The Chartered Institute of Marketing courses

...Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay competitive... Learn about: Idea Generation, Product Development, Product Strategy...

...R&D, marketing communications and other departments. So they have to think strategically and have a credible plan. This programme gives product managers the tools... Learn about: Marketing Communications, Sales Training, Product Management...

...concepts such as choice architecture, heuristics, anchoring, priming and other such cognitive biases will be clearly explained and collaboratively applied Specifically... Learn about: Marketing Communications, Marketing Tools, Marketing Processes...

...exists between marketers and external partners such as advertising and PR agencies. People who are new to the world of marketing communications and... Learn about: Marketing Management, Communication Training, Marketing Analysis...

...Set up rigorous devices for controlling the project life cycle, leaving maximum freedom for the creative marketing process to continue. Understand... Learn about: Team Training, Project leader, Project Scope...

...Use your - and your company’s - time more efficiently... Learn about: Story Telling...

...more to the marketing strategy, this is the workshop for you. Directors and managers of smaller firms will gain an insight into the value of marketing for their situation... Learn about: Marketing Mix, Marketing Techniques, Marketing Strategy...

...using both traditional and ‘state-of-the-art’ brand metrics and analytics. Determine brand value (including ISO10668 standard). Justify... Learn about: Marketing Plans, Marketing plan, Marketing Tools...

...and tactical marketing (mix) activities – including digital/social media metrics and analytics. Create a ‘Marketing Dashboard’ or ‘Scorecard’ to focus... Learn about: Marketing Metrics, Marketing Dashboard, ‘marketing optimisation...

...To help product managers become more successful in their roles by introducing them to a framework for product management – the role; the key tasks and... Learn about: Product Materials, Product Development, Product portfolio...

...to established enterprises. Learning outcomes What are touchpoints? Understanding brand strategy. How values drive the brand experience. How employees... Learn about: Brand planning process, Sensory branding, Branding skill...

...and emerging types of channel. Use developments in supply chain management for mutual benefit. Determine selection criteria for channel partners using templates... Learn about: Supply Chain Management, Channel development, Channel partners...

...To get the full benefit of the course, Administrator access to your Google Analytics account is preferred to fully participate in the course. Learning... Learn about: Google analytics, Lead Generation, Customer support...

...contribution to business goals and how to justify the investment. Learning outcomes Sales appointments or selling products on the phone. The psychology... Learn about: Closing Skills, Selling Products, Presentation Skills...

...engagement in content development Understand the role that content marketing plays in owned, paid and earned media How social media and blogging plays... Learn about: Content Development, Marketing plays, Social Media...

...involved with their business planning and strategy development and/or who have authority to develop and implement marketing plans and strategy... Learn about: Marketing plan, Aligning strategic, Marketing Planning...

...This course covers brand identity from creative brief through implementation to brand guardianship. Delegates will consider how each element of the identity... Learn about: Brand Management, Brand Strategy, Brand Architecture...

...Insights about copy techniques, tone of voice; effective communications. Managing copy, managing agencies, effectively helping colleagues. ‘Instant’ wins... Learn about: Tone of voice, Copywriting skill, Develop copy...

...Marketers everywhere are seeking to raise the awareness of marketing as a vital strategic discipline within their enterprises. For this to happen... Learn about: Marketing Techniques, Brand analysis, Marketing Tools...

...Twitter, YouTube, Instagram, Pinterest and LinkedIn) and want to focus on how to get more out of them. Learning outcomes Understand the importance of social... Learn about: Media Marketing, Social marketing, Media Studies...