Sales and Marketing courses Hammersmith

...and broadly how to serve them. Customers will only be retained if they experience value as a result of their transactions with a company. Customer experience... Learn about: Customer Retention Strategy, Management Processes, Customer relationship...

...of the marketing communications mix Learning outcomes Upon completion of this course, you will be able to understand: Integrated marketing communications issues... Learn about: Marketing Communications, Integrated Marketing, Communications toolbox...

...of social media withinpersonal selling. Characteristics of strategic account management... Learn about: Media Studies, Media Advertising, Media planning...

...and what interactive media enable people to do. Issues associated with multichannel campaigns and the role of media within a retailing context... Learn about: Brand Management, Trade Finance, Marketing Communications...

...How message framing, storytelling and user-generated content are used in marketing communications... Learn about: Message framing, Message source, Message appeals...

...Issues associated with consumer-generated advertising... Learn about: Advertising strategically, Generated advertising, Advertising creativity...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand... Learn about: Brand Placement, Trade Shows, Marketing Communications...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand... Learn about: Marketing Communications, Role of sponsorship, Communications Mix...

...in contemporary public affairs. The potential contribution that public affairs can make to organisational strategies and goal attainment. The knowledge... Learn about: Corporate Communication, Communication Training, Public Relations...

...completion of this course, you will be able to understand: Characteristics and principal types of brandsand branding. Ways in which brands work through associationsand personalities... Learn about: Utilising relational, Principal issues, Branding strategies...

...tactics and evaluation methods for communicating with employees. Concepts of community involvement, corporate social responsibility and cause-related marketing... Learn about: Media Relations, Corporate Image, Marketing Communications...

...SRI and its development in different regional contexts. Emerging trends in SRI. The importance of understanding impact. The ways we learn about impact and the ways it is assessed... Learn about: Social Responsibility, Management of Risk, Corporate Social Responsibility...

...officers and staff Those who wish to learn how to plan and control the delivery of the operations process... Learn about: Controlling inventory, Operations process, Operations executives...

...Upon completion of this course, you will be able to understand: The concept of price elasticity of demand. Price, and its relationship with costs... Learn about: Propositional costs, Customer Value Decisions, Pricing management...

...Develop a dynamic business framework. Identify the three main ways of coping with an unpredictable environment. Explore the dynamics of fast-moving environments...

...ubiquitous and vital to any organisation’s sustained success...

...for-profit businesses or the route to achieving social welfare in not-for-profit enterprises. Those who appreciate operations strategy as central...

...Those who appreciate operations strategy as central, ubiquitous and vital to any organisation’s sustained success...

...person in every department is fully committed to improving their own performance and is dedicated to satisfying their internal customers’ needs and future expectations... Learn about: Quality Training, Quality management...

...Identify the six main criteria that might typically be used to evaluate the content of strategic options. Outline the main prescriptive procedures... Learn about: Strategic Management...