activity. Explore the main concepts, tools and language used in marketing and most importantly how these should be used to identify... Learn about: Marketing plan, Marketing Planning, Marketing Mix...

...objections Measuring impact and results Auditing and reviewing CSR performance Reporting on CSR 5) Changing the Organization to include CSR Developing... Learn about: Corporate Social Responsibility, Corporate Communications, Corporate Governance...

...Digital Growth Marketing looks at engaging the whole of the funnel- including what happens when users look at ads, arrive on your site, interact, engage, convert…and beyond... Learn about: Marketing Strategy, Marketing Processes, Web analytics...

... approach best termed “reputation management”. Emphasis is placed on how organizational, brand and managerial communications can be developed so that a consistent, values-based approach is achieved, which can be aligned with brand strategy. One of the principal messages of the course is how practitioners... Learn about: Strategic Management, PR training, Corporate Social Responsibility...

...Learning outcomes Application of the concepts and principles of B2B marketing. Segmentation of your customers and positioning your organisation... Learn about: Marketing Strategy, Marketing Analysis, B2B marketing...

... for CSR Audit an existing CSR initiative Understand Internal Communications Suitability – Who should attend? This training course is suitable... Learn about: Corporate Strategy, Marketing Communications, Corporate Social Responsibility...

...Learning outcomes Strategic marketing defined: a decision-making process for generating a strategic change perspective. What it is, what it involves... Learn about: Marketing Management, Marketing Tools, Marketing Strategy...

...Communicating the plan Piloting the plan Overcoming objections Measuring impact and results Auditing and reviewing CSR performance Reporting on CSR... Learn about: Corporate Social Responsibility, Risk Assessment, Corporate Social Responsbility...

...Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business... Learn about: Marketing Analysis, Marketing Tools, Marketing Processes...

... Data Protection laws and the EU GDPR Examples of data sets, access rights to particular data, and specific rights Marketing obligations and probable... Learn about: Corporate Communications, Corporate Design, Data Collection...

...It will show delegates how to use SEM tactics to win new customers, remarket to existing customers and to create profitable and sustainable online business. This workshop follows on from our introductory Search Engine Marketing (SEM) course (1157)... Learn about: Marketing Segmentation, Marketing Planning, Marketing Analysis...

... marketing practice... Learn about: Public Sector, Marketing Management, Marketing Segmentation...

...Now, more so than at any time before, marketers need to understand how to achieve the lawful, profitable and ethical use of personal data in direct marketing. The General Data Protection Regulation (GDPR) is one of the most important pieces of legislation to affect marketers, globally. It comes... Learn about: Marketing Processes, Marketing Communications, Marketing Analysis...

...All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people buy things must improve our chances of commercial success. Behavioural economics offers a more scientifically robust and accessible model for understanding the basis... Learn about: Marketing Strategy, Marketing Planning, Marketing Processes...

...Business to business product managers are expected to take the lead and guide their organisation in the market. To succeed, they rely on the co-operation of sales, R&D, marketing communications and other departments. So they have to think strategically and have a credible plan... Learn about: Marketing Communications, Marketing plan, B2B product...

...desk research skills in locating online sources, but it is important to understand how best to ‘capture’ the needs, perceptions, experiences and expectations of customers... Learn about: Marketing Strategy, Marketing Planning, Marketing Processes...

... needed, how it can be collected and how then to use it, the organisation can develop a customer focused marketing strategy... Learn about: Marketing Segmentation, Marketing Strategy, Marketing Analysis...

...Product managers are responsible for end to end management of their products from short term profitability to long term sustainability. To achieve this product managers need to be all-rounders able to devise marketing plans and metrics and manage their portfolios effectively... Learn about: Sharp analysis, Market plan, Product plans...

... and technical skills of the laws and regulations that shape marketing in the 21st century... Learn about: IT Law, Lead generating, Marketing Campaigns...

...This course is for people who have used social channels, but want to develop an integrated plan, through a mix of seminar and practical exercises. This course is not designed as a follow on to Social Media Marketing courses... Learn about: Marketing Communications, Social Media, Marketing Management...