The Chartered Institute of Marketing courses

...factors that increase success rates. This workshop will be especially useful for managers and executives, irrespective of function, who are or expect... Learn about: Good innovation, Idea Generation, Product Strategy...

...differential advantage. Managing the stage-gate process for new products. Developing a business-case. Manage product portfolios through the life cycle... Learn about: Product Management, Sales Training, B2B product...

...you make decisions within company culture, across all elements of marketing such as pricing, positioning, creativity, communications and innovation In its place... Learn about: Economics Science, Marketing Planning, Marketing Communications...

...exists between marketers and external partners such as advertising and PR agencies. People who are new to the world of marketing communications and... Learn about: Communications messages, Marketing Communications, Marketing Management...

...Understand the difference between a problem and a crisis and learn how to cope. Manage stakeholder expectations. Evaluate the success of a project... Learn about: Project Managers, Project leader, Life Cycle...

...edit, edit. Write less and think more. Use the basic elements of storytelling. Learn the difference between the presentation deck and the leave behind... Learn about: Story Telling...

...how these can be applied to improve marketing effectiveness and your organisation’s performance. If you are newly appointed to a marketing function... Learn about: Marketing Techniques, Marketing Mix, Marketing Campaigns...

...implementation and management pitfalls. Create and integrate new digital and/or social media brand metrics, eg. omni-channel ‘engagement’, social media... Learn about: Marketing Audit, Marketing Mix, Marketing Techniques...

...Given the importance of ‘the numbers’ for organisations – both commercial and not-for-profit – there’s never been a greater need for accountable marketing... Learn about: Market activities, ‘marketing optimisation, Marketing Dashboard...

...range and suggest alternatives for performance improvement. Develop appropriate product strategies based on an analysis of the lifecycles of your products... Learn about: Product portfolio, Product Managers, Product Packaging...

...to established enterprises. Learning outcomes What are touchpoints? Understanding brand strategy. How values drive the brand experience. How employees... Learn about: Branding skill, Brand Management, Sensory branding...

...that build trust, add value and avoid conflict. Managers and staff involved in channel planning, channel account management and those who are involved in the selection... Learn about: Supply Chain, Channel development, Supply Chain Management...

...it will help you to set up advanced reports and concepts for brand awareness, e-commerce and lead generation. You will already be confidently using Google... Learn about: Lead Generation, Customer support, Google analytics...

...this course will send you back to the workplace with a complete plan. If you have sales experience already you will benefit from the disciplined approach... Learn about: Presentation Skills, Sales Techniques, Listening Skills...

...an important role in content marketing How to measure and evaluate the impact of content marketing The role of content in search marketing How to go about... Learn about: Content Marketing, Social Media, Marketing plays...

...The strategic marketing planning process. Aligning strategic, operational and tactical level plans. The challenges of segmentation in both B2B and B2C organisations... Learn about: Market orientation, Aligning strategic, Marketing plan...

...How to implement a brand identity programme. How to safeguard your investment... Learn about: Branding skill, Brand Management, Brand Architecture...

...Anyone who needs to manage the copy-stream more effectively. Teams who’d like their copy to resonate both internally and externally... Learn about: Copywriting skill, Tone of voice, Copy productively...

...Marketers everywhere are seeking to raise the awareness of marketing as a vital strategic discipline within their enterprises. For this to happen... Learn about: Marketing Processes, Marketing Tools, Marketing Strategy...

...Delegates will be given the tools and know-how to measure their social media effectiveness, research their audience’s needs and behaviour, and understand... Learn about: Media Buying, Social Media, Media Trends...