The Chartered Institute of Marketing courses

...marketing Practical case studies and examples to work through Understand about targeting customers and how to carry out account based marketing Customer... Learn about: Buying behaviour, Marketing Strategy, Marketing Processes...

...Also relevant for those in NPD, product managers, business analysts and user experience professionals... Learn about: Voice of Employee, Customer journey, Customer Experience...

...Learning outcomes Describe the precise nature of relationship desired with your key accounts. Define the position which will differentiate your proposition... Learn about: Real account, Analyse real account...

...UX, Conversion Optimisation and Web Analytics this hands on course will help you optimise the entire customer journey to drive engagement, conversion... Learn about: Marketing Processes, Web analytics, Marketing Communications...

...the customer experience professional Customer Experience (CX) – a tool for business transformation Customer experience frameworks Customer and employee... Learn about: Customer Experience, Customer journey, Business Transformation...

...marketing techniques and understand how to apply them. Learning outcomes Understand the new marketing mix and how to apply it Understand the new buyer... Learn about: Marketing Processes, Marketing Analysis, Marketing Management...

...Scope a project and set realistic objectives while managing stakeholder expectations. Plan a project and prioritise all the tasks within the... Learn about: Management Information Systems, Team Training, Project Manager...

...Compile a quality prospect list and monitoring form which can be used to analyse business and identify the strengths and weaknesses of your activity... Learn about: Sales Techniques, Analyse business, Sales Training...

...for people at all levels, even senior management. The training is particularly relevant to people who are responsible for checking copy as part of their day to day... Learn about: Quality of copy, Avoid clichés...

...brand benefits and components. The overall brand planning process. Market and brand situation analysis in order to identify consumer insight as the basis of future brand strategy... Learn about: Marketing Analysis, Marketing Processes, Brand Strategy...

...desk research skills in locating online sources, but it is important to understand how best to ‘capture’ the needs, perceptions, experiences and expectations of customers... Learn about: Marketing Strategy, Marketing Analysis, Marketing Segmentation...

...who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs... Learn about: B2C Markets, Principle SEO, B2B and B2C markets...

...this has to be dove-tailed with traditional tools and techniques with a view to achieving synergy and an overall better experience for your customers... Learn about: Digital Animation, Digital Video Editing, Marketing Strategy...

...measurement and how to best use the social channels. The course is for those who are writing a social media strategy and managing its implementation... Learn about: Marketing Planning, Media Studies, Marketing Management...

...a marketing plan for the first time or you may want to review the effectiveness of your current plans against best practice guidelines. Senior managers... Learn about: Marketing Tools, Marketing Planning, Internal Analysis...

...Delivering high quality service and performance is the name of the game for public sector and not for profit making organisations. Marketers in these complex... Learn about: Marketing Communications, Marketing Segmentation, Marketing Processes...

...with all the benefits which that will bring. This is an introductory course, so no prior knowledge of internal communications is required. The course... Learn about: Internal Communications, Media Studies, Media Advertising...

...that drive success. The key influencers on a PPC campaign. How to perform keyword research to identify your audience and beat a competitor. How to build... Learn about: Engine Marketing, B2B or B2C markets, Advertising and Marketing...

...Ensure that marketing is seen as focused, accountable and adding value... Learn about: Management pitfalls, Common design, Marketing Planning...

...Use the customer database to develop insight. Analyse qualitative and quantitative research. Use market information as part of the planning process... Learn about: Marketing Analysis, Marketing Planning, Marketing Management...