The Chartered Institute of Marketing courses

...teams and an innovative culture supported by senior management Assessment of organisational performance and action planning to improve NPD in delegates own organisations... Learn about: Good innovation, Product Strategy, Product Development...

...Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of marketing. It is particularly... Learn about: B2B product, Marketing plan, Sales Training...

...with one that is more in line with cutting–edge thinking about the emotional and social triggers that underlie behavioural change This will affect how... Learn about: Economics Science, Marketing Tools, Marketing Communications...

...looking for a concise overview. Those who have marcoms responsibilities as part of a wider role. Learning outcomes Analyse the role of marketing communications... Learn about: Marketing Analysis, Communications messages, Marketing Strategy...

...project teams attract This course focuses on helping project managers to manage the detail whilst also achieving the bigger picture, with a process... Learn about: Project leader, Life Cycle, Project Managers...

...‘facts’ and information and harness the power of ‘Storytelling’. Storytelling is a proven technique used by authors, journalists and thinkers which can... Learn about: Story Telling...

...Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users... Learn about: Marketing Processes, Marketing Strategy, Marketing plan...

...For most marketers, brands represent the organisation’s most important assets, key value drivers and determinants of success. It’s surprising... Learn about: Marketing Tools, Marketing Campaigns, Marketing Mix...

...effort and assess both effectiveness and ROI. Ensure that marketing is seen as accountable and adding value, if not pivotal to helping the organisation achieve its objectives... Learn about: Market activities, Marketing Dashboard, Social Media...

...of the principles of product management as applied in a range of industries covering both goods and services. Current or recently appointed product managers... Learn about: Product Strategy, Product Packaging, Product Analysis...

...The critical effect of brand champions. Traditions, events and anniversaries. The brands environmental and physical manifestation. Understanding the importance... Learn about: Brand Architecture, Brand Management, Sensory branding...

...Recognise the benefits of adopting a sales and marketing process to channel partners. Handle joint selling and marketing approaches. Understand the differing... Learn about: Channel development, Supply Chain, Channel partners...

...Reveal how your social channels are working for you by influence, source, interactions and goals. Understand Google Analytics data sampling... Learn about: Lead Generation, Customer support, Google AdWords...

...Who should attend? If you are a new or inexperienced sales person who wishes to become more successful by gaining a structured approach to the sales process... Learn about: Selling Products, Presentation Skills, Listening Skills...

...an important role in content marketing How to measure and evaluate the impact of content marketing The role of content in search marketing How to go about... Learn about: Social Media, Marketing Planning, Marketing plays...

...changes in their own business context. Organisations wanting to improve their external focus or the effectiveness of their marketing activity... Learn about: Market orientation, Planning Process, Aligning strategic...

...How mascots use emotion to make the intangible brand tangible. How colour can influence consumer behaviour. How typography can convey the personality of the brand... Learn about: Brand name, Branding skill, Brand Management...

...In this two day masterclass, you’ll learn advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape... Learn about: Tone of voice, Copy productively, Develop copy...

...ICE: Implementation. Control – use of key performance indicators. Evaluation. The Plan: Putting it all together into an actionable plan... Learn about: Marketing Campaigns, Marketing Tools, Marketing Mix...

...and understand the changes they need to make to their messages and delivery in order to convert their fans and followers into enquiries, leads... Learn about: Social media activity, Social Worker, Social marketing...