The Chartered Institute of Marketing courses

...them Customer loyalty – how to improve customer stickiness How to acquire customers, and engage customers Learn about customer solutions marketing Understand... Learn about: Marketing Planning, Marketing Communications, Buying behaviour...

...The defining feature of the internet era is a shift in power from companies to individuals. The customer journey is likely to start with finding out about... Learn about: Voice of Customer, Customer journey, Management level...

...will benefit from this workshop, as will sales managers and directors who wish to evolve their team’s approach for effective key account development. Learning... Learn about: Real account, Analyse real account...

...technologies, tools and approaches to allow you to hardwire a successful digital growth marketing strategy into your business. This course looks at applying... Learn about: Web analytics, Marketing Tools, Marketing Management...

...the customer experience professional Customer Experience (CX) – a tool for business transformation Customer experience frameworks Customer and employee... Learn about: Business Transformation, Customer journey, Customer Experience...

...to use metrics to improve engagement with business leaders... Learn about: Marketing Tools, Marketing Processes, Marketing Strategy...

...Implement the project plan and organise your team to work to deadlines. Work with the team to get the best out of people so that they understand the... Learn about: Project Management, Project Finance, Team Training...

...match with a suitable solution and close the sale. Use a very simple process to anticipate and deal with any objections that may arise. Truly differentiate... Learn about: Sales Techniques, Analyse business, Sales Training...

...Use hyphens, apostrophes and quotation marks correctly. Use punctuation for emphasis and ease of reading. Avoid circumlocution. Identify and remove homophones... Learn about: Quality of copy, Avoid clichés...

...these elements and communicate how brand equity will be built and protected. This workshop will be especially useful for marketers when they have to prepare... Learn about: Brand planning process, Branding skill, Marketing Tools...

...role where you are asked to take responsibility for the market research function this course will develop your capability in handling the information requests from others... Learn about: Marketing Management, Marketing Strategy, Marketing Tools...

...or have attended our one day introductory Search Engine Marketing course. To maximise the value of the course, delegates can bring access to their... Learn about: B2B and B2C markets, SEO signal, Natural search...

...appropriate metrics to assess campaign performance, net promoter score, social media sentiment and engagement Best practice use of the key digital channels... Learn about: Digital Video Editing, Customer engagement, Digital Animation...

...plan Measure success Discuss best practice use of the key social channels Understand key developments in social media and how the channels are evolving... Learn about: Marketing Planning, Marketing Management, Marketing Tools...

...Developing an insightful marketing plan ensures marketers contribute at the strategic level in the organisation. This course is designed to help you write... Learn about: Planning Process, Marketing Strategy, Marketing Planning...

...organisations overall goals and strategy. No prior knowledge is assumed on this workshop. Learning outcomes Apply the basic concepts and principles... Learn about: Marketing Communications, Marketing Planning, Marketing Strategy...

...what the company is trying to achieve. This workshop offers a simple and effective 8-step process to help you treat your people as internal customers... Learn about: Communication objectives, Media Advertising, Internal Communications...

...that drive success. The key influencers on a PPC campaign. How to perform keyword research to identify your audience and beat a competitor. How to build... Learn about: PPC Campaign, Google AdWords, Advertising Strategy...

...Ensure that marketing is seen as focused, accountable and adding value... Learn about: Marketing Analysis, Common design, Marketing Planning...

...A fresh and detailed understanding and interpretation of customer and market data will provide the support needed to develop business strategy... Learn about: Marketing Strategy, Marketing Communications, Marketing Planning...