The Chartered Institute of Marketing courses

...accordingly Identification of buying stages and how to engage in a timely and compelling manner Identifying buyer types, stakeholders and how to influence... Learn about: Marketing Processes, Buying behaviour, Marketing Communications...

...companies have been slow to recognise how fundamental the customer experience is to business success. Research regularly confirms that organizations... Learn about: Customer Experience, Management level, Voice of Employee...

...This workshop covers the essential knowledge needed to select the right key accounts in which to invest your resources. It identifies the optimal strategies... Learn about: Real account, Analyse real account...

...engage, convert…and beyond. For years Digital Marketing was focused purely on hooking in customers at the early stages of a product purchase... Learn about: Marketing Tools, Web analytics, Marketing Management...

...personas The importance of empathy Brand proposition and the customer Creating and measuring a customer journey Customer journey management and improvement... Learn about: Business Transformation, Customer Experience, Customer journey...

...marketing techniques and understand how to apply them. Learning outcomes Understand the new marketing mix and how to apply it Understand the new buyer... Learn about: Marketing Communications, Marketing Strategy, Marketing Management...

...management and is therefore suitable for anyone who is new to marketing or project management and would like some formal training to help build skills and confidence... Learn about: Project Manager, Team Training, Project Finance...

...or with limited sales experience or those wanting a refresher to bring selling skills up to date. This course provides a basic grounding for people... Learn about: Sales Techniques, Analyse business, Sales Training...

...Use hyphens, apostrophes and quotation marks correctly. Use punctuation for emphasis and ease of reading. Avoid circumlocution. Identify and remove homophones... Learn about: Quality of copy, Avoid clichés...

...Branding issues for your organisation and development of an action plan to address... Learn about: Marketing Analysis, Brand Strategy, Branding skill...

...There is frequently an assumption that information needs can readily be met from online resources (and free of charge) today. This course helps develop... Learn about: Marketing Management, Marketing Segmentation, Marketing Analysis...

...that drive success in natural search. Content; links; users; trust. Keyword and SEO research. How to build an ROI model. Identify the existing strengths... Learn about: Natural search, B2B and B2C markets, B2C Markets...

...to provide customers with a more consistent and engaging experience, whichever channel they choose to utilise. This workshop would suit all marketers... Learn about: Marketing plan, Digital Marketing, Customer engagement...

...This course is not designed as a follow on to Social Media Marketing courses. It covers insight generation through to implementation, integration... Learn about: Marketing Tools, Media Studies, Marketing Strategy...

...Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. This course is designed to help you write... Learn about: Planning Process, Marketing Audit, Marketing Strategy...

...Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing... Learn about: Public Sector, Marketing Segmentation, Marketing Strategy...

...This workshop is suitable for private, public and non-profit organisations. Learning outcomes Analyse your organisation – what sort of organisation are you... Learn about: Internal Communications, Communications Planning, Media Studies...

...How to get better results from your existing campaigns. Collecting, measuring and managing PPC reporting. Developing the right PPC mix for your market... Learn about: B2B Markets, Advertising and Marketing, B2C Markets...

...(Return on Investment) as well as give you a widely used basic formula with sample calculations. This workshop is designed for people and organisations... Learn about: Marketing Planning, Management pitfalls, Marketing Strategy...

...Use the customer database to develop insight. Analyse qualitative and quantitative research. Use market information as part of the planning process... Learn about: Marketing Analysis, Marketing Strategy, Marketing Tools...