The Chartered Institute of Marketing courses

...become involved in the development of new products (goods and services) and the innovation process within their organisation. Learning outcomes Learn the definitions... Learn about: Product Strategy, Good innovation, Idea Generation...

...Segment and profile customers. Identify decision-makers and become a preferred supplier. Construct the right marketing mix. Create sustainable and profitable... Learn about: Sales Training, Product Management, Marketing plan...

...concepts such as choice architecture, heuristics, anchoring, priming and other such cognitive biases will be clearly explained and collaboratively applied Specifically... Learn about: Marketing Segmentation, Marketing Processes, Marketing Tools...

...within your organisation. Uncover the needs of target audiences to aid communications messages. Judge the effectiveness of campaign activity... Learn about: Marketing Analysis, Communications messages, Marketing Management...

...balancing your commitment to the team and the project. Define project scope, managing changes and risk. Plan a project, prioritise and deliver a plan of action... Learn about: Team Training, Project Scope, Project Managers...

...Learning outcomes You will learn how to think, speak and present in stories not catalogues, survive and thrive in the Data Rich Insight Poor (DRIP)... Learn about: Story Telling...

...(less than two years’ experience), or within another function wanting to understand your relationship with the marketing department and help them to contribute... Learn about: Marketing Tools, Marketing Processes, Marketing Campaigns...

...who understand the critical importance of measuring the impact of their brand investments on brand performance, with a view to improving customer experience... Learn about: Marketing Tools, Marketing Mix, Marketing Campaigns...

...using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics. This workshop has been designed for people... Learn about: Marketing Dashboard, Social Media, Marketing Plans...

...managers of product managers and other executives introducing product management as a discipline into their organisations who have little formal knowledge of product management... Learn about: Product Analysis, Product plan, Product Managers...

...The critical effect of brand champions. Traditions, events and anniversaries. The brands environmental and physical manifestation. Understanding the importance... Learn about: Brand Strategy, Sensory branding, Branding skill...

...Selecting the most appropriate distribution/reseller/value-add channels, and motivating channel partners, are key factors in selling profitably through third parties... Learn about: Channel partners, Supply Chain Management, Channel development...

...put their website at the heart of their business. You will be looking for a greater understanding of how to ensure your tracking is set up correctly... Learn about: Google analytics, Customer support, Lead Generation...

...This intense three day Sales Boot Camp is guaranteed to ignite your career in sales. Everyone will benefit from this programme, whether selling commodities... Learn about: Presentation Skills, Listening Skills, Closing Skills...

...building your content plan How to decide who should develop your content and which channels to use to share... Learn about: Social Media, Marketing Planning, Marketing plays...

...The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally driven... Learn about: Marketing Planning, Brand Strategy, Market orientation...

...and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups... Learn about: Brand Strategy, Brand Management, Brand Identity...

...‘Instant’ wins – ways to improve the quality of your copy overnight. Who should attend? Copywriters or senior marketers who deal with copy regularly... Learn about: Tone of voice, Develop copy, Copy techniques...

...the immersion necessary to embed this process in an inspiring and practical way. Marketers who are moving into roles which are increasingly strategic... Learn about: Marketing Campaigns, Marketing Mix, Marketing Techniques...

...If you’re already ‘doing’ social media but want to do it better, then this course is for you. We assume that you’re familiar with all the relevant platforms (Facebook... Learn about: Social Media, Media Trends, Media Studies...