The Chartered Institute of Marketing courses

...teams and an innovative culture supported by senior management Assessment of organisational performance and action planning to improve NPD in delegates own organisations... Learn about: Product Strategy, New Product Development, Good innovation...

...Learning outcomes Construct a B2B product marketing plan. Align the plan with company strategy. Establish product market priorities. Define positioning strategy... Learn about: Marketing Communications, Marketing plan, B2B product...

...a fundamentally different way and how to implement against it. This course will touch all aspects of business, so all those who work in marketing... Learn about: Marketing Tools, Marketing Strategy, Marketing Planning...

...direct mail, public relations and sales promotion, as well as personal selling. Capitalise on the full potential of electronic media in a marketing communications context... Learn about: Marketing Strategy, Marketing Management, Marketing Analysis...

...with a process that keeps the project team on track and motivated whilst meeting stakeholder expectations.This course focuses on, not only, the project... Learn about: Team Training, Project Managers, Project Scope...

...Use your - and your company’s - time more efficiently... Learn about: Story Telling...

...This knowledge of marketing principles can be used to support your future career development... Learn about: Marketing Tools, Marketing plan, Marketing Audit...

...Learning outcomes Create metrics-oriented brand/marketing plans. Undertake market research to establish brand positioning and track performance... Learn about: Marketing Plans, Marketing Tools, Marketing Mix...

...understand the critical importance of measuring and evaluating their marketing activities and expenditure, and are ready to invest some time and brainpower... Learn about: Marketing Investment, ‘marketing optimisation, Social Media...

...managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management... Learn about: Product Packaging, Product plans, Product Management...

...The critical effect of brand champions. Traditions, events and anniversaries. The brands environmental and physical manifestation. Understanding the importance... Learn about: Brand Strategy, Brand Architecture, Sensory branding...

...Motivational programmes and techniques for channel partners and their staff. Develop and agree clear account plans for partners. Evaluation using reporting and feedback standards... Learn about: Supply Chain, Channel partners, Channel development...

...of your website usage. A deeper understanding of tracking specific goals and events for brand awareness, e-commerce, lead generation, publishers and customer support... Learn about: Google AdWords, Customer support, Lead Generation...

...contribution to business goals and how to justify the investment. Learning outcomes Sales appointments or selling products on the phone. The psychology... Learn about: Sales Techniques, Presentation Skills, Closing Skills...

...an important role in content marketing How to measure and evaluate the impact of content marketing The role of content in search marketing How to go about... Learn about: Social Media, Marketing plays, Marketing Planning...

...tools and techniques to achieve this. The programme includes mentoring and clinic sessions, ensuring delegates have the confidence and support to instigate... Learn about: Aligning strategic, Brand Strategy, Marketing Planning...

...and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups... Learn about: Brand Management, Brand planning process, Brand name...

...Anyone who needs to manage the copy-stream more effectively. Teams who’d like their copy to resonate both internally and externally... Learn about: Copy techniques, Copywriting skill, Copy productively...

...for this course. Learning outcomes The key components of marketing orientation. Vision, mission, values, brand analysis. Situation analysis... Learn about: Marketing plan, Marketing Campaigns, Marketing Tools...

...Delegates will be given the tools and know-how to measure their social media effectiveness, research their audience’s needs and behaviour, and understand... Learn about: Social media activity, Social marketing, Media Trends...