The Chartered Institute of Marketing courses

...marketing in order to better engage, acquire and retain them. Designed for anyone interested in B2B marketing and building more effective customer focused marketing... Learn about: Marketing Communications, Marketing Processes, Marketing Tools...

...and greater employee satisfaction This course builds an understanding of the customer journey on the way to purchase and after. Learning outcomes The importance... Learn about: Customer Experience, Customer journey, Management level...

...Create a deliverable internal and external strategy. Build the KAM delivery team. Provide value based solutions. Develop a plan with defined actions and responsibilities... Learn about: Real account, Analyse real account...

...ads in front of the partially interested and pushing them onto your site or app. This is the traditional “top of the funnel” approach and makes the assumption... Learn about: Marketing Communications, Marketing Processes, Marketing Strategy...

...tools, techniques and methods in the field of Customer Experience being deployed across the world. The course is designed for people who have the responsibility... Learn about: Customer Experience, Business Transformation, Customer journey...

...their customer value proposition and support the business. Designed for marketing executives, those who want to get a better understanding of B2B digital... Learn about: Marketing Processes, Marketing Planning, Marketing Communications...

...it provides the grounding required to deliver on time and within budget. We also consider the ‘human factor’, encouraging project managers to promote cooperation... Learn about: IT Project Management, Management Information Systems, Project Control...

...Create your own 'value proposition' to enable you to clearly communicate how you can add value to your customers business. Write e-mails that will be... Learn about: Analyse business, Sales Techniques, Sales Training...

...for people at all levels, even senior management. The training is particularly relevant to people who are responsible for checking copy as part of their day to day... Learn about: Avoid clichés, Quality of copy...

...target market is at the heart of effective brand strategy together with excellence in designing an integrated marketing mix. Great brand plans contain... Learn about: Marketing Strategy, Brand planning process, Marketing Management...

...steps of a market research project. Write an effective research brief. Undertake desk research to uncover existing information. Manage your relationship with external agencies... Learn about: Marketing Planning, Marketing Processes, Marketing Communications...

...that drive success in natural search. Content; links; users; trust. Keyword and SEO research. How to build an ROI model. Identify the existing strengths... Learn about: B2B and B2C markets, SEO program, Natural search...

...This workshop will help you design and deliver an integrated, multi-channel marketing approach. This introductory level workshop is for marketers looking... Learn about: Channel marketing plan, Marketing plan, Digital Video Editing...

...This course is for people who have used social channels, but want to develop an integrated plan, through a mix of seminar and practical exercises... Learn about: Media Studies, Social Media, Media Buying...

...Learning outcomes Defining marketing and the marketing planning process Marketing audit including macro, micro and internal analysis summarised into... Learn about: Planning Process, Marketing Strategy, Internal Analysis...

...Public sector or not for profit making marketing team members or experienced marketers new to these sectors, or seasoned employees new to marketing... Learn about: Marketing Planning, Customer and market, Marketing Communications...

...By joining this course, you will develop a blueprint for internal communications media and content for your organisation, ensuring staff fully buy... Learn about: Communications Planning, Communication objectives, Media Studies...

...How to select an external search agency (from the Founder of the UK’s Original SEO). Working more efficiently with your agency. Using the right tools for the job... Learn about: Advertising Strategy, Advertising and Marketing, B2B or B2C markets...

...key metrics which should be used to assess the efficiency and effectiveness of your marketing efforts. It will demystify the ubiquitous concept of ‘ROI’... Learn about: Marketing Analysis, Common design, Measurement System...

...A fresh and detailed understanding and interpretation of customer and market data will provide the support needed to develop business strategy... Learn about: Marketing Tools, Marketing Analysis, Marketing Segmentation...