The Chartered Institute of Marketing courses

...become involved in the development of new products (goods and services) and the innovation process within their organisation. Learning outcomes Learn the definitions... Learn about: Good innovation, New Product Development, Product Strategy...

...principles and confidence to succeed in their role. The programme is specifically for business to business product managers from a technical or sales background... Learn about: Marketing plan, Product Management, B2B product...

...with one that is more in line with cutting–edge thinking about the emotional and social triggers that underlie behavioural change This will affect how... Learn about: Economics Science, Marketing Strategy, Marketing Processes...

...Following this one day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professional marketers... Learn about: Communications messages, Marketing Communications, Marketing Management...

...the project management process but the team skills needed to support that. It is therefore designed for new or experienced project managers without formal... Learn about: Project leader, Project Scope, Life Cycle...

...have a dramatic impact on the way you, your company and your agencies communicate. This course is for anyone who prepares and presents arguments... Learn about: Story Telling...

...Participate with increased confidence in the work of your department, by understanding the role and importance of marketing within your organisation... Learn about: Marketing Campaigns, Marketing Mix, Marketing Techniques...

...who understand the critical importance of measuring the impact of their brand investments on brand performance, with a view to improving customer experience... Learn about: Marketing Audit, Marketing Tools, Marketing Plans...

...using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics. This workshop has been designed for people... Learn about: ‘marketing optimisation, Marketing Dashboard, Marketing Plans...

...Some previous knowledge of basic marketing principles is assumed. Learning outcomes Deal with some of the common challenges facing product managers... Learn about: Product Packaging, Product Photography, Product portfolio...

...and points of difference. Understanding brand culture. Connect with your brands origins. Consider your brands vocabulary, special words and phrases... Learn about: Brand Architecture, Brand planning process, Sensory branding...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel partners, Channel development, Supply Chain Management...

...what it is and the best practices to use to reduce sampling. Multi-channel funnels and attribution across first, last and assisted clicks. Plan for Google... Learn about: Google analytics, Google AdWords, Customer support...

...The psychology of the six powers of influence that make people buy. Effective questioning and listening skills. Presentation skills. Negotiating and closing skills... Learn about: Selling Products, Sales Training, Sales Techniques...

...to build a content marketing approach into their marketing plans.. Learning outcomes Why content marketing is important and its key benefits The role... Learn about: Social Media, Marketing Planning, Content Marketing...

...involved with their business planning and strategy development and/or who have authority to develop and implement marketing plans and strategy... Learn about: Market orientation, Marketing plan, Marketing Planning...

...How to implement a brand identity programme. How to safeguard your investment... Learn about: Brand planning process, Brand Management, Brand name...

...Anyone who needs to manage the copy-stream more effectively. Teams who’d like their copy to resonate both internally and externally... Learn about: Managing copy, Develop copy, Copy productively...

...the immersion necessary to embed this process in an inspiring and practical way. Marketers who are moving into roles which are increasingly strategic... Learn about: Marketing Campaigns, Marketing Processes, Brand analysis...

...media within your organisation Be able to audit your social media activity so you have clarity on what’s working and what isn’t Have advanced insights... Learn about: Media Trends, Social Media, Social marketing...