The Chartered Institute of Marketing courses

...that growth opportunities are not missed. However extensive research indicates that failure rates in this area are high. Through contemporary examples... Learn about: New Product Development, Product Development, Good innovation...

...Segment and profile customers. Identify decision-makers and become a preferred supplier. Construct the right marketing mix. Create sustainable and profitable... Learn about: Sales Training, B2B product, Product Management...

...a fundamentally different way and how to implement against it. This course will touch all aspects of business, so all those who work in marketing... Learn about: Marketing Communications, Marketing Tools, Marketing Strategy...

...Following this one day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professional marketers... Learn about: Marketing Strategy, Communications messages, Marketing Analysis...

...with a process that keeps the project team on track and motivated whilst meeting stakeholder expectations.This course focuses on, not only, the project... Learn about: Life Cycle, Project Managers, Project leader...

...Have you ever wanted to create presentations that are more effective, compelling, insightful and actionable? This course shows you how to move beyond... Learn about: Story Telling...

...Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users... Learn about: Marketing Audit, Marketing Techniques, Marketing Campaigns...

...social media ‘sentiment’… Create a ‘Brand Dashboard/Scorecard’. Establish links between brand, marketing activities, organisational performance and results... Learn about: Marketing Audit, Marketing Tools, Marketing Processes...

...Learning outcomes Design appropriate marketing metrics, with relevant formulae. How to calculate ROI/ROMI (Return on Marketing Investment). Establish links (statistical)... Learn about: Market activities, Marketing Plans, Social Media...

...the key tasks and processes they should use and guidelines for product managers to manage themselves and their development. This workshop provides an overview... Learn about: Product Packaging, Product Strategy, Product plan...

...to established enterprises. Learning outcomes What are touchpoints? Understanding brand strategy. How values drive the brand experience. How employees... Learn about: Brand Architecture, Brand Management, Sensory branding...

...and emerging types of channel. Use developments in supply chain management for mutual benefit. Determine selection criteria for channel partners using templates... Learn about: Supply Chain, Supply Chain Management, Channel development...

...Analytics on a regular (weekly at least) basis for reporting and analysis or you will have attended our introductory Google Analytics course... Learn about: Google analytics, Google AdWords, Lead Generation...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Closing Skills, Listening Skills, Presentation Skills...

...building your content plan How to decide who should develop your content and which channels to use to share... Learn about: Marketing plays, Marketing Planning, Content Marketing...

...The strategic marketing planning process. Aligning strategic, operational and tactical level plans. The challenges of segmentation in both B2B and B2C organisations... Learn about: Planning Process, Marketing plan, Market orientation...

...in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications... Learn about: Core elements, Brand Identity, Brand Management...

...Insights about copy techniques, tone of voice; effective communications. Managing copy, managing agencies, effectively helping colleagues. ‘Instant’ wins... Learn about: Copy productively, Copy techniques, Managing copy...

...the immersion necessary to embed this process in an inspiring and practical way. Marketers who are moving into roles which are increasingly strategic... Learn about: Brand analysis, Marketing plan, Marketing Strategy...

...and sales. The purpose of this course is to enable marketers to plan social media activities that are results focused and that generate return on investment (ROI)... Learn about: Social Media, Social Worker, Media Trends...