The Chartered Institute of Marketing courses

...teams and an innovative culture supported by senior management Assessment of organisational performance and action planning to improve NPD in delegates own organisations... Learn about: Product Strategy, Product Development, Idea Generation...

...Define price and avoid price-competition. Brief marketing communications. Measure and control a plan. Win support of the sales teams... Learn about: B2B product, Marketing Communications, Sales Training...

...whose role involves exploring or affecting decision–making, both B2C and B2B. Learning outcomes Replace the old faulty, if seductive, model of the rational consumer... Learn about: Marketing Planning, Marketing Tools, Economics Science...

...and have the ability to analyse the marcoms mix that best suits your own organisation. You will also learn how to manage and enhance the relationship... Learn about: Communication Training, Communications messages, Marketing Analysis...

...Work to deadlines and deliver within budget and on time. Motivate individual team members and gain their buy-in. Build project team understanding and manage team dynamics... Learn about: Team Training, Project leader, Life Cycle...

...Have you ever wanted to create presentations that are more effective, compelling, insightful and actionable? This course shows you how to move beyond... Learn about: Story Telling...

...This knowledge of marketing principles can be used to support your future career development... Learn about: Marketing Techniques, Marketing Strategy, Marketing plan...

...Conduct a comprehensive ‘brand audit’. Design appropriate brand and related marketing metrics (using take-away template). Avoid common metric design... Learn about: Marketing Audit, Marketing Techniques, Marketing Mix...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Market activities, Marketing Plans, Marketing Dashboard...

...Analyse a portfolio of products and understand the role of your product in its portfolio. Clarify your role and responsibilities... Learn about: Product portfolio, Product Packaging, Product Analysis...

...How employees and external audiences influence the brand experience. How sensory branding: sight, sound, touch, taste and smell, delivers emotive experiences... Learn about: Branding skill, Brand planning process, Brand Strategy...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel partners, Supply Chain Management, Channel development...

...to improve insights for your teams. Learn how to use advanced filters, know when to apply them and combine these filters with profiles to get greater understanding... Learn about: Google analytics, Customer support, Lead Generation...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Selling Products, Presentation Skills, Sales Training...

...but needs to understand the benefits, how to create the content, distribution techniques and measurement. Once understood, they will be able to apply... Learn about: Content Marketing, Social Media, Marketing Planning...

...Today’s changing business environment drives the continual search for competitive advantage, and this workshop is designed to provide delegates with the knowledge... Learn about: Planning Process, Market orientation, Marketing Planning...

...contributes to the brands perception: name, strapline, logo, mascots, colour, typography and aesthetics. This is a creative and inspirational course... Learn about: Brand planning process, Brand name, Core elements...

...Insights about copy techniques, tone of voice; effective communications. Managing copy, managing agencies, effectively helping colleagues. ‘Instant’ wins... Learn about: Develop copy, Copy techniques, Copywriting skill...

...selecting the best targets. Positioning our offerings, using positioning maps and strategy canvases. Tactics: The 7 elements of the Marketing... Learn about: Marketing Mix, Marketing Techniques, Marketing Campaigns...

...and understand the changes they need to make to their messages and delivery in order to convert their fans and followers into enquiries, leads... Learn about: Media Marketing, Media Studies, Social Worker...