The Chartered Institute of Marketing courses

...whether it’s about to engaging them, increasing business with them, or acquiring them. Attendees should understand core principles of marketing. Learning... Learn about: Marketing Management, Marketing Processes, Marketing Strategy...

...identify areas for improvement Who should attend? Marketing or Sales professionals at middle management level. The content will also benefit those working in customer service... Learn about: Customer journey, Management level, Voice of Employee...

...Create a deliverable internal and external strategy. Build the KAM delivery team. Provide value based solutions. Develop a plan with defined actions and responsibilities... Learn about: Analyse real account, Real account...

...engage, convert…and beyond. For years Digital Marketing was focused purely on hooking in customers at the early stages of a product purchase... Learn about: Marketing Tools, Marketing Management, Marketing Techniques...

...The two-day Customer Experience Management course is designed for those wishing to develop their understanding of best practice disciplines... Learn about: Customer journey, Customer Experience, Business Transformation...

...to use metrics to improve engagement with business leaders... Learn about: Marketing Analysis, Marketing Planning, Digital Marketing...

...it provides the grounding required to deliver on time and within budget. We also consider the ‘human factor’, encouraging project managers to promote cooperation... Learn about: Project Control, Project Finance, Project Manager...

...Know how to find more of your ideal clients. Get a positive response to your e-mails and phone calls. Increase your conversion rates from contact to... Learn about: Sales Techniques, Sales Training, Analyse business...

...Use hyphens, apostrophes and quotation marks correctly. Use punctuation for emphasis and ease of reading. Avoid circumlocution. Identify and remove homophones... Learn about: Avoid clichés, Quality of copy...

...target market is at the heart of effective brand strategy together with excellence in designing an integrated marketing mix. Great brand plans contain... Learn about: Brand Strategy, Brand planning process, Marketing Strategy...

...role where you are asked to take responsibility for the market research function this course will develop your capability in handling the information requests from others... Learn about: Marketing Processes, Marketing Communications, Marketing Segmentation...

...that drive success in natural search. Content; links; users; trust. Keyword and SEO research. How to build an ROI model. Identify the existing strengths... Learn about: Natural search, B2B and B2C markets, B2C Markets...

...appropriate metrics to assess campaign performance, net promoter score, social media sentiment and engagement Best practice use of the key digital channels... Learn about: Digital Marketing, Digital Video Editing, Channel marketing plan...

...This course is for people who have used social channels, but want to develop an integrated plan, through a mix of seminar and practical exercises... Learn about: Marketing Strategy, Marketing Planning, Media Studies...

...a marketing plan for the first time or you may want to review the effectiveness of your current plans against best practice guidelines. Senior managers... Learn about: Planning Process, Marketing Analysis, Marketing Planning...

...Delivering high quality service and performance is the name of the game for public sector and not for profit making organisations. Marketers in these complex... Learn about: Marketing Communications, Marketing Processes, Marketing Management...

...with all the benefits which that will bring. This is an introductory course, so no prior knowledge of internal communications is required. The course... Learn about: Internal Communications, Media Studies, Communications Planning...

...The BIG rules for better PPC - within your teams and third party suppliers. Optimisation for web, social, video, shopping and mobile... Learn about: Advertising and Marketing, B2B or B2C markets, Advertising Strategy...

...The content is broad in coverage and therefore whilst it covers all of the key aspects, it does so in ‘fundamentals’ as opposed to ‘in-depth’ manner. Learning... Learn about: Marketing Planning, Common design, Marketing Strategy...

...Use the customer database to develop insight. Analyse qualitative and quantitative research. Use market information as part of the planning process... Learn about: Marketing Segmentation, Marketing Communications, Marketing Planning...