The Chartered Institute of Marketing courses

...marketing Practical case studies and examples to work through Understand about targeting customers and how to carry out account based marketing Customer... Learn about: Buying behaviour, Marketing Management, Marketing Processes...

...Also relevant for those in NPD, product managers, business analysts and user experience professionals... Learn about: Voice of Customer, Customer journey, Voice of Employee...

...New and experienced key or major account managers who want to evolve a proactive structured approach to maximising business from their major customers... Learn about: Analyse real account, Real account...

...that when users are on your site, they will convert. The course is ideal for digital marketing generalists taking their first steps into optimisation... Learn about: Marketing Processes, Marketing Tools, Web analytics...

...tools, techniques and methods in the field of Customer Experience being deployed across the world. The course is designed for people who have the responsibility... Learn about: Customer journey, Customer Experience, Business Transformation...

...to use metrics to improve engagement with business leaders... Learn about: Marketing Tools, Marketing Planning, Marketing Analysis...

...they are playing and the accountability they have to other team members to play their part in a successful outcome. Understand why evaluation is so important... Learn about: Project Management, IT Project Management, Project Manager...

...Learning outcomes Understand the psychology behind selling to improve your levels of success. Identify opportunities to attract new customers... Learn about: Sales Training, Analyse business, Sales Techniques...

...Use hyphens, apostrophes and quotation marks correctly. Use punctuation for emphasis and ease of reading. Avoid circumlocution. Identify and remove homophones... Learn about: Quality of copy, Avoid clichés...

...target market is at the heart of effective brand strategy together with excellence in designing an integrated marketing mix. Great brand plans contain... Learn about: Marketing Tools, Brand Strategy, Marketing Analysis...

...Choose between alternative methodologies. Select and evaluate an appropriate sample. Construct an effective questionnaire. Analyse the data outputs... Learn about: Marketing Processes, Marketing Strategy, Marketing Communications...

...ensure existing customers are able to find what they are looking for and to create profitable and sustainable online business. Marketing or web managers... Learn about: SEO program, Natural search, B2B and B2C markets...

...Research shows that increasingly more customers are using multiple channels to interface with brands. Whilst the emphasis is on digital marketing... Learn about: Channel marketing plan, Digital Animation, Digital Marketing...

...This course is not designed as a follow on to Social Media Marketing courses. It covers insight generation through to implementation, integration... Learn about: Social Media, Marketing Tools, Marketing Communications...

...SWOT and key issues analysis Setting objectives and generating alternative growth strategies Market segmentation, targeting and positioning The outline... Learn about: Marketing Analysis, Marketing Audit, Marketing Strategy...

...Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing... Learn about: Marketing Communications, Public Sector, Marketing Planning...

...with all the benefits which that will bring. This is an introductory course, so no prior knowledge of internal communications is required. The course... Learn about: Media Studies, Communication objectives, Internal Communications...

...that drive success. The key influencers on a PPC campaign. How to perform keyword research to identify your audience and beat a competitor. How to build... Learn about: PPC Campaign, Google AdWords, Engine Marketing...

...We've designed this one day workshop to give you an overview of how marketing metrics can be used to measure marketing performance as well as the likely... Learn about: Marketing Analysis, Marketing Planning, Management pitfalls...

...Are you expected to take the findings of market research that has been conducted and translate them into meaningful action? This course will help you appreciate... Learn about: Marketing Processes, Marketing Tools, Marketing Segmentation...