The Chartered Institute of Marketing courses

...marketing Practical case studies and examples to work through Understand about targeting customers and how to carry out account based marketing Customer... Learn about: Marketing Strategy, Marketing Management, Marketing Communications...

...companies have been slow to recognise how fundamental the customer experience is to business success. Research regularly confirms that organizations... Learn about: Customer Experience, Voice of Employee, Customer journey...

...New and experienced key or major account managers who want to evolve a proactive structured approach to maximising business from their major customers... Learn about: Analyse real account, Real account...

...or offline marketers wanting a helicopter view of digital marketing focusing on tactics that will convert. The course reveals the processes... Learn about: Web analytics, Marketing Strategy, Marketing Communications...

...personas The importance of empathy Brand proposition and the customer Creating and measuring a customer journey Customer journey management and improvement... Learn about: Customer journey, Customer Experience, Business Transformation...

...their customer value proposition and support the business. Designed for marketing executives, those who want to get a better understanding of B2B digital... Learn about: Marketing Communications, Marketing Processes, Marketing Analysis...

...and mutual accountability within the team. This workshop provides an essential foundation for anyone involved in project management. With a focus on... Learn about: Management Information Systems, Project Management, Project Manager...

...or with limited sales experience or those wanting a refresher to bring selling skills up to date. This course provides a basic grounding for people... Learn about: Sales Training, Analyse business, Sales Techniques...

...requires more than just a keen eye and the course provides knowledge and insight that should significantly improve the quality of copy that your organisation circulates... Learn about: Quality of copy, Avoid clichés...

...Building and managing successful brands is one of the key marketing value drivers today. The ability to develop brand vision and insight to engage... Learn about: Marketing Processes, Marketing Management, Marketing Tools...

...It will give you some appreciation of how customer and client satisfaction research can improve the development and delivery of products and services... Learn about: Marketing Processes, Marketing Management, Marketing Segmentation...

...who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs... Learn about: SEO signal, B2B and B2C markets, Principle SEO...

...appropriate metrics to assess campaign performance, net promoter score, social media sentiment and engagement Best practice use of the key digital channels... Learn about: Marketing Strategy, Digital Video Editing, Digital Marketing...

...This course is not designed as a follow on to Social Media Marketing courses. It covers insight generation through to implementation, integration... Learn about: Social Media, Media Studies, Marketing Strategy...

...Learning outcomes Defining marketing and the marketing planning process Marketing audit including macro, micro and internal analysis summarised into... Learn about: Marketing Strategy, Marketing Tools, Marketing Audit...

...Managers and employees involved in service development, service delivery and relationship management. Its focus is on tactical execution aligned to... Learn about: Marketing Communications, Marketing Strategy, Marketing Management...

...and what are your corporate objectives? How does this affect your 'tone of voice'? Set down your specific communication objectives, both strategic and tactical... Learn about: Media Advertising, Communications Planning, Media Studies...

...How to select an external search agency (from the Founder of the UK’s Original SEO). Working more efficiently with your agency. Using the right tools for the job... Learn about: B2C Markets, Search Engine, PPC Campaign...

...(Return on Investment) as well as give you a widely used basic formula with sample calculations. This workshop is designed for people and organisations... Learn about: Common design, Marketing Strategy, Marketing Planning...

...sometimes wonder how to make sense of the masses of information available nowadays online and how best to relate it to your organisation? Are you expected... Learn about: Marketing Planning, Marketing Tools, Marketing Strategy...