The Chartered Institute of Marketing courses

...whether it’s about to engaging them, increasing business with them, or acquiring them. Attendees should understand core principles of marketing. Learning... Learn about: Marketing Planning, Buying behaviour, Marketing Processes...

...to skilfully manage the entire customer experience reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater... Learn about: Voice of Employee, Voice of Customer, Management level...

...This workshop covers the essential knowledge needed to select the right key accounts in which to invest your resources. It identifies the optimal strategies... Learn about: Real account, Analyse real account...

...technologies, tools and approaches to allow you to hardwire a successful digital growth marketing strategy into your business. This course looks at applying... Learn about: Marketing Processes, Marketing Communications, Marketing Management...

...marketing managers, brand managers, CX managers, CRM managers and even HR managers looking at cultural change. Learning outcomes Understand the role... Learn about: Customer Experience, Business Transformation, Customer journey...

...marketing techniques and understand how to apply them. Learning outcomes Understand the new marketing mix and how to apply it Understand the new buyer... Learn about: Marketing Management, Marketing Planning, Marketing Strategy...

...Scope a project and set realistic objectives while managing stakeholder expectations. Plan a project and prioritise all the tasks within the... Learn about: Team Training, Project Control, IT Project Management...

...match with a suitable solution and close the sale. Use a very simple process to anticipate and deal with any objections that may arise. Truly differentiate... Learn about: Sales Techniques, Sales Training, Analyse business...

...requires more than just a keen eye and the course provides knowledge and insight that should significantly improve the quality of copy that your organisation circulates... Learn about: Quality of copy, Avoid clichés...

...target market is at the heart of effective brand strategy together with excellence in designing an integrated marketing mix. Great brand plans contain... Learn about: Branding skill, Marketing Management, Marketing Tools...

...Draw conclusions and make recommendations... Learn about: Marketing Segmentation, Market Research, Marketing Strategy...

...who are required to plan and implement an SEO program in both B2B and B2C markets. They will either have experience of planning and running SEO programs... Learn about: SEO program, Natural search, B2C Markets...

...appropriate metrics to assess campaign performance, net promoter score, social media sentiment and engagement Best practice use of the key digital channels... Learn about: Channel marketing plan, Marketing Strategy, Marketing plan...

...It is best suited to individuals who have some experience of social media marketing, so are familiar with key channels like Facebook, Twitter... Learn about: Media Advertising, Marketing Planning, Media Studies...

...SWOT and key issues analysis Setting objectives and generating alternative growth strategies Market segmentation, targeting and positioning The outline... Learn about: Marketing Analysis, Marketing Strategy, Internal Analysis...

...Understand the marketing mix and its application. Discriminate between good and bad marketing practice... Learn about: Marketing Segmentation, Public Sector, Marketing Communications...

...The course is not limited to those in the marketing discipline. Although internal communications often falls nowadays within the remit of marketing... Learn about: Media Advertising, Communication objectives, Internal Communications...

...The BIG rules for better PPC - within your teams and third party suppliers. Optimisation for web, social, video, shopping and mobile... Learn about: PPC Campaign, B2B Markets, Advertising and Marketing...

...We've designed this one day workshop to give you an overview of how marketing metrics can be used to measure marketing performance as well as the likely... Learn about: Marketing Planning, Management pitfalls, Common design...

...A fresh and detailed understanding and interpretation of customer and market data will provide the support needed to develop business strategy... Learn about: Marketing Management, Marketing Analysis, Marketing Communications...