Sales and Marketing courses Hammersmith

...and broadly how to serve them. Customers will only be retained if they experience value as a result of their transactions with a company. Customer experience... Learn about: Customer Relationship Management, Management Processes, Customer relationship...

...of the marketing communications mix Learning outcomes Upon completion of this course, you will be able to understand: Integrated marketing communications issues... Learn about: Integrated Marketing, Marketing Communications, Communications toolbox...

...of social media withinpersonal selling. Characteristics of strategic account management... Learn about: Media planning, Marketing Communications, Media Advertising...

...and what interactive media enable people to do. Issues associated with multichannel campaigns and the role of media within a retailing context... Learn about: Marketing Communications, Trade Finance, Brand Management...

...How message framing, storytelling and user-generated content are used in marketing communications... Learn about: Creative Process, Structural Elements, Messages and Creativity...

...Issues associated with consumer-generated advertising... Learn about: Advertising creativity, Advertising strategically, Advertising and Marketing...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand... Learn about: Brand Placement, Communications Planning, Trade Shows...

...Target audience Chief Communications Officers Marketing and communications directors, managers, executives and staff. Those who wish to understand... Learn about: Role of sponsorship, Sponsorship objectives, Sponsorship activities...

...in contemporary public affairs. The potential contribution that public affairs can make to organisational strategies and goal attainment. The knowledge... Learn about: Communication Training, Public Affairs, Corporate Communication...

...completion of this course, you will be able to understand: Characteristics and principal types of brandsand branding. Ways in which brands work through associationsand personalities... Learn about: Utilising relational, Branding strategies, Principal issues...

...tactics and evaluation methods for communicating with employees. Concepts of community involvement, corporate social responsibility and cause-related marketing... Learn about: Marketing Communications, Communication Training, Public Relations...

...SRI and its development in different regional contexts. Emerging trends in SRI. The importance of understanding impact. The ways we learn about impact and the ways it is assessed... Learn about: Management Planning, Social Responsibility, Corporate Social Responsibility...

...officers and staff Those who wish to learn how to plan and control the delivery of the operations process... Learn about: Operations executives, Heads of departments, Officers and staff...

...Upon completion of this course, you will be able to understand: The concept of price elasticity of demand. Price, and its relationship with costs... Learn about: Propositional costs, Pricing management, Customer Value Decisions...

...Develop a dynamic business framework. Identify the three main ways of coping with an unpredictable environment. Explore the dynamics of fast-moving environments...

...ubiquitous and vital to any organisation’s sustained success...

...for-profit businesses or the route to achieving social welfare in not-for-profit enterprises. Those who appreciate operations strategy as central...

...Those who appreciate operations strategy as central, ubiquitous and vital to any organisation’s sustained success...

...person in every department is fully committed to improving their own performance and is dedicated to satisfying their internal customers’ needs and future expectations... Learn about: Quality management, Quality Training...

...Identify the six main criteria that might typically be used to evaluate the content of strategic options. Outline the main prescriptive procedures... Learn about: Strategic Management...